SearchCap: The Day In Search, Feb. 26, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• Video Search
  Challenge Isn’t Speech Recognition, It’s Content Owner Management
  Millions of Videos, and Now a Way to Search Inside Them from the New York
  Times is a big giant love story to video search firm Blinkx, suggesting that
  the idea of finding video content will take a leap through new idea of speech
  recognition. In reality, it’s not…
• Google Video
  Plus Box Results
  Philipp Lenssen spotted plus box results at Google for Google Video results.
  He noticed it for a search on nightwish videos, but I do not see it myself.
  For a screen capture check out Philipp’s Google Blogoscoped. We have covered
  two other plus box results in the past. Google "Plus…
• Google AdWords
  To Show Advertisers Exactly Where Their Contextual Ads Are Displayed
  If you are an advertiser running Google AdWords on the content network, the
  only way to know where those ads are being run is to dig through raw logs and
  extract the content site URLs from the massively long AdWords referral
  strings. But in an article in the New York…
• Google Checkout
  Australia Coming Soon?
  Is Google Checkout coming to Australia? It appears that Google registered
  Google Payment Australia PTY. LTD. in Australia recently, which could be a
  sign of that. A reader pointed me to the Australian Securities & Investments
  Commission web site that shows a record for a Google Australia payments
  company. On…
• Google Ordered
  To Change AdSense Contract By South Korea’s Watchdog
  S. Korean watchdog orders Google to fix unfair contract clauses by Yonhap News
  (and see longer version here) reports that Google has been ordered to change
  its AdSense contract to be more publisher friendly. The Fair Trade Commission
  said the contract is currently enabling Google to "one-sidedly cancel
  advertisement deals"…
• Pew Research:
  Wireless Internet Grows
  Amid an increasing body of consumer research showing that more Americans are
  using their mobile devices for more than just voice, The Pew Internet Project
  surveyed 1,623 U.S. adult Internet users in December, 2006. The survey broadly
  asked about wireless Internet access, whether on desktops, laptops or mobile
  phones….
• 2007 SEMPO
  Board of Directors Announced
  SEMPO has released the names of the 2007 board of directors. The board for
  2007 includes: Chris Boggs, Avenue A/Razorfish (reelected) Massimo Burgio,
  Global Search Interactive (new) Fionn Downhill, Elixir Systems (new) Dave
  Fall, DoubleClick Inc. (new) Duane Forrester, Sports Direct Inc. (new) Sara
  Holoubek, Free Agent Consultant (reelected, currently…
• 3 Jump-Start
  Methods For Passionate Linking
  For a lot of people, link building is a drag. It’s like going to the dentist
  or writing that tax check every quarter… you don’t really want to do it but
  you know you have to. It’s that drag factor that makes a lot of people look
  for short…
• NASA & Google
  Earth Color Earth With Near Real Time Information
  Garett Rogers summarizes a post at the Google Earth Blog explaining that
  Google and NASA now have added more KMLs (a file format used to display
  geographic data in an Earth browser) to Google Earth. The new files provide
  almost real-time information including: Sea Surface Temperature [KML File]
  Chlorophyll Concentration…
• Google Steps Up
  Web Page Malware Notifications
  The Google Webmaster Central Blog announced that they are now stepping up
  malware notifications to webmasters. They are giving more detailed reports on
  the malware issues with a specific site and they are also sending email
  notifications to webmasters about these malware warnings. In the past, Google
  just posted a…

Search News Headlines From Elsewhere

Business Issues

• 
  Yahoo shareholders submit ‘Plan B’, BusinessWeek
• 
  Some Google deal records blocked, Charlotte Observer
• 
  Google in Content Deal With Media Companies, New York Times
• 
  Gmail domain dispute looms for Google in China, Reuters.co.uk
• 
  Microsoft to Buy Medical Search Engine, New York Times

Local Search

• 
  Local Search Engine Marketing White Paper, Blumenthals
• 
  CTO of Google Earth On Adding Web Search, O’Reilly Radar
• 
  Google Maps Stickers Are For UK Businesses Only, Search Engine Roundtable
• 
  Local Online Advertising, Entrepreneur

Paid Search

• 
  MyBlogLog Tracks Your Visitors Ad Clicks, Shoemoney
• 
  Yahoo Publisher Network’s Trojan Horse, Techcrunch
• 
  Link unit, front and center, Inside AdSense
• 
  Microsoft Refunds adCenter Advertisers Over Weekend, Search Engine
  Roundtable

SEO

• 
  Google Selling PR7 Links For $10,000!, Conversion Rater
• 
  Chip expert says Google threatened to blacklist his sites, News.com
• Misc
  bits, Matt Cutts [comments on above two items]
• 
  Five Steps to Effective Keyword Research, Search Engine Guide
• 
  New Keyword List Cleaner Tool, SEO Book.com
• 
  Is Effective SEO Always Good SEO?, Search Engine Guide
• 
  Ready to Become an ODP Editor at Dmoz.org?, Search Engine Journal
• 
  Building Links through YouTube, Link Building Blog
• 
  Asking Bloggers For Links, Link Building Blog

Security

• 
  Second Google Desktop Vulnerability Reported, PC World

Shopping Search

• 
  Item Quality: Keep Your Items Live, Google Base Blog

Other Stuff

• 
  An Update on the Image Wall, Bloglines, News
• 
  SES London 2007: The Comic Strip, SEOmoz
• 
  Know your Road Rules with Ask.com, Ask.com
• 
  A visit to Apple, Official Google Mac Blog
• 
  The Blank Test Ad, Google Operating System
• 
  Tips for Google Toolbar, Google Operating Systems
• 
  New Version (Beta) of Skype Released, Offers User-Built Business Directory,
  ResourceShelf
• 
  The Content Warning for Google-hosted Blogs, Google Blogoscoped
• 
  New Hot Properties: YouTube Celebrities, New York Times
• Podcast: What Video
  Search Needs Is More Video; Matt Cutts Does Google Accusation Debunking & More!,
  Daily SearchCast