SearchCap: The Day In Search, February 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing Ads Updates Pro Accreditation Training; Exam Is Now Free Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. Among the changes, Bing transitioned the training segments from video based to text based content. Users can now view the training on the Bing Ads website or print out the training materials, a frequent customer [...]
  • How 5 Years Of Doing The Right Things Can Be Undone In 9 Months Of Doing Nothing We’ve all seen those one-and-done link building campaigns. Maybe even some of us have had clients push for them. They never work. It’s like Matthew McConaughey’s abs. Do you really believe that he only goes to the gym for a two-month stint to maintain those perfect pectorals? Doubtful. Why do people think that SEO, and [...]
  • How Search & Social Will Hit The Fast Forward Button In 2013 The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media. Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while [...]
  • Is Your Local Pricing Strategy Blocking Search Engine Spiders? eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and [...]
  • Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called “The State of Mobile Search Advertising in the World,” the 2012 data are drawn from search campaigns conducted in 13 geographies including the US, UK, China, Europe and Australia. Some of the findings, [...]
  • Your Top 5 Questions About The New gTLD Domain Extensions, Answered Do you know what new gTLDs are? That’s the question I posed to a room filled with marketers and SEO experts at a recent SMX event. Only three of around 40 people in the room raised their hands. Although the Internet Corporation for Assigned Names and Numbers (ICANN) has been talking about new gTLDs for [...]
  • Live @ SMX West: Supercharging Reach & Engagement On Facebook & Twitter You’ve likely acquired a respectable number of fans on Facebook and followers on Twitter, and that’s good news – but how do you scale your efforts, taking your social marketing campaigns to the next level without throwing excessive time and resources into the effort, and possibly alienating your current loyal following? Our panel of experts [...]
  • Bill Gates On Google: “Bing Is The Better Product” It’s been more than four years since Bill Gates worked full-time at Microsoft, but he’s still promoting Bing, the company’s 3+-year-old search engine. Gates, who’s still serving as Microsoft’s non-executive chairman but is focused full-time today on the Bill & Melinda Gates Foundation, promoted Bing during an “Ask Me Anything” conversation today on Reddit. It [...]
  • Financial Analyst Affirms Google’s $1 Billion In “Default Search” Payments To Apple Last year the FTC asked Apple to disclose the terms of Google’s “default” search presence on iOS. This was part of the US government’s broader antitrust investigation of Google, which is now over. To my knowledge, none of that information made it out into the public eye. However, at approximately the same time, an analyst [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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