SearchCap: The Day In Search, February 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Has Google Ocean Uncovered Atlantis?

    Is that the lost city of Atlantis? Whatever it is, this grid-like pattern of lines on the floor of the Atlantic Ocean is getting a lot of buzz these days — and it’s all made possible by the recently launched Google Ocean. According to the Telegraph, a 38-year-old aeronautical engineer recently spotted the pattern off [...]

  • Has The iPhone Made Mobile SEO Obsolete?

    Recently there’s been a lot of ‘mobile web is dead’ talk due to several ‘full HTML web’ announcements at Mobile World Congress (MWC), and response to a pragmatic Sitepoint article aimed at casual webmasters with limited budgets, so I thought it would be a good time to address this question that people have been asking [...]

  • Offline Conversions: How To Get SEM Credit!

    Search marketers are pretty good at claiming credit for online sales, and they’re getting better at measuring phone sales as well. However, there’s a huge amount of activity in brick-and-mortar stores, in terms of walk-in sales in the offline world, which is not properly attributed to online search. How can we get some of the [...]

  • Will Obama Be The Downfall Of Google?

    Is Google going to face a monopoly investigation? from The Guardian asks if President Obama’s appointment of Christine Varney to be Assistant Attorney General for Antitrust at the United States Department of Justice, will ultimately lead to more antitrust problems for Google. Varney has been quoted as saying and believing that Google “has acquired a monopoly [...]

  • Why Is Google Now Requiring Ringtones Ads To Disclose Pricing

    A week ago, I reported at the Search Engine Roundtable that Google is now requiring advertisers of ringtones to disclose the price of those ringtones in the actual ad copy. Supposedly, this will become a new policy required by advertisers in the upcoming weeks. We do not yet have confirmation on Google about [...]

  • Will the “Deep Web” Slay Google?

    There are arguably two parallel tracks in the “what will succeed Google?” meme. An emerging one is “will the feds intervene to block Google?” The second is much older and involves the hypothetical “semantic web” or sometimes “deep web.” Essentially this asks, “who will do search better than Google?” (A third line of argument might [...]

  • Yahoo CEO Bartz to Reorg for More ‘Top-Down’ Authority

    It’s probably safe to say that Yahoo has lots of fans rooting for the company to succeed under the management of new CEO Carol Bartz. In my vicarious observation of Bartz I’ve come to appreciate her no-nonsense approach and sense of humor. And as could have been anticipated after her appointment, another Yahoo reorganization is coming. [...]

  • Registration Open for SMX Advanced

    Registration is now open for Search Marketing Expo – SMX Advanced, June 2-3 in Seattle. Now in its third year, SMX Advanced is the conference for experienced search marketers. Sessions are fast-paced, interactive, and don’t stop to cover the basics. Fluent in SEM? Come to Advanced and participate with others who speak your native language. [...]

  • Post-Click Marketing For Search Marketers

    Over the past year, the term “post-click marketing” has come up more frequently in search marketing discussions, especially in the context of improving conversion rates and overall search ROI. At SMX West earlier this month, Gordon Hotchkiss of Enquiro unequivocally declared that post-click marketing moves the needle for their clients more than any other aspect [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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