SearchCap: The Day In Search, February 24, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Class Action Lawsuit Filed Against Yelp Alleging “Extortion”

    It must be the season for litigation. Two class action law firms have filed suit in Los Angeles federal court claiming that Yelp has attempted to “extort” money from small businesses by offering to remove negative reviews in exchange for payment. The suit contends: Yelp runs an extortion scheme in which the company’s employees call businesses [...]

  • Italian Court Finds Google Execs Guilty Of Violating Privacy Code

    Three Google executives have been found guilty of criminal charges over a bullying video that appeared on the Google Video service. Google has responded with a blog post pledging to appeal the convictions and suggesting that they undermine “the very principles of freedom on which the Internet is built.” The video involved a youth with Down’s [...]

  • 5 Landing Page Tips To Boost Your Conversion Rate

    Given the consumerism mentality that is so pervasive in society today, people regularly throw good money after bad, chasing more of what they already have. But this behavior isn’t limited to consumers. Time and again, I see B2B marketers doing the very same thing. B2B marketers work hard to target the right keywords, create compelling [...]

  • A Practical Guide To Google’s Ad Extensions

    If sitelinks, product extensions and plus boxes are still sounding like Greek to you, read on for a primer on implementing Google Ad Extensions as a part of your paid search strategy. Testing these new extensions is a great exercise for any in-house search engine marketing manager. Sitelinks launched with wide availability in November of 2009 [...]

  • The 5 Rings Of Conversion Optimization

    Conversion optimization is bigger than your web site. From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Great conversion optimization must leverage the dynamics of each layer—and coordinate the interaction between them. The extended web solar [...]

  • Yahoo To Broadly Integrate Twitter Across Properties

    Earlier this evening Yahoo announced that it had deepened its relationship with Twitter and would be integrating Twitter’s feeds and content across its network: The partnership integrates Twitter’s real-time social experiences with Yahoo!’s global network of nearly 600M people. Together with the recently announced Facebook integration, this relationship is a key part of advancing Yahoo!’s social [...]

  • Is Redmond The Puppet Master In Google EU Anti-Trust Investigation?

    As both the Wall Street Journal and Telegraph UK are reporting, the EU has opened a formal investigation into Google’s competitive practices and potential abuse of its dominant market position in Europe. That investigation was triggered by several complaints from private companies, which we discussed in part before. One of those companies, the shopping engine Ciao, [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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