SearchCap: The Day In Search, December 8, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Adds New Filtering & Refinement Options To Keyword Tool

    The Google AdWords Blog announced a few new features recently added to the new keyword tool released in September 2009. The new features come from feedback from the AdWords community and include: Search for keywords in your list by inclusion or exclusion search boxes Expand your keyword list with a new “more like this” button [...]

  • Top 5 Reasons Why Affiliates Are Our “Dumb” Marketing Channel

    Did I just say that affiliates are “dumb?” You bet I did. I am referring to the definition of “dumb” which means “lacking some usual attribute or accompaniment; especially having no means of self-propulsion like a dumb barge.” What I mean is that affiliate marketers do not have the same advantages that your other marketing [...]

  • Easy Ways To Keep Up With The Search News

    We publish a huge amount of search marketing and search engine-related news here on Search Engine Land. I thought it was worth a reminder on the best ways to keep up with it all. You could, of course, come back to Search Engine Land throughout the day to see the latest news articles, briefs, columns [...]

  • Google’s New Social Project Is … A Toolbar? Yawn.

    Google Me. Google Emerald Sea. Google +1. Those are some of the names thought to be in play for Google’s much hyped, discussed, and anticipated social project. Maybe “overhyped” is the right word because, if TechCrunch got its hands on a real screenshot (and it appears they did), it’s just a toolbar with a “share” [...]

  • Google’s Mayer On “Contextual Discovery” Search

    TechCrunch has live blog coverage of the interview by Michael Arrington and Google’s Marissa Mayer at the LeWeb ’10 in Paris, France. Mayer talked about Google’s next big thing, she coined it “contextual discover.” Contextual discovery, Mayer explained, encompasses “local Search, Maps, Earth, Latitude, and all the local products.” By “taking a users location as [...]

  • Roy’s Restaurants Sees Massive ROI From Local-Mobile Search Campaign

    Google has released a provocative case study with Roy’s Restaurants, a high-end national restaurant chain with 31 locations around the country. The company reported a massive 800 percent ROI by using Google’s location extensions and Click to Call ads in mobile. It must be said that part of the reason for the huge ROI is [...]

  • 6 Things On An SEO’s Holiday Wish List

    Dear Santa, I’ve been a very good SEO this year focusing on nice and skipping most of the naughty. I know the elves have been very busy building iPads and Kinects for the other SEOs, but please carefully consider my more selfless wish list below. 1. Widely Accepted Cost Accounting Metrics For SEO Now I’m [...]

  • Google: Local Is Job One

    In case you hadn’t noticed Google is focusing more and more of its energy and resources on local. Let me count the ways: Marissa Mayer’s move to local, Google Place Search, Google Places upgrades, Google Maps for Mobile and Navigation, Google local product search, Google expandable map ads, Click2Call ads, Call Tracking, Google AdWords location [...]

  • Google AdWords Adds Automated Rules

    The Google AdWords Blog announced a new and very useful feature for AdWords advertisers on how to manage their accounts without them actually having to login and make changes on a daily basis. The new feature is named AdWords Automated Rules and is currently available to some advertisers, specifically within the US. The feature lets [...]

  • Submit Your SEO Questions To Google’s Matt Cutts

    Matt Cutts, the popular Google engineer who answers your questions on Google’s YouTube Webmaster Help Channel has announced you can now submit your questions again. The way you submit your questions is via this Google Moderator page. Matt will review the questions, likely give preference to the questions with the most votes from others and [...]

  • Could Google’s ChromeBooks Succeed In The Enterprise?

    A couple of weeks ago I wrote that Google may have missed its “window” for Chrome OS netbooks (pun intended). That was based on my prior understanding of ChomeBooks as an affordable “second computer” aimed chiefly at consumers. This is generally how Google had positioned the devices a year ago. My thesis going in was [...]

  • Should You Blame Your Designer For Poor Conversion Rates?

    Recently, I’ve noticed a disturbing trend in the conversation rate optimization (CRO) community—blaming low conversion rates on web designers. Designers are being caricatured as either “clueless” or unable to restrain their conversion-killing creative impulses. How valid is this view? In my experience, there’s plenty of blame to go around for poor CRO performance. Let’s name [...]

  • Bing Maps Goes To The Mall

    It looks like the Bing Maps team has been spending a lot of time at the mall lately, because they’ve gone and mapped out about two dozen US malls — 19 of which are in Bing’s home state of Washington! It’s part of a new feature called, obviously, mall maps. It basically takes one of [...]

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Track Who’s Tracking You – An advanced analytics hack that allows you to track outbound clicks on your website (with the express purpose of finding out how successful your Twitter Follows and Facebook Likes are performing).
  • 3 Misconceptions About Google Places & SEO – Matt McGee writes, "I’ve come across a few of what I’d call misconceptions about Google’s changes and how they impact both the search results and how small/local businesses should adjust their approach to the new search results."
  • Twitter & Facebook links affect SEO on Google and Bing – Few days ago Google and Bing have confirmed that Social Media links affect the search engine results. Both of the search engines answered that not only they do take the Facebook and Twitter shares into account but also that they evaluate the authority of the author and the quality of the post. In this article we focus on the differences between Google and Bing algorithms and we suggest the most important factors that affect the rankings.
  • Is Google Changing Quality Score Rules Again? – What is Google up to with the quality score rules? Check it out …
  • Link Building Strategies Without Linkable Assets – Hugo Guzman discusses link building tactics for sites without link friendly (=compelling) content.
  • Google Places SEO: Lessons Learned from Rank Correlation Data – In November, we gathered data for 220 search queries – 20 US cities and 11 business "types" (different kinds of queries). This dataset is smaller than our web results, and was intended to be an initial data gathering project before we dove deeper, but our findings proved surprising significant (from a statistical standpoint) and thus, we're making the results and report publicly available.
  • Google Map Spam creeping into the hinterlands – In his funny but also somewhat disillusioning piece "Illusory Laptop Repair – A Most Elegant Google Places Hack", Mike Blumenthal explains a way to create virtual Places pages for shady purposes on Google.

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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