SearchCap: The Day In Search, December 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RIAA Scolds Google, Wants Search Algorithm Changed To Fight Online Piracy Saying that Google has a “special responsibility” to fight copyright infringement, the RIAA has issued a report card that scolds […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- RIAA Scolds Google, Wants Search Algorithm Changed To Fight Online Piracy
Saying that Google has a “special responsibility” to fight copyright infringement, the RIAA has issued a report card that scolds Google for not following through on promises to fight piracy. In a report card issued Monday, the RIAA takes a look back at four promises that Google made last year surrounding copyright protections on the […]
- Google, Mozilla Renew Firefox Search Deal For 3 More Years
Google and Mozilla have struck a deal that renews their agreement making Google the default search engine in Firefox browsers. No financial terms were announced, but Mozilla’s blog post says the agreement extends the companies’ agreement “for at least three additional years.” The renewal comes about three weeks after the previous contract expired. The two […]
- Why You Need Google+ Business Pages For Online Reputation Management
Online reputation management is an important sector of the Internet marketing industry. At SEO Inc. we have been doing online reputation management since the service was invented, so we have really seen it all. Perhaps one of the most important values to have in order to be successful in this field is good study habits. Given […]
- Want To Speak @ SMX West? Here’s How
The agenda is live, and we’re now accepting submissions to speak at SMX West 2012, San Jose, CA on February 28-March 1. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. […]
- A Few Link Building Predictions For 2012
It’s prediction time again. Before I dive into predictions for 2012, let’s take a look back at where I’ve been wrong and right over the years. I have a fairly good track record, and I like to take a few chances with these, rather than taking the easy way out with predictions like “links will […]
- Year-End Review Of Your Multilingual Programs
Year-end is a good time to review your programs to get them ready for the next year. Typically, this time of year things slow down due to the holidays you might have some time to focus on the recommendations below. Year-end Recap It is critical that you develop a year-end recap and send it out […]
- New Dilbert Comic Mocks Google Employee 20% Time
A new Dilbert cartoon makes fun of the Google employee 20% time to work on whatever they want. As many of you know, Google has a policy to let their engineers spend 20% of their time work on anything they want. Products like AdSense came from it. But is the 20% time really all that […]
- US Senators Call For FTC Investigation Into Google’s Search Results
US Senators Herb Kohl and Mike Lee are urging the Federal Trade Commission to investigate whether Google unfairly favors its own properties in search results. Kohl and Lee are both members of the Senate’s antitrust subcommittee — that’s where Google’s Eric Schmidt testified in-person back in September on the same subject — and have jointly […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google+ Simplifies Follower Counts, But Confusion Remains
- YouTube Boasts A Trillion Video Views In 2011
- Infographic: On Facebook, We Friend Real Friends & Unfriend Offensive Ones
- Global Report: U.S. 2nd In Social Networking & 3rd In Mobile Internet Usage
- Improve Your Search Marketing Campaigns With Touchpoint Analysis
- Twitter’s New Ad Platform & Brand Pages Deliver Firepower for Marketers
Search News From Around The Web:
Business Issues
- Ending the year with another clean energy investment, Official Google Blog
Local, Maps & Mobile
- Google Maps Has A "Lord Of The Rings" Easter Egg, buzzfeed.com
- New 45° imagery for Detroit and 4 other cities, Google LatLong
Paid Search & Contextual
- Discover DFP API v201111: More Power in Reporting, Google Ads Developer Blog
- Google AdWords Billing Bug: gwt.xml module file, Search Engine Roundtable
- Smarter default font settings, Inside AdSense
Searching
SEM Industry
- Google Seeking Ideas For Better Webmaster Communication, Search Engine Roundtable
- Last Chance: Wrapping-Up the #shareSEO Contest, SEO In-house Blog
SEO & SEM
- SEO: A Hierarchy of Needs [infographic], Digivate
- A Winning Framework for SEO Reporting, Marketing Pilgrim
- Bing Crawling Without Declaring User Agent, Search Engine Roundtable
- Does translated content cause a duplicate content issue?, YouTube
- Formatting a Product Spreadsheet for Google Merchant Center, Practical eCommerce
- Getting More Traffic for Your Mobile Site: A Mix of Content, SEO and Social Media, Search Engine People
- How to Maintain Mini Sites in a Post-Panda World, dailyseotip.com
- Introducing Branded Keyword Rules and Metrics!, SEOmoz
- Ladies (and Gents), Get Your Google Dance On, outspokenmedia.com
- SEO Strategies and Inbound Marketing Best Practices for 2012, kaiserthesage.com
- The Five Marketing Lessons That Took Me a Long Time to Learn, SEOmoz
- Tips For Managing Accounts Simultaneously in AdWords and AdCenter, PPC Hero
Social Media
- Exclusive: MySpace Launches New Music Player, Search Function, Facebook Integration, Billboard.biz
- Facebook Brings Ads to the News Feed, ClickZ
Video, Music & Image Search
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