SearchCap: The Day In Search, February 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • How Account Quality Score Can Guide AdWords Optimization Last month, I covered four ways to use AdWords Scripts to improve AdWords account management. I didn’t share any actual code for fear of geeking out too much, but people seemed interested enough in how to use Scripts to track historical Quality Score (QS), so this month, I’ll share step-by-step instructions and give you the [...]
  • AdWords Enhanced Campaigns: New Bidding Tools Announced Google AdWords has begun providing more specifics about the new bidding tools and mobile bid settings for enhanced campaigns. The AdWords interface for enhanced campaigns includes a new bid adjustment calculator designed to show you what the final bid adjustment will be when using multiple bid settings. Bid adjustments for mobile, day, time of day [...]
  • Bing Improves Search Auto Suggestions: Now Faster & Better Dan Marantz, Senior Program Manager Lead at Bing announced on the Bing Search Blog that they have made two improvements to the auto-suggestions. Bing’s auto-suggest is now faster and a lot more accurate, according to Bing. Bing said two “themes” are behind the change including navigational queries coming to the forefront of auto-suggest and search [...]
  • New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files Bing announced, on its Bing Webmaster Blog, a new feature that helps webmasters create two types of XML Sitemaps. Bing created a server-side application that works on both IIS and Apache servers that helps you create a comprehensive Sitemap and, also, a recently updated Sitemap. The binaries can be downloaded at the Microsoft download site. [...]
  • Live @ SMX West: Inside Google’s Game-Changing Knowledge Graph Google’s key, game-winning insight, the one that ultimately led to its dominance in Web search, was that links were really votes, that some votes deserved more influence than others, and that you could actually map the relationship between these links/votes by creating something called a “link graph,” which in turn, allowed Google to “see” the [...]

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Search News From Around The Web:

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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