SearchCap: The Day In Search, December 2, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Movember SEO Moustache Competition Raises $17,000 For Cancer Research

  What started out as a friendly rivalry between Bing’s Duane Forester and Google’s Matt Cutts resulted in $17,000 for the Movember, a moustache campaign to raise awareness and funds for cancer research, specifically prostate cancer. Mike Halvorsen set up the competition while at SMX Advanced. There were 83 participants in the Search For The Cure […]
• Search In Pics: The Google Potion, Front Row Blogging & Movember

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Analytics Comic: Google Holiday Cookie House: Danny & Myself Blogging: Matt Cutts After His Movember […]

• Google Braces For Early 2012 (400-Page) EU Antitrust Report

  According to dealReporter (via the Financial Times), the first stage of the formal European antitrust investigation against Google is almost complete. Google will shortly receive a 400-page “statement of objections” presenting findings from the European Commission’s investigation. It will detail Google’s alleged “abuse of dominance” and presumably — this is drawing an inference from the […]

• Search Campaign Optimization Through Touchpoint Analysis

  A vitally important first step to the attribution management process is to gather all the data associated with the “touches” that have been experienced by your target audience both as a result of being exposed to all your marketing efforts and direct traffic. Each “touchpoint” associated with each individual has numerous attributes or characteristics associated […]

• Why Siri Can’t Find Abortion Clinics & How It’s Not An Apple Conspiracy

  “I’m standing in front of a Planned Parenthood,” the CNN reporter says, “And Siri can’t find it when I search for abortion clinic.” No, it can’t. It’s not because Apple is pro-life. It’s because Planned Parenthood doesn’t call itself an abortion clinic. Welcome To Search Scandals, Apple It’s been interesting to watch the Siri Abortiongate […]

• Yahoo Deletes 75,000 Associated Content Articles, Moves Rest To New Yahoo Voices Site

  Yahoo is cleaning up Associated Content by deleting some of the articles, moving the keepers to Yahoo’s domain and giving the site a new name, too. And next year, Yahoo will begin an online training course to help its writers create higher quality content. The company has announced plans to “retire” more than 75,000 Associated […]

• 2011 Yahoo! In Review: Top US Searches In 30 Categories

  Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]

• Google Makes Flight Search Results Better Looking, More Useful

  In September Google did the first part of its integration with ITA, showing flight schedule information in search results and launching a separate flight search “portal” of sorts (Google.com/flights). Here’s what it looked like in Google.com results: The display could be expanded to reveal flight schedule information. However that wasn’t very pretty or useful, especially […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Survey: More People Enjoy Getting Direct Mail From Brands Than Email
• Internet As Cure For Boredom: Survey Finds More Than Half Go Online For Fun & To Kill Time
• Google Gets US Justice Department Approval To Buy Admeld
• Android Very Close To 50 Percent Smartphone Penetration
• Holiday Deals Sites Confirm: Bing Dropped Them Just Before Black Friday & Cyber Monday
• YouTube Launches New Look With Deeper Google+ & Facebook Integration

Search News From Around The Web:

Applications & Portal Features

• Introducing Hub (beta) – The Latest Messaging App from Yahoo!, ymobileblog.com

Business Issues

• Google alumni have a mixed record off campus, Fortune Tech
• Google’s AdMeld Acquisition Said to Get Justice Department Staff Support, Bloomberg
• Take a walk on the sell-side, Official Google Blog
• What Google really wants from net neutrality, San Francisco Examiner

Link Building

• 370 Links Per Month for the Low, Low Price of $220 USD, Small Business SEM

Local, Maps & Mobile

• comScore Reports October 2011 U.S. Mobile Subscriber Market Share, comScore
• Telstra Opens Androidland, The World’s First Android Store, thenextweb.com

Paid Search & Contextual

• Find what you need fast in the new AdWords Help Center, Inside AdWords

Searching

• Google News Sort By Date Goes Missing, Search Engine Roundtable
• How & Why Search Queries will Die, www.searchenginepeople.com

SEM Industry

• Search Engine Roundtable’s 8th Year Anniversary, Search Engine Roundtable
• Video: Google Search & Design Updates, SEOs Are Dated & Our 8th Birthday, Search Engine Roundtable

SEO & SEM

• 5 Tips for Staying Productive in SEO, Search Engine People
• Easy SEM = Ineffective SEM, PPC Associates
• Google Revamps AdWords Help Center, Search Engine Roundtable
• Google… Stop Playing; The Jig Is Still Up! [Guest Post], distilled
• Using CRO to Make Great Content – Whiteboard Friday, SEOmoz
• Using PPC to Find New SEO Opportunities, acquisio.com
• Who’s Searching for Ski holidays? Advice on Targeting and Because it’s Christmas, We’re Throwing in a Free Gift!, adCenter Blog

Social Media

• Facebook to Open Engineering Office in New York City in 2012, PRNewswire