SearchCap: The Day In Search, February 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: No, Google Hasn’t Released Unannounced Penguin UpdatesThe last time Google has confirmed a refresh or update to the Penguin algorithm was back in October 2012 with the 3rd Penguin update. The […]
Barry Schwartz on February 20, 2013 at 5:00 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- No, Google Hasn’t Released Unannounced Penguin UpdatesThe last time Google has confirmed a refresh or update to the Penguin algorithm was back in October 2012 with the 3rd Penguin update. The last update was 4.5 months ago, whereas Google’s Panda algorithm is pushed out monthly. Confusion Over Penguin Refreshes In a recent Google Webmaster Hangout with Google’s John Mueller, one person […]
- Google Shopping Tops Amazon Product Ads: 32.7% More Cost EffectiveA new report from CPC Strategy looks at how Google Shopping fared against its rival, Amazon Product Ads, after making the switch to a commercial model in Q3 last year. The analysis finds its performance changed significantly compared to Amazon Product Ads, and further evidence that the move bolstered Google Shopping. Surge in Traffic & […]
- Why Do Big Data & Programmatic Marketing Actually Matter?Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around you? Every day, we send 145bn emails, 340m tweets and 2 million searches queries to Google. But, there is also the more invisible footprints you leave as you go about your day swiping your credit […]
- What B2B SEO’s Need To Know About Buyer PersonasWhile buyer personas (user personas) are an established concept in broader B2B marketing discussions, it has taken on new life in recent years. The shift organizations are making to a digital marketing strategy coupled with innovation in technology (should) allow Internet marketers the ability to deliver effective content marketing campaigns across segmented audiences or targeted […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Launches Promoted Products API, Letting Marketers Buy Via Third-Party Tools
- “Beyond Last Touch: Understanding Campaign Effectiveness” – Webcast next Tuesday, Feb. 26
- More “Modern” Yahoo Homepage Starts To Roll Out
- 4 Reasons I Love Designing Email
- Report: 59% Of Top Brands Are Active On Instagram & Those Photos Are Shared To Facebook 66% More Than Twitter
- Google Glass Expands “Explorer” Program Allowing Preorders
- Google Analytics Change History – More Context To Administrators
- Filter Content, Keywords & Media With New Column Filters From Tweetdeck
Search News From Around The Web:
Business Issues
- Anti-Piracy Groups Want Google to Lift DMCA Takedown Cap, TorrentFreak
- RIAA Still Can’t Figure Out How To Use Google’s DMCA Tools, Blames Google, TechDirt
Local Search & Maps
- Google Goes On Record About How To Move A Business In Google Maps, Search Engine Roundtable
- Google Now Upgrade: Home Screen & Partners With Zillow & Fandango, Search Engine Roundtable
- Nokia Maps video takes aim at Google Maps, intomobile.com
Link Building
- 3 Scalable Link Building Tactics That Won’t Leave a Footprint, Search Engine Journal
- Five Steps to Generate Search Engine Visibility, Authority and Quality Links via Public Relations, sempdx.org
- Reclaim Lost Link Juice by Capturing 404 URLs, Search Engine Journal
SEO & SEM
- 4 Ways to Use Filters to Focus Your Search Query Analysis, WordStream
- Google Refuses to Index Huge Streaming Movie Portal Homepage, torrentfreak.com
- Google’s Enhanced Grip On Advertisers – ROI Factor Blog, bluefountainmedia.com
- How to Invite a User to Manage Your Bing Ads Account, Bing Ads Blog
- Is A Google Panda Refresh Coming Today? Panda 25?, Search Engine Roundtable
- Make the most of Search Queries in Webmaster Tools, Official Google Webmaster Central Blog
- Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity, SEOmoz
- Search Funnels in AdWords Show Value for Every Click, Search Engine Watch
- Spend Intelligently with the Shared Budget Feature, PPC Associates Blog
Video, Music & Image Search
- Get your YouTube video captions professionally translated into 36 languages, Google Translate Blog
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About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.