Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Gets Dedicated Button On New Windows (7) Phones
This morning in Barcelona, Microsoft CEO Steve Ballmer delivered a keynote address at the GSM Mobile World Congress trade show. I’m not there (regrettably) but I watched most of the keynote live online. Nobody’s really used the new Windows Mobile 7 OS yet though it appears to be a significant upgrade from the disappointing 6.5. The [...]
- Practical Long Tail Strategies For Enterprise-Class Paid Search Campaigns
The “long tail” is a source of much debate within the paid search marketing community. The concept, popularized by Wired’s editor-in-chief Chris Anderson, is used to describe the large number of keywords available for purchase that individually deliver little traffic, but in aggregate have the potential to be an important source of clicks and [...]
- Maximizing ROI: The Wrong Game
How could something that sounds so right, be so wrong? This post explores the sometimes dangerous implications of the phrase “ROI maximization” and advocates an alternative approach.
- 2010: The Year Of Small Business Resurgence & (Finally!) Mobile Advertising
No one needs a new survey, study or pundit to tell them how important mobile devices have become to consumers. Just look down the street where everyone from teens to corner-office suits appears sidetracked by communication on the go—texting, talking, thumbs jumping across tiny keyboards in a hurried attempt to reply-all. This is the audience of [...]
- Google’s Doodle For Both The Olympics & Valentine’s Day
If you visit Google today, you will see Google has a 3rd (actually, 4th) Olympics logo up today. But if you look closely, you may notice the logo has a heart designed into it. If you look even closer, you may notice that Google’s alternative text tag for the image says, “Happy Valentine’s [...]
- Google Apologizes, Continues To Tweak Buzz
You may not like Buzz, or may not like how it was launched (you’re not alone), but you have to give Google credit for listening and continuing to change Buzz in response to user feedback and criticisms. Google has just announced three tweaks to Buzz and, at the same time, offered an apology for what it [...]
Search News From Around The Web:
Applications & Portal Features
- DMOZ 2.0 Launching March 30th 2010 – A Revamped Open Directory Project?, webranking.com
- Free Access, Frick Art Reference Library Launches Two New Online Databases to Stimulate Research, ResourceShelf
- Google News Tests Trending Topics, TechCrunch
Business Issues
- MySpace Stream Architect Monica Keller Jumps To Facebook, TechCrunch
- Carl Icahn selling off Yahoo shares, CNET News
- Just How Popular Was Google’s Super Bowl Ad, Anyway?, Ad Age
Local, Maps & Mobile
- Is Bing Maps quickly getting cooler than Google Maps?, blog.seattlepi.com
- New Windows Phone operating system coming Monday, blog.seattlepi.com
- Cool and Useful! Full Screen Weather Maps from Weather Underground, ResourceShelf
- Get Your Google Maps Replacement Decals, Search Engine Roundtable
- Vienna goes 3D, Google Earth Blog
Link Building
- A Living Link Building Journal, Search Engine Roundtable
- Buying Text Links – Pre-Published vs. Post-Published, seoroi.com
- Running Giveaway Competitions for Links and SEO, SEOmoz
Paid Search & Contextual
- Google AdSense Video Ads, Video Ad Overlays, Search Engine Roundtable
- Maximizing ROI: The Wrong Game, Rimm Kaufman
Searching
- Explain This: One-Word Searches Up 17% in 2009, Small Business SEM
- Bing to Fix SafeSearch Bug With Text Results, Search Engine Roundtable
- ChaCha Turns To Facebook To Socialize Questions And Answers; Rolls Out API, TechCrunch
SEM Industry
- President’s Day Gets Overshadowed By Olympics: No Google Logo, Search Engine Roundtable
SEO & SEM
- 3 things to consider when choosing keywords for your SEO campaign, Vertical Leap Blog
- How Scribe SEO Can Help You SEO Your Blog Posts, Michael Gray
Social Media
- Obama Is Hiring a Twitterer, Wall Street Journal
- Google and Yahoo are indexing Google Buzz, Anzman
- Social Media Needs Accountability | Brand Elevation Through Social Media and Social Business, Altitude Branding
Video, Music & Image Search
- YouTube & the Online Video Revolution, YouTube Blog
- New from The Internet Archive: Live Music Archive Widget Box, ResourceShelf
- The Google Image Search China Homepage, and More, Google Blogoscoped
Web Analytics
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