SearchCap: The Day In Search, Feb. 5, 2007

Feb 5, 2007 at 6:12pm ET by Danny Sullivan

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

Google Releases New Link Reporting Tools
For years, Google’s link: command (and see here) has deliberately failed to show all the links to a website. This came out of Google’s fear that site owners simply wanted the data to try and manipulate rankings — which was pretty true. Instead, they only provided a sampling of…
ClickZ/JupiterResearch Wants Your Input
ClickZ and JupiterResearch are doing their semi-annual Search Marketing executive survey, and want your participation. This survey will capture what strategies search marketers are pursuing, what features and tools are most important to them and where marketers are spending their search dollars. It’s a short, 25-question survey, and your responses…
Local Search Best Practices
Kevin Newcomb at Search Engine Watch points to Michael Gray’s blog, where Gray has just begun a kind of all-star line-up of interviews on "local search tips, tricks and secrets" with some industry leading practitioners. These are in-depth discussions and most will be worth taking a look at….
Searching For Super Bowl XLI
The Super Bowl is known by advertisers as one of the biggest marketing events of the year, but do search ads play a part of that? Reprise Media released this years Super Bowl Search Marketing Scorecard that explains that although there were improvements from last year, this year was still…
A Widgets Supersite
Fond of Yahoo Widgets or Google Gadgets? A new site called Widgipedia.com lets you search and browse for web and desktop-based mini-applications across a number of different platforms. Widgets can be found in the Widgipedia gallery by browsing, identifying items in the “tag cloud,

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

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