SearchCap: The Day In Search, December 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- First Day Review: The Google Chrome OS Cr-48 Notebook
My Google Chrome CR-48 Notebook has just arrived. For my first day with it, I decided a good torture test would be to unplug my Windows 7 machine and see how the Google laptop worked in its place. Let’s go! NOTE: I’ve written the first part of this review, and now lunch has approached, and [...]
- Google Releases Zeitgeist 2010: Justin Bieber To Chatroulette & iPad To Haiti
Google has announced their Zeitgeist, the popular and fastest rising queries from 2010. Google published it over here and for the first time has included an “interactive HTML5 data visualizations” to page in order for you to see how hot a particular query was across the globe. Here is a look at the Top Global [...]
- Google’s New “Automated Rules” Lets You Shoot Your Eye Out
If you’re looking for some joy from your AdWords accounts this holiday season and beyond, Google’s new ‘Automated Rules’ tool might only makes things worse. ‘Automated Rules’ allows users to specify amounts by which to raise or lower bids whenever certain conditions are met, but gives very little guidance on how to do so in lower-risk ways that maximize your return.
- Google AdWords Adds New Features To Opportunities Section
The Google AdWords Blog announced a few new features they recently added to the opportunities tab within the AdWords Console. Those features include first page CPC ideas, more robust statistics for your keyword ideas, bid ideas for ad groups, and a way to export your ideas. The AdWords blog offers more details and screen shots: [...]
- TripAdvisor Blocks Google: The Start Of A Larger Trend?
First there was the Google-Yelp dispute over reviews in Places (which was resolved). Now TripAdvisor appears to be preventing Google from showing its reviews on Place Pages. The first to report this yesterday was Tnooz. According to the article: Google is no longer able to stream in reviews from TripAdvisor to Places pages after the [...]
- The Best B2B Search Marketing Advice From 2010
For many business-to-business focused entities, it can be extremely frustrating to hear generic search marketing advice as well as tips for social media campaigns, because putting those theories into practice aren’t always practical for most B2B companies. Couple a typically long research to purchase decision cycle with high-dollar transactions that don’t occur online in a [...]
- A PPC Marketer’s Code Of Conduct
This week, instead of discussing specific paid search tactics, I’d like to take a broader look at how you can become a better professional search engine marketer. In short, there are some ethical ways to conduct yourself as a paid search pro that you should embrace. These aren’t necessarily just my own opinions, but rather [...]
- Twitter’s US Adoption At 8%, Report Says
Eight percent of Internet users in the US are Twitter users, and the service is more popular among African-Americans and Latinos than white Internet users. Those are some of the findings from a new Pew Research Center report. Pew surveyed more than 2,200 US adult web users during November and asked, “Do you use Twitter?” [...]
- Why Wikileaks Will Never Be Closed Or Blocked
Last weekend, rather than read stories about the US diplomatic cables that Wikileaks has released, I decided to read them directly myself. In doing so, I better understood why no one — certainly not the US State Department — is going to shove those cables back into the darkness. Finding Wikileaks My first step was [...]
- Tactical, Practical, Credible: The SMX West Content Edge
Attend SMX West Mar. 8-10 in San Jose and immerse yourself in our tactical content, and you’ll be implementing traffic-driving solutions pronto. Register now and you’ll get at the lowest available Super Early Bird rate. Or keep reading to learn more. What Is the SMX Content Edge? Content You Can Count On: SMX West is [...]
- Yahoo Local Expands Its Beta To Mobile
Yahoo is making a big push today for its new local search (edit: see below) interface, which offers a somewhat dramatic change both in the content it includes and how it’s presented. Greg Sterling actually covered most of this a couple weeks ago here on SEL, but here’s a quick recap: The new desktop beta [...]
Search News From Around The Web:
Applications & Portal Features
- Hands on with Google’s Chrome Web Store, Ars Technica
- New this week in Docs: Connectors, hidden controls, and more upload options, Official Google Docs Blog
- Import WMF files into Google drawings, Official Google Docs Blog
- Introducing Google Message Continuity, powered by Postini, Official Google Blog
- Facebook: Winklevoss twins launch another suit against Mark Zuckerberg, Mail Online
- Google says shut out of USDA cloud computing deal, Reuters
- Facebook CEO Zuckerberg Agrees to Donate Fortune to Charities, Forbes
- Google Adsense Creator Lands $25 Million Round From Andreessen Horowitz, Index For New Startup, Factual, Business Insider
- Why Groupon Said No To Google’s $6 Billion, Business Insider
- Google targets Portland to market new service, OregonLive.com
Local, Maps & Mobile
- Andy Rubin: Google activates 300,000 phones every day, Fortune Tech
- IPad Will Generate 2 Percent of North American Net Traffic by End of 2011, Firm Forecasts, AllThingsD
- Gmail for Android: better Priority Inbox support and improved compose, Official Google Mobile Blog
- Google Instant for mobile now available globally, Official Google Mobile Blog
- Does a Perfect Link Profile Look Too Perfect? Why You Shouldn’t Ignore Nofollow Links!, SEOptimise
- What is an Internal Link Hub, Michael Gray
- Dine Out with Restaurant Comparison Quick App, Yahoo Search Blog
SEO & SEM
- Fundamentals of PDF Optimisation for Search, Bruce Clay Australia
- In-depth SEO Q&A Discussion, Distilled blog
- Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall, Search Engine Watch
- How Do Tweets Influence Search Rankings? An Experiment for a Cause, SEOmoz
- Six Easy Ways to Eliminate Pesky Duplicate Content, Search Engine Guide
- Test your text and display ads with AdWords Campaign Experiments, Inside AdWords
- Facebook and Twitter Suspend Operation Payback Accounts, Forbes
- To Trend or Not to Trend…, Twitter Blog
- Facebook Updates Mobile Dashboards To Adjust Privacy On The Go, All Facebook
Video, Music & Image Search
- YouTube 2.1 App Now Available on Android Market, Official Google Mobile Blog
- Google Image Search Updating Index Within Days, Search Engine Roundtable
- Up, Up and Away – Long videos for more users, YouTube Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- The Philosophy of Crap Content – Where I try to explain the philosophy behind MFA sites.
- Duplicate content: causes and solutions – The concept of duplicate content is as old as the search engines themselves, and SEO's have been fixing it since day one, but we apparently still need to do more about it. That's why Joost de Valk decided to take some time and write a guide to help you learn what it is, how to identify and how to solve it. Read, bookmark, reread.
- How To Act Blackhat And Get Away With It – "The internet isn’t a zero sum game – so let your links add up as high as possibly can." and more words of wisdom about link building under the hood from Ross Hudgens.
- DOTW: Has AdWords/PPC Become Too Complicated for the Average Person/Small Business Owner? – With any technology, as more features are added, it often becomes harder to use. Google's AdWords continually adds new features, as does MSFT AdCenter. If you know what you're doing in these products, you can put together some amazing online marketing campaigns. But this week's "Discussion of the Week" asks: Has it become too much for the average person/average small business owner to use? Is PPC advertising too complicated now for "regular folks" that don't live and breathe paid search?
- Guest Blogging Tips: Link Baiting vs. Guest Posting – The growing importance of content as a link building tool has made the life of a link builder much easier, a lot more fun, and much more diverse. There are so many things you can do with content that will result in links, whether it’s on your own website or on third party websites.
- What is an Internal Link Hub? – Michael Gray explains the concept and handling of link hubs: Topical pages that function both as (deep) entrance –for example aimed at social media users– as well as link juice distributors within a site.
- Does the 70/30 SEO/PPC split still apply? – There used to be a great image used by many of the presenters on the SEO circuit and beyond which suggested a ratio of between 80/20 and 70/30 clicked on organic search results over that of paid search results. This post goes onto explain is this still the case and if not why the search landscape has changed so much over the last 5/6 years.
- Google: Canonical Tag Slower Than 301 Redirect – The canonical tag, used to inform search engines a page has a different location, is slower for Google to pick up on than if they used a 301 redirect.
John Müller from the webmaster team explained that Google would first have to crawl and index the first page to understand that there is a canonical tag on the page. Once they crawl it and understand the canonical tag, then they can add to their index that the page has "moved".
- Why 'Social Rank' Will Die In 2011 – Both Google and Bing have stated that they utilize social signals as a part of their organic ranking algorithm. The idea behind it is that if you’re an authoritative Twitter account tweeting out links that some organic value should come from it. The more authoritative the Twitter user the more value a tweet will be worth.
- Secret Cable: China Said To Coordinate Google Attack – Indeed, a second cable from the U.S. Embassy in Beijing suggested that the country's propaganda expert on the Politburo Standing Committee, Li Changchun, had his own motive to support the Google attack. He reportedly had done a search of his own name and discovered critical information about himself on the Google website.
- Google The Answer Engine – Where is Google headed? Are they aiming to really become the first one and only one stop resource, an answer engine that will give you all you need to know when you type a query without having to visit any websites?
- Fundamentals of PDF Optimisation for Search – The words PDF and optimisation rarely sit side by side before the eyes of a webmaster where their news feeds are, more often than not, churning out articles established around other practices in search engine optimisation like building links and engaging in social media.
- Google Places blocked from using TripAdvisor reviews – TripAdvisor has decided to restrict its reviews from appearing in Google Places. The company also confirmed the earlier technical problem running, purely coincidentally, as the same time as its limitation exercise.
- The Effect of Activating Google AdWords Sitelinks – A very eye-opening case study about the effect of AdWords Sitelinks on both Organic and Paid Search.
(Some images used under license from Shutterstock.com.)
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