SearchCap: The Day In Search, February 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • 6 Advanced Strategies For Optimizing PLA Campaigns In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing Ads. When this enhanced shopping experience was first announced in May of 2012, online retailers reacted with both praise and criticism. However, since the transition, PLA campaigns have performed with a [...]
  • You’d Want To Have A Thorough Doctor, Why Not Your SEO? In the good old days, if you called your family doctor or GP after office hours, you’d get the nice homily… “Take 2 aspirin and call me in the morning!” That approach works well in general practice because most common ailments can be cured by rest and sleep alone. If only SEO problems can be [...]
  • The Google (George) Ferris Wheel Logo Featured on Google home pages worldwide today is an ultra special Google Doodle not just for Valentine’s Day but also for the 154th birthday of George W.G. Ferris Jr., the inventor of the Ferris Wheel. This year’s Google Valentine’s Day logo has tons of layers behind it. It is a Valentine’s Day logo, it is [...]
  • Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related Google’s Matt Cutts shared some new statistics in a recent video about the types of notifications Google sends out via Google Webmaster Tools. Google sends approximately “hundreds of thousands” of messages each month to webmasters. The categories of those messages break down as follows: 90% of those messages are black hat related 4% are notifications [...]
  • The Google Movie — “The Internship” — Debuts Its Trailer There is a new movie coming to theaters on June 7th named The Internship. It is a comedy movie about what it is like to work at Google as an intern played by Vince Vaughn and Owen Wilson. The movie is about two older men who know nothing about computers who recently lose their jobs. [...]
  • How Leveraging Data Quality In Google Shopping Can Increase Product Sales I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by relevance (Quality Score), along with other factors. This is an extremely profitable model for Google as the majority of its income is derived from advertising revenue. Since Google [...]
  • Google Now Adds Movies, College Sports, Homescreen Widget Yesterday Google issued an update of its search app for Android. Among the modest changes were expanded Google Now content and functionality. For those devices running Android 4.1 (Jelly Bean) or higher, which is now about 13.6 percent of handsets, Google Now now includes movie ratings from Rotten Tomatoes and movie passes from Fandango. (Apple’s [...]
  • Live @ SMX West: Big Data & Search Marketing In the early days of search marketing, it was relatively easy to get by using a few simple tools, a spreadsheet, and just casually surfing the Web to see what your competitors were up to. Not so today, in this new era of “big data.” Most search marketers instinctively know that more data equals more [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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