SearchCap: The Day In Search, February 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Linked Pages: Better People Search Results

    Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in Bing for [barry schwartz] you will see the following search result at the top: Linked [...]

  • Want Quick Money? Improve Your Shopping Cart!

    Conversion testing is the holy grail of ROI on the Internet. Every day, more of our customers start picking up their phones, asking what new test we are planning for their website. Or may that be a result of sales people “incidentally” dropping Conversion Optimization and in doing so, providing the big eye-opener to customers? [...]

  • 7 Steps To Achieving Nirvana By Using A Media Plan

    Due to the agile and complex nature of paid search, managing a paid search program can often degenerate into a constant barrage of fire drills and ad hoc report requests. I have been there and it is not fun. I have also found that there is a way to dig out of this chaos and [...]

  • Google Recommending New Video Schema.org Markup

    Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a “joint effort.” Google says using the schema.org video markup is the “recommended way to describe videos on the web.” Google added that they still [...]

  • Google Wave Logo For 155th Birthday Of Heinrich Rudolf Hertz

    Today is the 155th birthday of Heinrich Rudolf Hertz, the German physicist who was able to prove the existence of electromagnetic waves. To celebrate his contributions to the world, Google has a special animated wave logo on their homepage. He built an antenna that was able to detect and measure electromagnetic waves and thus prove [...]

  • 5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business

    Google+ Pages have sparked a lot of discussion in B2B marketing circles. The ability to add multiple management functionality, site verification, and easy to integrate Google+ badges have leadership teams asking whether this truly is the next social media platform B2B marketers must focus upon. However, all of the recent hype and scrambling to start [...]

  • Geek Chic: Augmented Reality Google Glasses To Go On Sale This Year

    The mystery of Google’s stealth consumer product has apparently been conclusively solved. The NY Times is confirming earlier reports that Google is going to release “heads up display glasses” by the end of the year. The glasses — or literal Google Goggles in this case — will utilize a range of Google technologies and databases [...]

  • Google Offers Flight Search To Go

    Google has been improving its flight and hotel search results over the past few months, adding capabilities and polishing the overall experience. In accordance with that “iterative” approach Google announced today that flight search will now be available on mobile devices (browser only). To trigger the verticalized results, you need to specify that you want [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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