SearchCap: The Day In Search, February 10, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability
    The Yahoo Search Blog announced that Yahoo oneSearch shortcut has been improved and expanded. A new auto-locate feature will detect your location on some mobile devicesEnhanced Search Assist that incorporates the user’s recent search history was added andExpanded availability on Windows Mobile client including the latest latest Nokia and BlackBerry This service also has voice search features. To give it a try on your mobile device, go to http://m.yahoo.com/voice.
  • Google Launches AdSense For Mobile Search
    Google has announced a new AdSense mobile product named AdSense for mobile search. AdSense for mobile search gives carriers and mobile publishers a quick way to simply embed a Google search box on their mobile sites. This is a lot like AdSense for Search, but the mobile version. Currently, this is a private beta so you need to fill out a form and be accepted into the beta to give it a try. Plus, this is fully hosted by Google and runs of their servers.
  • Tuning Up Your Landing Pages In An Economic Downturn
    By now you have read half a dozen articles on how to recession-proof your PPC campaigns. You’ve added negative keywords, revisited your ad text, and increased budgets to capitalize in areas others have pulled out. You’ve gone back to building out long-tail keyword lists to seize some outlying traffic and perhaps you have even pushed content in an attempt to capture cheaper traffic. You’ve done it all, and for some of you…it simply hasn’t been enough. Now what? At a time where the value of visitors is so crucial, I suggest focusing on the place where you are most …
  • Google Wants to Save You Money on Electricity
    As part of its efforts toward the creation of a so-called “smart grid,” Google is testing out software that will help people better manage their home electricity use and reduce energy loss and inefficiency. This software would need to be tied in to new hardware devices dubbed “smart meters.” The idea, represented in the graphic above, is that people would use the software to discover the energy inefficiencies or potential savings in their homes and would save power and money accordingly. Google says that this could result in savings of …
  • Yahoo Tries To Be Google With Holiday Search Ad Bar For Valentine’s Day
    The Yahoo Search Blog announced that if you conduct a search at Yahoo on valentine’s day or other related search terms, you will see a horizontal search bar with hearts for the special day. This is something Google has done for the past few years, when it comes to the holiday season, just see our 2006, 2007 and 2008 coverage on that news, plus Google did it back in 2005, but not for Valentine’s Day. Here is a picture of what it looks like in Yahoo:…
  • SMX West 2009 Day One Coverage
    SMX West is wrapping up the last of the sessions for day one right this minute. Here is some of the live blogging and coverage of the conference. Overall, there is a lot of excitement in this conference. Danny Sullivan Delivers SMX West Keynote, WebProNews Integrating Search & Offline Marketing Campaigns, BruceClay.com Keynote: Danny Sullivan, outspokenmedia.com Live Coverage of Diagnosing Web Site Architecture Issues at SMX West, Search Engine Roundtable Live Coverage of Expert Technical Review of Your Website at SMX West, Search Engine Roundtable Live Coverage of Keynote with Danny Sullivan at SMX West, Search Engine Roundtable…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

Other Items

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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