SearchCap: The Day In Search, Feb. 15, 2007


Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Local Ad Options At Yahoo’s New Panama
    Part two of Yahoo Local Advertising Options, Post-Panama at ClickZ has some excellent tips on local search marketing since the Panama release. Some of the tips include search ad recommendations, local listing advice, migration advice to Panama’s new geotargeted solution, and more. Patricia Hursh, the author of the article, explains…
  • Details On Yahoo’s Advertiser & Publisher Group Leaked
    Michael Arrington of Techcrunch has posted an email sent by Yahoo’s CFO, Susan Decker, that she emailed all Yahoo employees yesterday on the topic of the new Advertiser & Publisher Group. In the email she explains how the group will be organized into “demand channels, supply channels and marketing products.”…
  • Electronic Frontier Foundation To Protect Some YouTube Users Over Viacom’s DMCA Claims
    News.com reports that Electronic Frontier Foundation (EFF) posted a video over at YouTube named Were You Caught in the Viacom Takedown? In that video the EFF is asking those who have been falsely accused of posting Viacom copyrighted content on YouTube to contact them. As we reported the other week…
  • Sergey Brin’s Story
    Mark Malseed’s The Story of Sergey Brin is a long look at the Google cofounder. I’ve not had a chance to review the article in depth, but I believe it takes Sergey’s Jewish heritage as a key angle….
  • Baidu 4th Quarter Profits Quintupled
    Reuters reports that Baidu’s fourth quarter profits “soared 400 percent.” Baidu’s fourth quarter net income increased to “122.8 million yuan (US$15.7 million), or 3.54 yuan (45 cents) per diluted share, compared with the year-earlier quarter’s 24.5 million yuan, or 0.71 yuan per diluted share.” But they expect revenue to “decelerate…
  • Yahoo Launches Suggestion Boards – Digg Community Upset
    Yesterday Yahoo announced the launch of their new “suggestion boards.” Yahoo says that these new boards enable “you can browse suggestions from other site visitors or post your own. Digg-style voting means we can quickly discover what’s most important to users.” In fact, these have been live for a while,…
  • Google AdWords Adds Quality Score Column & To Improved Quality Algorithm
    Google will be adding a quality score column within your AdWords accounts by weeks end. In addition, within the next couple of weeks, Google will be rolling out a significant change to the AdWords quality score algorithm. I had a conversation with Nick Fox, the head of Google’s ad quality…

Search News Headlines From Elsewhere

Business Moves:

Paid Search

SEO

Search Community

Other Google

Other Stuff



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >


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