SearchCap: The Day In Search, February 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile

    Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.” One more time: 62 percent of all US-based national chain restaurant queries were coming from [...]

  • Bringing Order To Sequence In Search Retargeting

    Last month, we started looking at the types of keywords that make search retargeting campaigns work. This week, we’re going to dive in even deeper by exploring the importance of sequence in searches and how to leverage that sequence to further improve campaign performance. The order of the words your company enters into the search [...]

  • Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

    Landing pages have evolved a lot over the past five years. Back in 2007, landing pages were almost cliché — what I would call Landing Pages 1.0. Take this example from Google — yes, Google — with the prototypical structure: a headline, a short description or some bullets, a small image (“hero shot”), and a [...]

  • The Future Of B2B Search: Start Preparing For Social SEO Now

    Just when you thought your strategy was defined in SEO, the time has come for us to once again get ready for significant change in how we approach SEO as search marketers. With the recent announcements from Google, the future of search is indeed social in nature. The weighting of social signals, particularly those from [...]

  • Two Google+ SEO Guides You Should Read

    The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results. It’s still early days for Google+ and the potential search/SEO benefits [...]

  • DuckDuckGo Has Its First Million-Search Day

    The growth chart continues to trend in the right direction for DuckDuckGo. It was just about three weeks ago that we wrote about the search engine setting its own record with 731,000 searches in a single day. To go from that to more than a million in a few weeks is impressive. Via a tweet [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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