SearchCap: The Day In Search, December 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself

    AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can’t have two links that point to the same page, and sitelinks can’t have the same destination page as the text ad’s headline. These rules seemingly apply to everyone except… Google itself. The rule-breaking was spotted by [...]

  • Study Hints At Long-Term Siri Threat To Google In Mobile

    Apple Insider is reporting, based on a study by investment firm Piper Jaffray, that Siri today (iOS 6) relies on Google considerably less than it did in iOS 5. That’s partly a result of the switch from Google’s local data in Maps to Apple’s own mapping data. However another part of the change is probably the [...]

  • Google’s Product Listing Ads: The Aftermath

    Back in September, I wrote about the Product Listing Ads transition from free to paid clicks in Google Shopping. The PLA transition is now complete, and with holiday shopping in full effect, it’s worth taking a look at the evolution of the PLA transition, and more importantly, the impact of PLAs on the bottom line [...]

  • 7 Optimization Strategies For A Limited Daily Search Budget

    No matter what level your paid search program is operating at, whether small business or enterprise, inevitably some campaigns will outgrow the daily budgets that were set to sustain them. Aggressive keyword expansion or increasing CPCs due to competition could be two contributing factors. Until these budgets can be expanded, your campaigns will be limited. Optimizing a [...]

  • Which Top SEO Tactics Will You Focus On In 2013?

    SEO tactics have morphed again over the past year, including the many Google updates we’ve seen. For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends. Below are my [...]

  • Google Celebrates The 200th Anniversary Of The Brothers Grimm Fairy Tales

    Google’s home page, worldwide, features a special interactive fairy tale like logo for the 200th anniversary of the Brothers Grimm fairy tales. The Doodle lets you click through some of the more recognized fairy tales and it eventually will take you to a search result for [Brothers Grimm]. That result contains the Google Knowledge graph [...]

  • SMX West Super Early Bird Rates Expire Tomorrow – Register Now & Save

    Time is running out! Search Marketing Expo – SMX West Super Early Bird rates – the lowest offered – expire end of day this Friday. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 50+ tactic-packed sessions, keynotes and clinics. Invaluable connections: Meet others like you and the [...]

  • Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph

    Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization. The irony? It’s going to use Foursquare activity from a user’s Facebook friends to improve the recommendations in Explore. Think of it as Foursquare judo: It’s using Facebook data to [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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