SearchCap: The Day In Search, February 17, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Congratulates Watson On Twitter; IBM Says Thanks

    Among those watching IBM’s Watson win Jeopardy last night were folks at Google, which just tweeted congrats over to IBM. In response, IBM has said thanks. Ah, sweet. The Google tweet: The IBM response: For more about the Jeopardy match involving Watson, see our post from yesterday: Could Google Play Jeopardy Like IBM’s Watson?

  • Redesigned Bing Bar Toolbar More Like A “Dashboard”

    Bing is introducing a totally redesigned version of its toolbar, called the “Bing Bar.” Apparently it has been “rebuilt from the ground up,” says Microsoft’s Stefan Weitz. Indeed, it operates more like a kind of “dashboard” than a conventional toolbar with links to various sites. And yes, the Bing Rewards loyalty program is still in [...]

  • Exceptional Content, Invaluable Networking – Customize Your Experience at SMX West

    Search Marketing Expo – SMX West kicks off March 8 at the San Jose Convention Center in the heart of Silicon Valley. With more than 60 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll leave a more informed, effective and inspired internet marketer. SMX West offers flexible pass options [...]

  • Deconstructing Microsoft AdCenter’s Missed Opportunities

    I recently had an interesting conversation with Microsoft adCenter support which left me feeling sad about how Microsoft is missing out on opportunities to expand their market share in search advertising. Let me start by saying, I’m a fan of adCenter because it provides high quality traffic and a solid return on investment for many [...]

  • Listen Up, Small Businesses: Your Customers Are Telling You Something

    Last week’s inaugural Conversational Commerce Conference (C3) was dedicated to bringing together relevant groups and influencers to discuss the growing connection between marketing and customer service. Core to this discussion was the rapid adoption of social media and mobile Internet-enabled devices, and how these trends are being leveraged by businesses both large and small, to [...]

  • Presidential Hopeful Rick Santorum Stymied By Search Problem

    As former Pennsylvania Senator Rick Santorum sets his sights on the White House, he has a lot of awareness-raising to do, and he desperately needs some help with search, a Roll Call piece this week shows. Currently, when you search for Santorum, the first result is a blog apparently started by gay syndicated sex columnist [...]

  • Google’s Search Results Get More Social; Twitter As The New Facebook “Like”

    Your friends’ activity on Twitter, Flickr and elsewhere — but for now, not Facebook — will soon be a lot more visible in Google’s search results, including having an impact on how pages rank. Google has announced an expansion of its Google Social Search results that’s beginning to roll out today on Google.com. Here’s a [...]

  • Once Condemned Google Now Hailed By Publishers For “One Pass”

    Earlier this week Apple introduced its long-awaited in-app subscription service for publishers. As part of that arrangement Apple wants its standard 30 percent cut of iTunes/app revenue. However it threw a bone to publishers by allowing all revenue from subscriptions initiated outside the iTunes environment to be kept by publishers. Many publishers are now angry that [...]

  • Official: More Are Seeing Google’s New Navigation Bar

    A week ago, we reported on a new top navigation bar Google began testing. Now it’s official. Google tells Search Engine Land that the new navigation bar is being rolled out to everyone.Google told us: Last week we tested a new top navigation bar, which increases consistency across most of Google’s properties and is a [...]

  • Automated Rules For AdWords Released For All Accounts

    Set it and forget it AdWords? Um, no. But Google announced changes today to roll out its AdWords automated rules, in limited release since December, which it says will help make things just a little less manual. Maybe you could even take a day off. Automated rules let advertisers set up certain actions — pausing [...]

  • Could Google Play Jeopardy Like IBM’s Watson?

    Like many people, I was amazed to watch IBM’s Watson supercomputer playing Jeopardy this week against past human champions. But could Google have done the same thing? Let’s go behind the scenes of these two search masters to understand what they can — and can’t — do. Which Clue Should I Take? Watson has been [...]

  • After Google Warning, Forbes Comes Oh So Close To Cleaning Up Its Paid Links

    What do you do if Google warns you about a violation of its paid links policy and you can’t find any such links on your web site? If you’re a small webmaster you might go to Google’s Webmaster Help forums and ask for help. But if you’re part of the website team at a major [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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