Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options
Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues from other advertising products. (2) There is a new quick campaign budget overview widget to get [...]
- How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value
“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same. “It depends. On many [...]
- Can Bing & adCenter Bring More To The Table For Large Advertisers?
During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality. Today, I want to outline some of the most interesting conclusions I have from the meetings with the adCenter team [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- US Smartphone Share: Android Now 47 Percent, Apple 29 Percent, Others Down
- No, You Don’t Need To Fear The Google Privacy Changes: A Reality Check
- Why Facebook Advertising Needs To Be Comfortable Checking “In A Relationship With” Facebook Content
- Why Necessity Will Soon Make Facebook The World’s Largest Mobile Ad Network
- Facebook’s $5 Billion IPO, By The Numbers [CHARTS]
- Facebook Files To Go Public, The S-1 Is Live
Search News From Around The Web:
Applications & Portal Features
- Android and Security, Official Google Mobile Blog
- Introducing the New Yahoo! Calendar, ymailblog.com
Business Issues
- Consumer group objects to Google’s secret briefing, usatoday.com
- Silicon London is first choice of base for Google, Facebook and other tech giants, The Guardian
Local, Maps & Mobile
- A clearer view of the seafloor in Google Earth, Google LatLong
- Bing Super Imagery for Super Bowl 2012!, Bing Maps Blog
- Live Traffic Cameras Now On MapQuest, MapQuest Blog
Link Building
- Improved: your weekly backlink opportunities with more data, SEOprofiler Blog
- The 10 Golden Rules to Attracting Authority Links, SEOmoz
Paid Search & Contextual
- Google: Most Invalid Clicks On AdSense Are Self Clicking Or Encouraging Clicks, Search Engine Roundtable
Searching
- A Big Change Is Coming — Wolfram|Alpha to See Dramatic Functionality Enhancements, Wolfram|Alpha Blog
SEO & SEM
- Find New Keywords: Simplifying Keyword Research, SEOmoz
- 3 P’s of WordPress Site Structure for SEO – P#3: Performance, Search Engine People
- …Because Most SEOs Don’t Know What Strategy Means, Search Engine Journal
- Cheaper Clicks from AdWords Coming?, Practical eCommerce
- Crucial Steps for Building Authority, Vertical Measures
- February 2012 Google Webmaster Report: Panda, SPYW & Page Layout Algorithm, Search Engine Roundtable
- Follow-up: How Much Do “Top” Advertisers Matter to Google?, Rimm Kaufman
- How To Get Hired At A Top SEO Agency Part 4: What Not to Do in An Interview, Search Engine Journal
- SEO: Are You Relevant, or Are You Vital?, Small Business SEM
- The Ultimate SEO Timesaver: SEOmoz Linkscape API and Google Docs, Search Engine People
- Uncontrollable Factors Affecting SEO Success, Search Marketing Standard
- Why Page Titles Matter, BruceClay.com
Social Media
- 11 tips for a better Facebook ad campaign, SEOptimise
Related Topics: SearchCap
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