SearchCap: The Day In Search, December 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Image Search Adds Social Sharing & Continuous Scrolling Yahoo announced two new features on Yahoo Image Search, social sharing and continuous scrolling. Social Sharing On Images: Yahoo Images enables you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yahoo Image Search Adds Social Sharing & Continuous Scrolling
Yahoo announced two new features on Yahoo Image Search, social sharing and continuous scrolling. Social Sharing On Images: Yahoo Images enables you to share the images you find on Yahoo Image Search with your friends on Facebook or Twitter, not Google +. When you click on an image result and are taken to the larger […]
- Google Adds New Link Element Markup For Multilingual Content
Google announced a new markup to communicate multilingual content to Google’s spiders. The new link element is rel=”alternate” hreflang=”x” where you define the language and location in the hreflang area. Here are examples of how you may use it respectively: https://www.example.com/ – contains the general homepage of a website, in Spanish https://es-es.example.com/ – is the […]
- Google Adds Graphical Math Calculator To Search Results
Google announced their answer to Wolfram Alpha‘s advanced math skills with math graphing functionality on Google search results. All you need to do is type basic and complex math functions into the Google search box and Google will return neat graphics. From basic charts for sin(x) to more complex graphs for x/2, (x/2)^2, ln(x), cos(pi*x/5). […]
- Keys To Engagement, User Generated Content & SEO
I am of the opinion that website publishers need to differentiate or die. Earlier this year, I discussed some ways to differentiate in The Importance of Differentiated Content. One great option is to obtain lots of user generated content (UGC). Easy to say, but often not easy to do. Today’s column will go over some […]
- Tips For Optimizing Content In Mobile Commerce SEO
This month, a lot of mobile commerce sites are being put to the test for the first time. Mcommerce sites are expected to cross the 10% mark in their contribution to online retail sales, and retailers will be collecting usage data to figure out what users like and dislike. In my own shopping experiences, both […]
- How To Use Pinterest For Local SEO
Looking for a little extra lift for your holiday season local search rankings? Instead of relying on some elf-magic, consider making your own ranking magic through using Pinterest, a young social media site that is rising in popularity faster than Santa’s sleigh on Christmas Eve! There’s a growing buzz amongst search engine optimization (SEO) circles at […]
- Remarketing Strategies For The Holiday Season
Let’s face it – people just go crazy during the holidays. Your CPCs will increase, but so will your click-through-rates, and your cost per action should even go down even through your CPCs have increased. It’s an insane time full of people who want to find deals. Marketers are willing to oblige and throw offers […]
- SMX West Super Early Bird Rates Expire Next Week – Register Now, Save Up to $400
Panda updates. “Security” measures that eliminate referrer data. Social’s growing influence on search results. Attend Search Marketing Expo – SMX West, February 28 thru March 1 in San Jose, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving search marketing space. […]
- Infographic: Daily Deals Bring New Customers, Repeat Business Harder
Thinking about being found the old-fashioned yet high-tech way, a coupon through a daily deals service? Stats say these may bring in new business but not necessarily repeat customers. Consumers do like them, nearly half online use the sites and of those, 60% get emailed offers from two or more per day. The people at […]
- Bing Becomes Hub Of Microsoft’s New Xbox Experience
As promised, Bing is the focus of a new Xbox experience that’s launching this week. Beginning on Tuesday, Xbox Live users who also have Kinect will be able to use their voice — and Bing’s search technology — to find different types of content that are available on their television, including movies from Netflix, TV […]
- The Right Stuff: Heavy Duty Real-Time Airline Flight Tracking Tools
Seemingly every day, more real-time or near real-time data becomes accessible on the internet. Over the next few weeks, I’ll be writing about many different types of real-time resources, but today, I’ll be focusing on real-time flight data—virtually addicting tools for frequent flyers and aviation geeks alike. For example, two weeks ago, Wolfram|Alpha launched a […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Forget Cyber Monday: It’s A $6 Billion “Cyber Week” Now
- How to Market to the ‘Invisible’ 70% – SMN Webcast next Tuesday
- Infographic: Holiday Shopping In A Mobile & Tablet World
- Official: Facebook Grabs Gowalla, Will Deploy Personnel To Timeline
Search News From Around The Web:
Applications & Portal Features
- Designing Gmail’s new left navigation, Official Gmail Blog
- New Chrome Web Store Proves To Be A Boon For Developers Above (And Below) The Fold, TechCrunch
- U.S. Coast Guard Academy becomes the first federal service academy to go Google, Official Google Enterprise Blog
Business Issues
- Firefox faces uncertain future as Google deal apparently ends, ZDNet
- ‘Yahoo hasn’t done anything in the past 10 years to set the internet alight’, The Guardian
- Brussels homes in on Google, CNN.com
- Google Chairman Gets a Chance to Make His Case, New York Times
- Longtime Google Policy Guy Andrew McLaughlin Headed to Tumblr, AllThingsD
- Yahoo employees eying the exit door?, CNET News
- Yandex: "New Principles of commercial sites ranging", BizzTeams
Local, Maps & Mobile
- Pedal to find your dream home with Google Maps, Google LatLong
Link Building
- Historic Index Update – 5th Dec., Majestic SEO Blog
- Why Psychologists With Connections Are The Best Link Builders, Point Blank SEO
Paid Search & Contextual
- Common questions on AdSense APIs, Google Ads Developer Blog
Searching
- Israel’s National Library Puts Collection Online, infodocket.com
- Simple Google search unlocks GCHQ code-cracking competition, Naked Security
SEM Industry
- Explaining Your SEO Job To Your Parents , Outspoken Media
- Google Updates Google Help Forums To New Platform, Search Engine Roundtable
- Search Engine Giant Baidu to Invest Millions to Launch the SEO industry in China, Frequency Blog
SEO & SEM
- Infographic: Is it Time to Consider SEO Automation?, ProBlogger
- 10 SEO Trends You Can’t Ignore If You Want High Rankings, quicksprout.com
- Beliebing in your SEO Campaign, Search Engine People
- Can you explain what Google means by "trust"?, YouTube
- Competitive Analysis SEO Tools The Military Would Use, tomharari.com
- Competitor Analysis and Benchmarking With the New Domain and Page Authorities, SEOmoz
- Competitors Showing On Google Related Feature, Search Engine Roundtable
- Could Google Make AdWords Interface Look Better?, Epiphany
- December 2011 Google Webmaster Report: Panda 3.1, Algorithm Changes & New Top Bar, Search Engine Roundtable
- Enjoy Success in Every Season with SEO, dailyseotip.com
- Google Says Links From Your IP In Webmaster Tools Is Normal, Search Engine Roundtable
- No Comment – Don’t Keep Quiet in AdWords Editor, Search Engine People
- SEO Content Strategy: Keyword Expansion, SEO Theory
- The AdWords Auction and Why Google’s Automatic Bid Pushes are Risky, Rimm Kaufman
- Where Does SEO & Social Media Optimization Fit Within Your Company? Hint: It’s Not All About Marketing #optimize, Online Marketing Blog
- Wikipedia Still Dominating Google’s Search Results?, Search Engine Roundtable
Social Media
- 3 key differences between Google+ and Facebook/Twitter, Search Engine People
- 5 Ways to Maximize the Power of Social Media, DazzlinDonna
- Gowalla is Going to Facebook, Gowalla
- Twitter Differences in Different Countries, SEO By The Sea
Web Analytics
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