SearchCap: The Day In Search, February 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Is SEO Killing America?

    Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. Sigh. If you’ve been involved in search for any length of time, your first reaction may be, this again? Haven’t we done this before? Once or twice? Clay’s [...]

  • Google Images Related Searches Now More Visual

    Google announced the related search links at the top of the Google Images search results are now visually appealing. You can now mouse over the related search phrase and Google will hover open an image preview of what the first three images look like for that image search query. Here is an example of searching [...]

  • Yahoo Working On Search Across Devices

    After handing over its core search results to Bing in the summer of 2010, Yahoo promised that it would continue to try new things related to its search interface. One of those new ideas is a feature that would let Yahoo users begin a search on one device — a desktop computer, for example — [...]

  • A Google+ Primer For Retail Brands

    In the last several months, there have been hundreds of articles written about Google+, its influence on the search engine marketing industry, discussing how marketers should be protecting against it or preparing to utilize it in the future. Due to this influx of Google+ publicity, our team has received dozens of inquiries from clients asking [...]

  • Search Alliance Beginning adCenter Rollout In the UK, France & Ireland

    The Yahoo/Microsoft Search Alliance this week is beginning to transition Yahoo Search Marketing campaigns to AdCenter accounts in the UK, France and Ireland. The companies last month announced they’d begin testing adCenter ads on Yahoo in those countries. Organic results have been powered by Microsoft’s Bing for some time. Ramping of Yahoo traffic will begin [...]

  • Why Patience Is A Virtue With The Long Tail

    A recent article by fellow Search Engine Land contributor Matt Van Wagner on long-tail keyword management – as well as some recent experiences with several large-scale advertisers, inspired me to write this article on quantitative long-tail management. Too often, I have seen cases where marketers apply incorrect reactive rules on the long tail and kill it in [...]

  • Nine Best Practices For Optimized < title > Tags

    When I do an SEO audit on a webpage, one of the first things I check is the <title> tag. Why? Well, I have several reasons. In my book, the <title> tag possesses all of the following: It has the most SEO power of any tag on the page for establishing keyword relevance Its contents [...]

  • Bing Posts To Facebook Timeline If You Use New “Linked Pages”

    Yesterday, Bing rolled out a new “Linked Pages” feature that looks interesting. But using the feature gives Bing permission to post to Facebook on your behalf. That’s a lot of permission that seems necessary only as a way for Bing to pimp itself. It also means your friends might soon be posting Linked Pages to [...]

  • Last Chance! Search Engine Land’s SMX West Kicks Off Tuesday – Join Us in San Jose!

    Time is running out! Search Marketing Expo – SMX West begins next Tuesday at the San Jose Convention Center. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual



Social Media

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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