SearchCap: The Day In Search, February 14, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Vertical Search Provider Healthline Beefs Up Content, Features
    Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to…
  • Microsoft Executive Shuffle Goes “Live”
    The anticipated Microsoft reorganization is now happening. We wrote about it previously with respect to the ouster of Steve Berkowitz. Some are speculating that these changes anticipate a future integration of Yahoo into the company. But Mary Jo Foley says they were in motion well before the announced bid….
  • 7 Things I Love About Small Business SEO
    It’s Valentine’s Day, and what better day to give a big smooch to small businesses? Having worked exclusively with small businesses for the first nine years of my online marketing career, and with several small business owners in my family, I have a lot of appreciation for the hard…
  • Hitwise Illustrates How A Google Slap Can Hurt Hard
    What happens if your site gets ‘blacklisted’ by Google? from Hitwise illustrates how dramatic a Google penalty can be to a company’s success. Hitwise collected search data and upstream traffic for searches for ‘car insurance.’ The search term saw a 31% increase in share of searches by the week ending…
  • Google Logo & Others Say Happy Valentine’s Day
    Happy Valentine’s Day everyone! Google and other search engines and search blogs have special logos and themes up for the day. Here are logos from Google, Yahoo, Ask, DogPile and others in the search industry:…
  • Wanted: Topics For Networking Lunch Tables At SMX West
    Last week, I mentioned the ways we’re helping people networking online ahead of our big SMX West conference later this month in Silicon Valley (Feb. 26-28), as well as the parties including the "Google Groove" on the last night. But we will also have special lunchtime tables set aside where…
  • Citysearch And AOL Announce Reciprocal Content And Ad Distribution Deal
    Citysearch has announced a deal with AOL that provides Citysearch reviews and content (e.g., video) and place local Citysearch advertisers on AOL local properties. The two firms will share revenue from clicks or leads generated from AOL distribution….
  • The Inconvienent Truth About Social Media Marketing
    Social media is hot. Everyone wants to be on Digg’s home page. Link baiting, especially using things like numbered lists, imperative rules or controversial hooks is the SEM strategy du jour. There’s just one — major — problem with spending so much time and effort on capturing the eyeballs…
  • Meet The Moguls At Tube Mogul
    One of the “feel good” stories of the past year is Tube Mogul, the little start up that has come to support over 15,000 video creators as the video distribution and metrics tool of choice Tube Mogul began when a couple of UC Berkeley Business School students (John Hughes…
  • Pew: Americans Increasingly Shop Online But Still Fear Identity Theft
    For the readers of Search Engine Land it might come as a surprise that, while most US adults find online shopping “convenient,” they still don’t like sending personal or credit card information over the internet. Based on a consumer telephone survey, among 2,400 adults (9/07), The Pew Internet Project found…
  • Yang’s Letter: Dear YHOO Shareholders, Yahoo Will Be A “Must Buy” For Advertisers & Grow 15% Per Year
    Having earlier told Microsoft no, now Yahoo has explained to its shareholders why it declined to be purchased. The full letter can be found here. Below, some highlights….

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building


Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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