SearchCap: The Day In Search, February 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Should Korean Search Engine Naver Worry About Local Competitors Or Google?

    For just about the last decade, Naver has been the dominant player in the south Korean search market holding a share of some 70%. However, this doesn’t mean that Naver is not worried about competition — including from global players such as Google. How many other industries do you know where the principal worry is [...]

  • How To Rank Nationally With Local Links

    When you think “Local SEO”, what generally comes to mind is the 7-pack, reviews, local dominated search results, distance from the centroid, and other miscellaneous terms that mean you can rank for “city keyword“. Because of this, the strategies between local and national SEO tend to segregate. Not as much as say, PPC and SEO, [...]

  • Little-Known Isohunt Case Attracts Google’s Interest

    Why does search giant Google care about Isohunt, a search engine that few have ever heard of? That’s the question raised in a Paid Content report. Turns out Google filed a friend-of-the-court brief in a civil case against Isohunt Web Technologies, a BitTorrent site, because it’s concerned the court will set a precedent it doesn’t [...]

  • How Niche Social Media Sites Are Shaping Online Communication

    Sure, everyone has heard of Facebook and Twitter, but what about Feed the Bull or Tweako? Yes, you can talk about sports on your old college roommate’s Facebook wall, but what about squaring off with strangers on a site like YardBarker? These types of niche social networking sites are what the social media industry has [...]

  • Russia: Egypt Uprising Fault Of Google

    Russia blames Google for stirring Egypt unrest: report from Reuters reports Russia’s Prime Minister Vladimir Putin’s deputy, Igor Sechin, as telling the Wall Street Journal: Look what they have done in Egypt, those highly-placed managers of Google, what manipulations of the energy of the people took place there. Of course it is a bit interesting [...]

  • Google On Designing Mobile Friendly Websites

    Pierre Far from Google wrote a blog post on how to design mobile friendly websites while considering Google’s webmaster guidelines and best practices. I’ve pulled out the key points from this post in bullet format: Google differentiates between traditional mobile phones and smartphones. Google has two bots: Googlebot and Googlebot-Mobile. Googlebot crawls desktop-browser type of [...]

  • SMX West San Jose in 2 Weeks; Register Now!

    Only two weeks until Search Marketing Expo – SMX West kicks off at the San Jose Convention Center, March 8-10. Here’s what’s in store: Exceptional content: Sixty sessions for search marketers of every skill level will be presented. Sessions will cover all of the search topics: paid search advertising (PPC), search engine optimization (SEO), local/mobile [...]

  • Facebook Organizes Its Search Results

    Reflecting the growing number of content types on its platform, Facebook has changed its search results display — the drop-down that appears as soon as users begin typing in the Facebook search box. The new display is organized into different content types, replacing the old version which showed results in a straight list format with [...]

  • Google Queries Reveal Potential “Underground” Anti-Semitism In France

    French newspaper Le Monde issued a report using search query data to argue that the French are pre-occupied with whether their leaders (and would-be leaders) are Jewish. According to AFP, data from Google’s search suggest/auto-complete function indicates that French people are routinely searching on politicians’ names followed by the world “juif,” which means “Jewish” in [...]

  • 9 Ways To Start A New Local Business Using Facebook, Twitter, Groupon And Google*

    Ever dream of being your own boss? If you’ve got a good idea and are willing to take the plunge into starting your own business, it’s now easier (and cheaper) than ever to get a local business started. Put Up Your Website (<$100/yr) You’ll probably want your own domain, so you’ll have to shell out [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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