SearchCap: The Day In Search, Feb. 27, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Microsoft’s Ozzie Talks Of Google "Wake-Up Call," Vertical Search Hopes
  Ray Ozzie, chief software architect at Microsoft, spoke today about trying to beat Google during a Goldman Sachs investors conference. Various reports cover his comments relating to the Big G, Google, as well as search in general. Among them:…
• Happy Birthday, Flickr: Web 2.0 Pioneer Turns Three
  On March 3rd, Flickr turns three. Flickr is in many ways the company that helped define "Web 2.0" and was its poster child for quite some time. And Yahoo’s acquisition of Flickr, in March, 2005, after only a year in existence and, even then, a longish courtship was one of…
• Squeezing The Search Loaf: Finding Search Engine Freshness & Crawl Dates
  A reader emailed me today noticing that Google was showing a date next to his listing, which made me think this was a good time to revisit how, when and where search engines show crawl dates for pages. These dates are a useful way for site owners to understand how…
• Social Media Not Converting? Put Down The Shotgun & Use A Rifle!
  One of the most frequently asked question I get about social media marketing is "Should we try and market to all social media sites or just focus on certain ones?" There are a couple ways to answer that question, and it really depends on a lot of factors. In…
• Keyword Research Steps & Tool Update
  Five Steps to Effective Keyword Research by Lisa Barone shares some of the basic steps to take when it comes to keyword research, which is the cornerstone of SEO. Complimentary to Lisa’s article is an updated tool by SEO Book named New Keyword List Cleaner Tool….
• Search Engines Do Not Have To Display All Ads Says Court
  Eric Goldberg summarizes a court decision in Langdon v. Google (PDF) showing a court deciding how search engines do not have to display all ads. Langdon took Google to court to force Google to display ads that "attacked people." Reportedly, Langdon is a complainer or griper and he wanted to…
• AdWords Editor 3.0 Available For Windows; Mac Version Coming In Weeks
  The Inside AdWords Blog announced that the AdWords Editor program has been updated and has extra features including: Add or edit site-targeted campaigns Add or edit negative sites for keyword- and site-targeted campaigns Edit another account while posting or checking your changes Pause or resume individual ads, keywords, and sites…
• Google Ink Sends Ask.com New Google Pen
  First Ask.com had some fun with Google earlier this month, joking about how their Google pen "flatlined" and ran out of ink during a crucial meeting. Now Google gets in on the joke in good spirit, sending Ask a new pen along with a letter discussing the Google Pen’s "redundant"…
• Microsoft To Buy Health Search Engine Medstory Inc.
  Microsoft to Buy Health Information Search Engine at the New York Times reports that Microsoft is buying the Medstory health search engine. Microsoft plans on building out a specialized search engine focused on delivering medical information to consumers, the story reports….

Search News Headlines From Elsewhere

Applications

• Vista’s Search May Supplant Google Desktop, SeekingAlpha
• CIOs want to see more of Google Apps, ZDNet
• Google Calendar adds availability visualization, Googling Google
• The Chronicles Of Gmail, Inside Google [Gmail engineers make funny product video, check it out]

Branding

• Yahoo! Holds Cannes Contest, adWeek
• Google Conducts Study of Advertising across Traditional Media, Reprise Media
• The Brand Terms Debate, Official Google CPG Blog

Business Issues

• Piper Pegs 2011 Web Ad Spending at Over $80 Billion, ClickZ
• Google to open R&D center in Singapore, AP
• Google’s Risky Business, Fool.com
• Cramer Picks Ask and Yahoo Over Google Short Term, Search Engine Watch Blog
• Google to Present at Upcoming Investor Events, Google Press Release
• January Search Market Share: Tough Start to the Year for Most, Compete Blog

Local Search

• Google Maps Mashups: Not just for coders!, Official Google Maps Blog
• Find Road & Map Errors On Google Maps? How To Report Them, Search Engine Roundtable

Paid Search & Contextual

• Now open for business in Canada, eh!, Microsoft adCenter
• Quigo Signs Forbes.com to AdSonar Network, ClickZ
• Advertising Placements by Industry and Top Sponsored Links, January 2006, ClickZ
• Adwatcher.com - Review, Graywolf
• AdWords Editor 3.0 now available for Windows, InsideAdWords Blog
• AdWords Optimization Tips: Part 2 - Assessing Your Website and Goals, Inside AdWords
• IKEA faces trademark trouble after Google ad campaign, Pandia
• Advertisers Speak On New AdWords Quality Score Algorithm, Search Engine Roundtable
• Google Tests Adsense Gadgets - YouTube Player Embedded in Adsense Ads, Digital Inspiration

Searching

• OCLC Launches Worldcat Registry, ResourceShelf
• 71 New Search Keywords In Google, Search Bistro
• Conflicting Overlap, Search Engine Showdown
• Shallow Comparison of Blog Search Engines, Google Operating System
• A Proprietary Web Graph: Is Google Paying You to Edit Their Search Results?, SEO Book

SEO

• SEO Niches and the Big Picture, ClickZ
• Keeping Ad Tracking and Dead URLs out of Yahoo! Search, Yahoo Search Blog
• Yahoo! Introduces YahooPete As YSM Rep; YahooSarah Now YPN Rep, Search Engine Roundtable
• 10 Guidelines on How to Ask for a Link, Stone Temple
• Linking to Partners is Not Selling Links, Marketing Pilgrim
• Should You Bring Search In-House?, SearchDay
• 5 Tips for Content Distribution Networks, Online Marketing Blog
• SEO Clinic : Submit Your Site for SEO Advice, Search Engine Journal

SEO Reputation

• How SEO Confronts Its PR Challenge In The Blogosphere, The Blog Herald
• What I’ve Learned About SEO, Publishing 2.0
• A Challenge To The Well-Intentioned SEO Industry, Publishing 2.0
• Dave Pasternack – Master Chef Extraordinaire, Greg Boser
• Only Hire SEOs Who Rank?, Marketing Pilgrim

Shopping Search

• Pronto to Take Over Ask Shopping Soon?, ComparisonEngines.com

Social Media

• It’s Official: Cymfony Acquired By TNS Media Intelligence, PaidContent.org
• Digg Lets Banned Domains Back In, Pronet Advertising
• Interview with Muhammad Saleem, Social Media Professional, Tropical SEO
• How to Read Blogs on Your Mobile Phone, Google Operating System
• Fastest Growing News & Media Websites: Digg.com & Print - News & Media Post 1 of 3, Hitwise

Video & Image Search

• NBA Signs Another Video Deal With Google; This Time, YouTube and AdSense Are The Venues, PaidContent.org
• Organizing Images: A Look at the “Media Browser” from the Microsoft Next Research Team, ResourceShelf
• Thoughts: Why Digg Didn’t Add a ‘Pictures’ Section, Pronet Advertising
• Chart: The YouTube Filtering Decision Process, Google Watch [it's funny, read the chart]

Other Stuff

• Yahoo! is Clearly Confused About My Personal Relationships, SEOmoz
• See Your Blog Visitors on a Google Map, Micro Persuasion
• 11 Networking Tips for Search Marketers, Search Engine Journal
• Google Rebang?, Google Blogoscoped
• Podcast: Microsoft Gets Health Search; Ethics Of Name Bombing; Search Engines Can’t Be Forced To Carry Ads & More!, Daily SearchCast
• The story of the Google tattoo, Valleywag