SearchCap: The Day In Search, Feb. 15, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Local Ad Options At Yahoo’s New Panama
  Part two of Yahoo Local Advertising Options, Post-Panama at ClickZ has some excellent tips on local search marketing since the Panama release. Some of the tips include search ad recommendations, local listing advice, migration advice to Panama’s new geotargeted solution, and more. Patricia Hursh, the author of the article, explains…
• Details On Yahoo’s Advertiser & Publisher Group Leaked
  Michael Arrington of Techcrunch has posted an email sent by Yahoo’s CFO, Susan Decker, that she emailed all Yahoo employees yesterday on the topic of the new Advertiser & Publisher Group. In the email she explains how the group will be organized into “demand channels, supply channels and marketing products.”…
• Electronic Frontier Foundation To Protect Some YouTube Users Over Viacom’s DMCA Claims
  News.com reports that Electronic Frontier Foundation (EFF) posted a video over at YouTube named Were You Caught in the Viacom Takedown? In that video the EFF is asking those who have been falsely accused of posting Viacom copyrighted content on YouTube to contact them. As we reported the other week…
• Sergey Brin’s Story
  Mark Malseed’s The Story of Sergey Brin is a long look at the Google cofounder. I’ve not had a chance to review the article in depth, but I believe it takes Sergey’s Jewish heritage as a key angle….
• Baidu 4th Quarter Profits Quintupled
  Reuters reports that Baidu’s fourth quarter profits “soared 400 percent.” Baidu’s fourth quarter net income increased to “122.8 million yuan (US$15.7 million), or 3.54 yuan (45 cents) per diluted share, compared with the year-earlier quarter’s 24.5 million yuan, or 0.71 yuan per diluted share.” But they expect revenue to “decelerate…
• Yahoo Launches Suggestion Boards – Digg Community Upset
  Yesterday Yahoo announced the launch of their new “suggestion boards.” Yahoo says that these new boards enable “you can browse suggestions from other site visitors or post your own. Digg-style voting means we can quickly discover what’s most important to users.” In fact, these have been live for a while,…
• Google AdWords Adds Quality Score Column & To Improved Quality Algorithm
  Google will be adding a quality score column within your AdWords accounts by weeks end. In addition, within the next couple of weeks, Google will be rolling out a significant change to the AdWords quality score algorithm. I had a conversation with Nick Fox, the head of Google’s ad quality…

Search News Headlines From Elsewhere

Business Moves:

• Fidelity cuts Yahoo stake, buys Microsoft, CNN Money
• No economic study done in Google deal, News 14 Carolina

• Google Sets Eye Upon Indian Firms, Internet Financial News

• Vista Makes Run at Google, The Street
• Born on the Baidu, Fool.com

• Is Ask.com moving in on Google?, ABC12.com
  

Paid Search

• Yahoo! Search Update Now Rolling Back?, Search Engine Roundtable
  

• What’s a Low-Quality Ad, Anyway?, Traffick
• Google AdWords budget analyser now live, SEOptimise
• The Google Grants Program: Click Here For Charity, Search Engine Guide

SEO

• How Does Google Handle The NoFollow Attribute?, Search Engine Roundtable
• Top 10 Ideas for Testing Your Headlines, GrokDotCom
  

• 301 Redirects Pass Google PageRank & Signals in a “Couple Weeks”, Search Engine Roundtable
• Differences Between B2C and B2B Search Engine Optimization, Search Newz

Search Community

• Cre8pc Going Under, Cre8pc
  
• Mozzers Run Off to Paris, Leaving Rand Sick, Mute & Troubled, SEOmoz
• Google Maps Marriage Proposal, Google Blogoscoped
• Search Engine Strategies London, Day 1, Bruceclay.com
• Scott Karp, Get a Clue About SEO Before You Go Bad Mouthing it, Threadwatch
  

Other Google

• Gmail Ads: Four Reasons to Use Gmail, Google Operating System
  
• Rescuecom v. Google Appellee’s Brief, Technology & Marketing Law Blog
  
• Bringing authors to the Google campus (and your browser), Google Librarian Central

• Google Redirects Google Public Service Search to Google CSE, Search Engine Roundtable

• Hear, here. A Sample of Audio Processing at Google, Official Google Research Blog
• Google Exceeds Own Bandwidth Limit, Google Blogoscoped
  
• Special Google Poland Logo, Google Blogoscoped

Other Stuff

• Blogpulse Now Offering Daily Ranking of Most Linked to Videos on the Web, ResourceShelf
  

• FeedBurner RSS signup conversion tracking on the way, SEOptimise
  

• John Edwards’ Campaign Enters Second Life, Slashdot
  

• Travel Web sites clamp down on bogus reviews, Reuters.co.uk
• Wall Street Journal Gives Thumbs-up to Link Baiting, Marketing Pilgrim
• MSN launches Dutch Digg clone, but forgets spam prevention, Joost de Valk
• StumbleUpon Defined vs. Digg, Google, MySpace and More, Search Engine Journal