SearchCap: The Day In Search, December 5, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Image Search Adds Social Sharing & Continuous Scrolling

    Yahoo announced two new features on Yahoo Image Search, social sharing and continuous scrolling. Social Sharing On Images: Yahoo Images enables you to share the images you find on Yahoo Image Search with your friends on Facebook or Twitter, not Google +. When you click on an image result and are taken to the larger [...]

  • Google Adds New Link Element Markup For Multilingual Content

    Google announced a new markup to communicate multilingual content to Google’s spiders. The new link element is rel=”alternate” hreflang=”x” where you define the language and location in the hreflang area. Here are examples of how you may use it respectively: http://www.example.com/ – contains the general homepage of a website, in Spanish http://es-es.example.com/ – is the [...]

  • Google Adds Graphical Math Calculator To Search Results

    Google announced their answer to Wolfram Alpha‘s advanced math skills with math graphing functionality on Google search results. All you need to do is type basic and complex math functions into the Google search box and Google will return neat graphics. From basic charts for sin(x) to more complex graphs for x/2, (x/2)^2, ln(x), cos(pi*x/5). [...]

  • Keys To Engagement, User Generated Content & SEO

    I am of the opinion that website publishers need to differentiate or die. Earlier this year, I discussed some ways to differentiate in The Importance of Differentiated Content. One great option is to obtain lots of user generated content (UGC). Easy to say, but often not easy to do. Today’s column will go over some [...]

  • Tips For Optimizing Content In Mobile Commerce SEO

    This month, a lot of mobile commerce sites are being put to the test for the first time. Mcommerce sites are expected to cross the 10% mark in their contribution to online retail sales, and retailers will be collecting usage data to figure out what users like and dislike. In my own shopping experiences, both [...]

  • How To Use Pinterest For Local SEO

    Looking for a little extra lift for your holiday season local search rankings? Instead of relying on some elf-magic, consider making your own ranking magic through using Pinterest, a young social media site that is rising in popularity faster than Santa’s sleigh on Christmas Eve! There’s a growing buzz amongst search engine optimization (SEO) circles at [...]

  • Remarketing Strategies For The Holiday Season

    Let’s face it – people just go crazy during the holidays. Your CPCs will increase, but so will your click-through-rates, and your cost per action should even go down even through your CPCs have increased. It’s an insane time full of people who want to find deals. Marketers are willing to oblige and throw offers [...]

  • SMX West Super Early Bird Rates Expire Next Week – Register Now, Save Up to $400

    Panda updates. “Security” measures that eliminate referrer data. Social’s growing influence on search results. Attend Search Marketing Expo – SMX West, February 28 thru March 1 in San Jose, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving search marketing space. [...]

  • Infographic: Daily Deals Bring New Customers, Repeat Business Harder

    Thinking about being found the old-fashioned yet high-tech way, a coupon through a daily deals service? Stats say these may bring in new business but not necessarily repeat customers. Consumers do like them, nearly half online use the sites and of those, 60% get emailed offers from two or more per day. The people at [...]

  • Bing Becomes Hub Of Microsoft’s New Xbox Experience

    As promised, Bing is the focus of a new Xbox experience that’s launching this week. Beginning on Tuesday, Xbox Live users who also have Kinect will be able to use their voice — and Bing’s search technology — to find different types of content that are available on their television, including movies from Netflix, TV [...]

  • The Right Stuff: Heavy Duty Real-Time Airline Flight Tracking Tools

    Seemingly every day, more real-time or near real-time data becomes accessible on the internet. Over the next few weeks, I’ll be writing about many different types of real-time resources, but today, I’ll be focusing on real-time flight data—virtually addicting tools for frequent flyers and aviation geeks alike. For example, two weeks ago, Wolfram|Alpha launched a [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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