Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Is SEO Killing America?
Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. Sigh. If you’ve been involved in search for any length of time, your first reaction may be, this again? Haven’t we done this before? Once or twice? Clay’s [...]
- Google Images Related Searches Now More Visual
Google announced the related search links at the top of the Google Images search results are now visually appealing. You can now mouse over the related search phrase and Google will hover open an image preview of what the first three images look like for that image search query. Here is an example of searching [...]
- Yahoo Working On Search Across Devices
After handing over its core search results to Bing in the summer of 2010, Yahoo promised that it would continue to try new things related to its search interface. One of those new ideas is a feature that would let Yahoo users begin a search on one device — a desktop computer, for example — [...]
- A Google+ Primer For Retail Brands
In the last several months, there have been hundreds of articles written about Google+, its influence on the search engine marketing industry, discussing how marketers should be protecting against it or preparing to utilize it in the future. Due to this influx of Google+ publicity, our team has received dozens of inquiries from clients asking [...]
- Search Alliance Beginning adCenter Rollout In the UK, France & Ireland
The Yahoo/Microsoft Search Alliance this week is beginning to transition Yahoo Search Marketing campaigns to AdCenter accounts in the UK, France and Ireland. The companies last month announced they’d begin testing adCenter ads on Yahoo in those countries. Organic results have been powered by Microsoft’s Bing for some time. Ramping of Yahoo traffic will begin [...]
- Why Patience Is A Virtue With The Long Tail
A recent article by fellow Search Engine Land contributor Matt Van Wagner on long-tail keyword management – as well as some recent experiences with several large-scale advertisers, inspired me to write this article on quantitative long-tail management. Too often, I have seen cases where marketers apply incorrect reactive rules on the long tail and kill it in [...]
- Nine Best Practices For Optimized < title > Tags
When I do an SEO audit on a webpage, one of the first things I check is the <title> tag. Why? Well, I have several reasons. In my book, the <title> tag possesses all of the following: It has the most SEO power of any tag on the page for establishing keyword relevance Its contents [...]
- Bing Posts To Facebook Timeline If You Use New “Linked Pages”
Yesterday, Bing rolled out a new “Linked Pages” feature that looks interesting. But using the feature gives Bing permission to post to Facebook on your behalf. That’s a lot of permission that seems necessary only as a way for Bing to pimp itself. It also means your friends might soon be posting Linked Pages to [...]
- Last Chance! Search Engine Land’s SMX West Kicks Off Tuesday – Join Us in San Jose!
Time is running out! Search Marketing Expo – SMX West begins next Tuesday at the San Jose Convention Center. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Apple’s Tim Cook: Facebook Is Our Friend, We Could Do More Together
- Facebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013
- Bing & Facebook See Deeper Search Integration With “Linked Pages”
- White House Launches “Consumer Bill Of Rights” Effort, Companies Commit To “Do Not Track” Buttons
- 36 State Attorneys General Call For Privacy Meeting With Google
Search News From Around The Web:
Applications & Portal Features
- Tutmonda helplingvo por ĉiuj homoj, Google Translate Blog
Business Issues
- Sizing up Google vs Baidu in China, thenextweb.com
- Bing marketing GM moving over to YouTube, Seattle Times Newspaper
- Exclusive: Susan Molinari to head Google’s D.C. office, POLITICO.com
- Google Music not living up to expectations (exclusive), CNET News
- Google to Replace Motorola Mobility CEO, Bloomberg
- Microsoft Is Building a New Datacenter in Dublin, PC World
- Twitter Snags 2 Google Ad Execs, ClickZ
Local, Maps & Mobile
- Interview with Dan Austin, a Google Maps Spam Fighter, OptiLocal
- Millennial: Android Ad Impressions Grew 504 Percent in 2011; iOS Share Declined 7 Percent – TechCrunch, TechCrunch
- Optimizing Bing Maps Platform Sessions and Transactions Usage, Bing Maps Blog
- Underwater ‘Seaview’ lets you explore coral reef, New Scientist
Paid Search & Contextual
- Upcoming changes to the Ad Exchange RTB Protocol, Google Ads Developer Blog
Searching
- Downton Abbey Season 2 Drives Surge in Searches, Experian Hitwise
SEO & SEM
- Matt Cutts Videos Organized by SEO Genre, 190+ videos, SEOinhouse.com
- The Pros and Cons of Personalised Search, Daily SEO Tip
- 8 Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR, quicksprout.com
- Hail Mary Pass For Google Panda Victims, Search Engine Roundtable
- How to Get More Clicks in Google’s Evolving SERPs, Search Engine Watch
- Site Migration Done Properly Doesn’t Always Lead To Fast Google Rankings, Search Engine Roundtable
- The 2 User Metrics That Matter for SEO, SEOmoz
- The Panda Update, 1 Year Later: A Guide to What We Know, distilled
Social Media
- Your Circles, now in Google Voice, Google Voice Blog
Related Topics: Channel: Other | SearchCap
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