SearchCap: The Day In Search, December 23, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Court Rules Google Not Liable For Bad Products Sold Through AdWords
    Feel like you got defrauded by someone who lured you to their site through an ad on Google? Don’t expect that you’ll be able to go after Google itself for running the ad. A US federal court ruled that Google wasn’t liable in a case involving ringtones, which would also seem applicable to any type of product or service. Court Clears Google In Ringtone Ad Suit from MediaPost covers the case. New Jersey resident Jenna Goddard claimed that she was billed for a ringtone subscription she didn’t want, after visiting a site she found through Google’s ads and leaving her number with the site.
  • Hakia Debuts “Digital Newspaper” Start Page
    If you’re a general search engine that competes with Google (Yahoo & Microsoft), as you know, it’s very hard to make headway in that game. But if you recharacterize or reposition yourself as other than a “search engine” you might gain some adoption. To some degree that’s what Kosmix did by building out multi-media rich Wikipedia-like “topic pages” (a better version of the US version of Yahoo Glue Pages). Hakia faces this same conundrum. The company has been trying for some time to tell people that its “semantic search” delivers better results than Google. However people largely haven’t been listening. Now the company is introducing a customizable start page (much like iGoogle, Netvibes or MyYahoo) called MyHakia. The company is calling it a “digital newspaper,” which is a good marketing hook.

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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