SearchCap: The Day In Search, February 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 percent level that it was at in November — all according to the latest comScore search engine rankings for January 2013. Google’s market share rose from 66.7 percent in December to 67 percent in January. Bing’s market [...]
  • Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse Google Flu Trends has been a critical tool for many trying to gauge the severity of influenza since its launch in 2008. Each year, Google Flu Trends attempts to show flu prevalence based off of flu-related Google search queries. Flu Trends has been quite accurate throughout its history … until this year. reports that Google Flu Trends [...]
  • Search Funnel Data Now More Actionable In AdWords Google just announced that data from search funnels will now be incorporated in the campaigns, ad groups, keywords, and ads tabs where it will be easier to act on. This is a welcome change for all advertisers; advanced advertisers will find it easier to incorporate the additional conversion metrics into their strategies and newer advertisers may [...]
  • How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom? Does the query [internet security] reflect the needs of a consumer fed up with viruses or a CIO looking for a [...]
  • The Rise Of Programmatic Branding In RTB Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers. This is largely because RTB has worked very well for performance advertisers. The ability to buy impressions one at a time (and more recently, [...]
  • A “Cool” Google Rich Snippet For Snow Conditions Patrick Altoft posted on Twitter about a new Google rich snippet designed for snow conditions. He searched for [geilo snow report] in Google and up came a rich snippet showing the snow conditions on that mountain. Here is a picture: As you can see, this rich snippet is pulled from the data on It [...]
  • Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union Last night, President Obama gave his State of the Union address. During his address, Google was plotting how his speech impacted the types of search queries done on Google last night. Google was sharing statistics and charts throughout the night on their Google Politics Google+ page. Here are some of the interesting trends we saw [...]
  • Foursquare Improves Android App, Makes Search More Prominent Foursquare has introduced a new version of its Android app. As the company says in its blog post there are three primary changes: More prominent “Explore” search box at the top of the screen. A map at the top of the screen displays your network’s most recent check-ins (which opens a larger map). A left [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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