SearchCap: The Day In Search, February 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The State Of Online Marketing In Russia
- Check In To Foursquare’s Keynote At SMX West!
Search Engine Land’s SMX West search marketing conference in San Jose March 8-10 has Foursquare kicking off the first of a series of keynotes at our event. Chris Sherman and I will be talking with Foursquare’s director of business development Tristan Walker (pictured to the right), about how the service has been growing and reshaping [...]
- After Places & Deals, What Is Next For Facebook?
One of the disadvantages of being a digital marketer outside of the US, as I’ve said before, is that so many great new innovations take months to be launched in other countries. A case in point is Facebook Places, which, despite the fact that Facebook’s EMEA HQ is based in Dublin, has only just been [...]
- Are You Ready For The Indian Internet Explosion?
I just returned from a few weeks in the major cities of India doing seminars, meeting with various emerging technology companies and my development team for some yet to be disclosed tools. I was constantly amazed with how fast the Internet, online business and broadband connectivity is growing. I have been to India a number [...]
- It’s Time To Optimize Your Links For Mobile
In case you haven’t noticed, some sites look fairly horrific on mobile devices. Everything is all jumbled up and that link you really want to click is almost impossible to get to. If you’re the link builder who begged and begged (and maybe even paid) to get that link, you’ve now lost a potential mobile [...]
- If Google Is The New Microsoft, Facebook Is The New Google
One can guess that Egypt’s Hosni Mubarak probably doesn’t “Like” Facebook anymore, the website that now topples governments. (I apologize but I couldn’t resist.) Back in the US the Facebook enemies or, more precisely, “frenemies list” is also growing says a piece in the the Wall Street Journal. The article discusses Facebook’s broad ambitions and [...]
- Blekko Partners With Stack Overflow To Improve Search Results
Blekko and Stack Overflow have announced a partnership that aims to use the latter’s community of programmers to improve programming- and tech-related searches on Blekko. The agreement calls for Stack Overflow’s community of programmers to “help improve and maintain programming-related slashtags,” while Stack’s CTO, Jeff Atwood, will be the editor of those slashtags. Stack Overflow’s [...]
- SearchReviews: A Search Engine For 40 Million Reviews (And Counting)
SearchReviews has just launched a search engine with more than 40 million reviews in its system, and plans to hit 100 million reviews by the end of 2011. Those 40 million reviews cover about four million products and come from more than a thousand sites such as TripAdvisor, Amazon, Zappos and others. Those are impressive [...]
- Twitter As Utility, Like Running Water? That’s Goal, Says CEO
One should be able to access Twitter anywhere, on any platform, and the interface should be instantly usable. So said Twitter CEO Dick Costolo in outlining the company’s vision for its future at the Mobile World Conference in Barcelona, going as far as to compare the service to running water. “It needs to be water. [...]
- Beat the Rising Cost of Paid Search – SMN Webcast, Thursday 1 PM EST
This Thursday, Feb. 17 at 1PM EST, Search Marketing Now hosts a free webcast featuring David Szetela and Rob Cooley, “Beat the Rising Cost of Paid Search: Tips and Tactics“. They’ll discuss ways to make your paid search campaign more efficient by better understanding what to measure, how to best create optimize and test your [...]
Search News From Around The Web:
- Internet real-estate firm Trulia looking at IPO, MarketWatch
- AOL CEO Tim Armstrong buys $10 million in company stock, Los Angeles Times
- Google CEO ‘Very Proud’ of Ghonim, Wall Street Journal
Local, Maps & Mobile
- Don’t Break The Cardinal Rule Of LinkBait, The Link Spiel
- How to Get Backlinks Through Articles and Guest Blogging, Search Engine People
- LinkedIn Changed Your Profile Links To 302 Redirects, Seer Interactive SEO Blog
- Making sense of science: introducing the Google Science Communication Fellows, Official Google Blog
- Search trends: a clue to 2011 Oscar winners?, Official Google Blog
SEO & SEM
- 33 Ways to Measure Your Online Competition, SEO.com
- Are you keeping up with paid search trademark policies?, Search Engine Guide
- Dig a Little Deeper in your Keyword Research to Really Learn What Your Prospects Are Looking For, Search Engine Guide
- Google News Delisting Sites & Saying They Can’t Explain Why, Search Engine Roundtable
- Google Product Search (For a Fee), analytics-ninja.com
- Google testing phone numbers & H1 tags in rich snippets, BlogStorm
- How to Tell a Boost Ad from an Adwords Ad with Location Extensions, Mike Blumenthal
- How To Tell If Your SEO Will Get You Banned, outspokenmedia.com
- Is Long Tail SEO Really SEO?, Search Engine Journal
- The Next Generation of Ranking Signals, SEOmoz
- Yahoo Decides to Friend Facebook, Wall Street Journal
- Facebook boss Mark Zuckerberg answers mobile rumours, BBC News
- Facebook Officials Keep Quiet on Its Role in Revolts, New York Times
Video, Music & Image Search
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Somewhere at MountainView … – … two GoogleGuys talk about way too much low-quality farmer garbage in search results. Fortunately for us mere mortals, a SEOBook spy eavesdropped their conversation. Enjoy his coverage about the birth of a Chrome extension gathering data on which particular sites techno dudes and valley geeks like and dislike.
- Is Long Tail SEO Really SEO? – A rational and thought provoking disagreement to "Longtail Traffic Isn't SEO" – I’ve had many discussions with others in the SEO arena over the years regarding the value of long tail SEO. But until this weekend I’ve never had anyone in our industry tell me that long tail is NOT SEO. So when I read that, I had a big WTF moment. The ensuing discussion essentially got nowhere as far as anyone changing their minds. For me, it’s because I believe there are various forms of long tail, but it’s all SEO nonetheless…
- Product Out-of-Stock Checklist – Ever wonder what to do with an "Out-of-Stock" product on an ecommerce site? If you own, manage or market one, then this post should help. >>> Both your business and your customer suffer when products are out of stock. How can you minimize the damage?
(Some images used under license from Shutterstock.com.)
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