SearchCap: The Day In Search, Feb. 1, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• National Pork Board Goes After Breastfeeding Search Marketer
  Last year, well-known search marketer Jennifer Laycock set up the Lactivist project, where she explained step-by-step how to market a new web site on a budget. Part of the project were the funny shirts she sold to promote breastfeeding, including one called "The Other White Milk." Turns out the National…
• Google News Engine Bugging Out
  I am a huge Google News user, and at 10:08:42 AM (EST) this morning, Google News began flaking out for me. It was returning 500 errors, graphics weren’t loading, searches weren’t working and so on. I waited a bit and it came back, but then it had more issues. Philipp…
• Search Engine Land Partner Program Launched
  We’ve got a new ad program here on Search Engine Land — the Search Engine Land Partners Program. Since we’ve announced it on our parent site, I wanted to explain a bit more on how the text ad program works (and for those already leaping to conclusions, no, it’s not…
• Linking The Unlinkable: When Digg Won’t Work
  When we talk about creating viral link building campaigns, we almost always speak in terms of volume of links from blogs or the number of visits generated from social media sites like Digg or Netscape. In the case of “how to” articles such as this one, we also tend to…
• Aussies Turn Out For Battle Of Sydney; Google Gets Shot Down
  Australia Day was last week. For the occasion, both Google and Microsoft both planned to do flyovers to snap imagery of the Sydney landscape and actual Sydney residents (Sydneysiders) for the event - ultimately to be used in Google Earth, Google Maps and Microsoft Live Local (Virtual Earth). However, Google’s…
• Google To Kick Off X Prize’s Next Fundraising Campaign
  Google to host fundraising launch for new X Prize by the San Jose Business Journal reports that Google will kick off the second fundraising campaign for the X Prize Foundation with a gala event at the Googleplex in Mountain View, complete with prizes and celebrity appearances….
• Interview With MyBlogLog CEO Scott Rafer & 10 Feature Requests
  Lee Odden has an interview with MyBlogLog CEO Scott Rafer, where he asks questions about how he transitioned from Feedster to MyBlogLog and covers the growth of MyBlogLog. In a related article, Jeremy Schoemaker at his Shoemoney blog posted a 10 Things I Wish MyBlogLog Would Do article. All of…
• Marchex Launches Review Aggregation Feature ‘Open View’
  I wrote yesterday about Boorah, which is aggregating user reviews in the restaurant vertical to provide more coverage to consumers. Today, Marchex is formally launching its similar “Open View” technology on its Open List local/travel search site and its network of URL-based destinations, which have been substantially enhanced with Open…
• Google Fensi: Google’s Asian Social Networking Site?
  Over the past day or so, there has been a lot of discussion about something named “Google Fensi.” Google Operating Systems first posted about it linking to this screen capture. Garett Rogers then dug deeper to explain it was found within the Google in Your Language page, but he isn’t…
• Up Close With Yahoo’s New Delete URL Feature
  Since Yahoo rolled out a new Delete URL feature this week, a number of questions have come up on how exactly it works. I had time yesterday with some of the Yahoo Site Explorer team to gather answers. Thanks to Priyank Garg and Amit Kumar, who along with Tim Mayer,…
• Google Pushes Back On Click Fraud Estimates, Says Don’t Forget The Back Button
  Last week when visiting Google, I had a long background discussion with Shuman Ghosemajumder about click fraud issues. Shuman is Google’s business product manager for trust and safety. I’ll follow up on some of our discussion as I’m able to get some material cleared. But one of the most fascinating…
• Q&A With Stephen Baker, CEO Of Reed Business Search
  Reed Elsevier is one of the largest, most influential publishers in the world, a powerhouse in the science and medical, legal, education and business markets. But the company also has a major online presence, with more than 1,000 web sites in just its business group. Last year, Reed Business…
• Google Reports Revenues Up 19 Percent From Previous Quarter
  Google begins its earnings call for the fourth quarter of 2006 in about 10 minutes, but the earnings are out now. You’ll find them here from the US Security & Exchange Commission and here from Google itself. Further below, live blogging from the conference call, a formal transcript, a round-up…

Search News Headlines From Elsewhere:

• Google users confirm, Yahoo! better than sex, Yahoo Search Blog
  
• 13 New Yahoo Search Marketing Patent Applications, SEO By The Sea
  

• Building Super Links and Traffic With StumbleUpon, Link Building Blog
  
• SuperPages.com Gets Into Social Media, Search Engine Journal
  
• Your turn! Help us improve adCenter Help, adCenter Blog
  
• Podcast: Google’s Earnings Not Good Enough? Yahoo’s Delete URL Feature; Google & Microsoft’s Battle In The Sydney Sky - And More!, Daily SearchCast
  

• Google’s Master Plan (Video), Google Blogoscoped
  
• Usage Stats From the Major IM Networks, juberjabber
  
• The Six Hats of SEO - things of sorts, ekstreme
  
• Desktop Modules Help To Personalize Data, Cut Through Clutter, Wall Street Journal
  

• Checkout orders now authorized for seven days, Google Checkout Blog

• Dupe-less-ity, Yahoo! Publisher Network

• Survey: American Tagging, ResourceShelf