SearchCap: The Day In Search, Feb. 27, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Microsoft’s Ozzie Talks Of Google "Wake-Up Call," Vertical Search Hopes
    Ray Ozzie, chief software architect at Microsoft, spoke today about trying to beat Google during a Goldman Sachs investors conference. Various reports cover his comments relating to the Big G, Google, as well as search in general. Among them:…
  • Happy Birthday, Flickr: Web 2.0 Pioneer Turns Three
    On March 3rd, Flickr turns three. Flickr is in many ways the company that helped define "Web 2.0" and was its poster child for quite some time. And Yahoo’s acquisition of Flickr, in March, 2005, after only a year in existence and, even then, a longish courtship was one of…
  • Squeezing The Search Loaf: Finding Search Engine Freshness & Crawl Dates
    A reader emailed me today noticing that Google was showing a date next to his listing, which made me think this was a good time to revisit how, when and where search engines show crawl dates for pages. These dates are a useful way for site owners to understand how…
  • Social Media Not Converting? Put Down The Shotgun & Use A Rifle!
    One of the most frequently asked question I get about social media marketing is "Should we try and market to all social media sites or just focus on certain ones?" There are a couple ways to answer that question, and it really depends on a lot of factors. In…
  • Keyword Research Steps & Tool Update
    Five Steps to Effective Keyword Research by Lisa Barone shares some of the basic steps to take when it comes to keyword research, which is the cornerstone of SEO. Complimentary to Lisa’s article is an updated tool by SEO Book named New Keyword List Cleaner Tool….
  • Search Engines Do Not Have To Display All Ads Says Court
    Eric Goldberg summarizes a court decision in Langdon v. Google (PDF) showing a court deciding how search engines do not have to display all ads. Langdon took Google to court to force Google to display ads that "attacked people." Reportedly, Langdon is a complainer or griper and he wanted to…
  • AdWords Editor 3.0 Available For Windows; Mac Version Coming In Weeks
    The Inside AdWords Blog announced that the AdWords Editor program has been updated and has extra features including: Add or edit site-targeted campaigns Add or edit negative sites for keyword- and site-targeted campaigns Edit another account while posting or checking your changes Pause or resume individual ads, keywords, and sites…
  • Google Ink Sends Ask.com New Google Pen
    First Ask.com had some fun with Google earlier this month, joking about how their Google pen "flatlined" and ran out of ink during a crucial meeting. Now Google gets in on the joke in good spirit, sending Ask a new pen along with a letter discussing the Google Pen’s "redundant"…
  • Microsoft To Buy Health Search Engine Medstory Inc.
    Microsoft to Buy Health Information Search Engine at the New York Times reports that Microsoft is buying the Medstory health search engine. Microsoft plans on building out a specialized search engine focused on delivering medical information to consumers, the story reports….

Search News Headlines From Elsewhere

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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