SearchCap: The Day In Search, February 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engines More Trusted Than Social Media For News & Information [Study] When it comes to getting general news and information, consumers worldwide put as much trust in search engines as […]
Barry Schwartz on February 18, 2013 at 4:58 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Search Engines More Trusted Than Social Media For News & Information [Study]
When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media. But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to […] - Mobile App API As A Future Ranking Factor In Mobile Search Results
Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API. Websites and mobile apps use APIs predominantly to share content […] - Google Works To Prevent Illegal Download Sites From Having A Credit Source
The Telegraph reports Google is leading an effort to prevent illegal download sites from having a source of credit to be able to buy ads online. Google is in talks specifically with Visa, Mastercard and PayPal to prevent these types of companies from using credit cards or PayPal accounts. This would help prevent these types […] - 20+ Signals That Make Your Business Easier To Find In Local Search Engines
While we usually talk about how to rank well in Google, there are plenty of non-Google local search engines such as Yelp, YP.com, CityGrid, etc. that have a significant amount of highly-qualified consumer search traffic. Each of these sites has its own proprietary search algorithms. It may make sense to study the algorithms of the […] - How To Build Your Own Enterprise SEO Datastore
I hereby swear to not use the phrase “big data” again in this post. Enterprise SEO is all about the data. More accurately, it’s all about data storage. If you can look back over a year, pull out different metrics and see which ones correlate to success, you’re one step closer to repeating that success. […] - Should You Upgrade To AdWords Enhanced Campaigns?
Google made a huge splash last week when they announced Enhanced Campaigns. There have been both positive and negative reactions to the announcement. If you haven’t heard about the changes, here is the quick, bullet-point list: The ability to set mobile-specific bids will be removed (you can do bid adjustments at the campaign level) The […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- New Facebook Offers Unit Gives Power To The People With ‘Remind’ And ‘Share’ Ability
- EU Regulators “Plan To Take Action” Against Google Privacy Policy
- The Road To Understanding Viewable Ad Impressions
- Report: Google To Open Stand-Alone Retail Stores In Major Metros
- Facebook Says Employee Computers Were Hacked, No Evidence That User Data Was Compromised
- Report: Yahoo’s Mobile Ad Revenue $125 Million
Search News From Around The Web:
Applications & Portal Features
Business Issues
- The History Behind Facebook’s Graph Search, TechCrunch
- No Cute Android Pins, No Schmidt, No Slide: Google Tones Down Its Presence At MWC This Year, TechCrunch
Local Search & Maps
- A couple weeks ago, we held two hackathons for a small…, Google Developers – Google+
- Mobile Commerce On The Rise As Amazon AppStore Tops Nielsen’s List Of Fastest-Growing U.K. Android Apps, TechCrunch
- China Knocks Off U.S. to Become World’s Top Smart Device Market, blog.flurry.com
- How Google Retooled Android With Help From Your Brain, Wired
- Universal Business Listing Releases Expanded Verified Profile Service For Local Search, PRNewswire
Link Building
- Start getting great links for your website, VerticalLeap
- Submit URLs to Majesticseo, blog.majesticseo.com
- The Inevitable Demise of Link Building… or so They Say, pointblankseo.com
- Track Link Building Outreach like a Boss with Evernote, Search Engine People
Paid Search
- Google Wants Ideas For New AdSense Sizes & Formats, Search Engine Roundtable
Searching
- Teaching the Advanced Power Searching with Google MOOC, SearchReSearch
- Google Search Stories Video Creator Cancelled, Search Engine Roundtable
SEM Industry
- The Beal Deal with Lee Odden (@LeeOdden), Marketing Pilgrim
- Best Local Search Infographics, Charts, and Doodles, LocalVisibilitySystem.com
- Seattle SEO Startup Bootcamp: Starting Next Week!, Nine By Blue
SEO & SEM
- Let’s Get Personal: Google+ Opens Big Doors for Small Business, Renegade Search
- Old SEO Tools vs. New SEO Tools, Small Business SEM
- 4 Principles to Drive SEO Success, State of Search
- Baidu SEO: Optimising for a Chinese Target Audience, Search Engine Journal
- Google Recommends Not To Host Bad Sites On Your Domain Name, Search Engine Roundtable
- How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It), Copyblogger
- Meaningful SEO Metrics, SEOmoz
- SEO for Startups: 5 Rules to Apply Now, Search Engine Journal
- Simple & Effective Competitive Analysis For Your SEO Campaign, Search Engine People
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