SearchCap: The Day In Search, December 3, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft Launches adCenter Accreditation: adExcellence
    Microsoft has announced the launch of adExcellence, their accreditation program to qualify companies and individuals as certified adCenter experts. Microsoft promised to launch this program in 2007 and they have with a month to spare. To enroll in Microsoft adExcellence, visit….
  • Google Previews Expanded Docs Roadmap In Michigan
    YourSearchAdvisor and TechCrunch report on a meeting sponsored by the Ann Arbor Chamber of Commerce last week for local businesses about forthcoming developments and enhancements for Google Apps and Docs. The speaker was Scott Johnston, former VP of Product Development at JotSpot, which was acquired by Google in late 2006….
  • Saddam Hussein, Britney Spears, Harry Potter & Recycling In Yahoo 2007 Top Trends
    What does Saddam Hussein, Britney Spears, Harry Potter and recycling all have to do with each other? They all made the Top Trends in Yahoo Search in 2007 list. The top news story search in 2007 was Saddam Hussein, the top environmental search was recycling, the top troubled stars search…
  • Microsoft Does Sitelinks On Live Search
    The SEOCO blog reports that a search at now may return extra links under the first results. This is known as Sitelinks over at Google. For example, a search on dmoz at Live Search returns this:…
  • Susan Decker, Yahoo’s President, Gets Raise
    Salary jumps for Decker with Yahoo promotion from reports Yahoo’s President, Susan Decker, will be getting a pretty nice raise. As Yahoo’s CFO, she made $500,000, as Yahoo’s president, she will be making $815,000. In addition to the $315,000 raise, Decker will also be eligible for a bonus of…
  • ZenithOptimedia: Online Ad Spend To Overtake Radio, Magazines In Two Years
    With the exception of online, the ad industry is in a slump. Growth is in the low single digits and will only gain next year because of the US presidential election, European football and Olympics. Accordingly, ZenithOptimedia has released an advertising forecast that reflects projected growth of a modest 4.1…
  • Google Considers “Anonymizing” StreetView In US
    Google’s StreetView program has been shadowed by privacy concerns arising from the capture of license-plate numbers, people’s faces and other potentially embarrassing images. To address these issues, Google set up a system where users could request images be removed. However arguably the embarrassment or damage has already been done by…
  • Google Answers More Questions On Paid Links
    Information about buying and selling links that pass PageRank from the Google Webmaster Central blog answers more questions about the recent paid link regulations Google has set forth for their index. The main reason Google is going after paid links is because of “inaccuracies” in results and “inequities” in ranking…
  • The Facebook Privacy Fallout Continues
    For those just joining us, Facebook was overly aggressive with its Beacon tracking program, one of several new ad programs launched in early November. Beacon required users to opt-out or have their activity and transactions on Facebook partner sites broadcast to their networks back on Facebook. Discovering this, many people…
  • Coining A New Day: Local Tuesday
    It seems that every year, this time of year (right after Thanksgiving in the U.S.), economic analysts, members of the media and pundits pore over the latest economic data to gauge how ‘Black Friday’ turned out, as it is the traditional starting point for the holiday shopping season. After…
  • Search Illustrated: Search Engine Sitemaps
    Looking for a way to direct the search crawlers to each and every page on your website? Google, Yahoo, and MSN have all agreed to support one method of submitting a site’s pages: through an XML map placed on the root of a website. This week’s infographic shows how…
  • Search Month: November 2007 Search News, In Review
    Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from November 2007, then a major story for various search topics along with…
  • Tracking Santa: NORAD & Google Team Up For Christmas
    Every year, I enjoy helping my kids track the approach of Santa Claus through the NORAD site, as I’ve written about before. This year, Google’s getting in on the action. You’ll be able to track Santa in Google Earth on Christmas Eve with the help of special file. You…
  • Search Engine Land Celebrates Its First Birthday!
    Happy Birthday to us! Today, Search Engine Land officially turns one year old. Below, I wanted to share some thanks to all those who’ve helped make it such a successful year, and I’m going to save the in-depth "what have we achieved" statistics for sharing for January, when the entire…

Search News From Around The Web:

Applications & Portal Features

Business Issues


Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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