Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Class Action Lawsuit Filed Against Yelp Alleging “Extortion”
It must be the season for litigation. Two class action law firms have filed suit in Los Angeles federal court claiming that Yelp has attempted to “extort” money from small businesses by offering to remove negative reviews in exchange for payment. The suit contends: Yelp runs an extortion scheme in which the company’s employees call businesses [...]
- Italian Court Finds Google Execs Guilty Of Violating Privacy Code
Three Google executives have been found guilty of criminal charges over a bullying video that appeared on the Google Video service. Google has responded with a blog post pledging to appeal the convictions and suggesting that they undermine “the very principles of freedom on which the Internet is built.” The video involved a youth with Down’s [...]
- 5 Landing Page Tips To Boost Your Conversion Rate
Given the consumerism mentality that is so pervasive in society today, people regularly throw good money after bad, chasing more of what they already have. But this behavior isn’t limited to consumers. Time and again, I see B2B marketers doing the very same thing. B2B marketers work hard to target the right keywords, create compelling [...]
- A Practical Guide To Google’s Ad Extensions
If sitelinks, product extensions and plus boxes are still sounding like Greek to you, read on for a primer on implementing Google Ad Extensions as a part of your paid search strategy. Testing these new extensions is a great exercise for any in-house search engine marketing manager. Sitelinks launched with wide availability in November of 2009 [...]
- The 5 Rings Of Conversion Optimization
Conversion optimization is bigger than your web site. From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Great conversion optimization must leverage the dynamics of each layer—and coordinate the interaction between them. The extended web solar [...]
- Yahoo To Broadly Integrate Twitter Across Properties
Earlier this evening Yahoo announced that it had deepened its relationship with Twitter and would be integrating Twitter’s feeds and content across its network: The partnership integrates Twitter’s real-time social experiences with Yahoo!’s global network of nearly 600M people. Together with the recently announced Facebook integration, this relationship is a key part of advancing Yahoo!’s social [...]
- Is Redmond The Puppet Master In Google EU Anti-Trust Investigation?
As both the Wall Street Journal and Telegraph UK are reporting, the EU has opened a formal investigation into Google’s competitive practices and potential abuse of its dominant market position in Europe. That investigation was triggered by several complaints from private companies, which we discussed in part before. One of those companies, the shopping engine Ciao, [...]
Search News From Around The Web:
Business Issues
- Apple iPad Should Default To Bing Search Engine, MediaPost
- Google China advertises for new staff – Telegraph, Telegraph
- Google execs convicted in Italy for Down’s video, Reuters
- Google facts and figures (massive infographic), royal.pingdom.com
- Italy endangers the web, www.buzzmachine.com
- Yahoo hires Allman, PRWeek US
Link Building
- 3 Examples of Timely Link Bait To Spur Your Creativity, www.seosmarty.com
- Yodle’s Link Building Strategy, www.convertoffline.com
Local, Maps & Mobile
- Google snubs Chinese Android developers, The Register
- Mapping your data with Google Fusion Tables, Google LatLong
Other Items
Paid Search & Contextual
- Demystifying Mobile, Part III, www.yadvertisingblog.com
- Best Practices for Multilingual PPC, PPC Hero
- Detecting Significant Changes In Your Data, Rimm Kaufman
- Find Irrelevant Traffic Before It Finds You, PPC Hero
- Google Adds Two New Support Reps to AdWords Forums, Search Engine Roundtable
- Now Implementing Updated U.S. and Canada Pharmacy Policy, Inside AdWords
- Troubleshooting tips part IIb: Ad relevance and targeting continued, Inside AdSense
Searching
- When It Doesn’t Pay to Be Google’s Guinea Pig, Lifehacker.com
SEO & SEM
- Google Webmaster Tools Bug In Indexed URLs Report, Search Engine Roundtable
- How can I add more than 1,000,000 URLs to a Sitemap?, YouTube Blog
- If I use multiple versions of a phrase, would it be seen as keyword spam?, YouTube Blog
- SEO Chrome Extension – Comprehensive View of Page and Domain Data, SEOmoz
- Small Business SEO: Recommendations Don’t Implement Themselves!, HighRankings Forums
Social Media
- Google Buzz Boosts Sharing On Google Reader By 35 Percent, TechCrunch
- How Journalists Use Search & Social Media, Online Marketing Blog
- Only 50% Of Twitter Messages Are In English, Study Says, TechCrunch
- Why Buzz Beats Twitter, Facebook, and Friendfeed, Search Engine Journal
Video, Music & Image Search
- YouTube removes original "Rickroll" video due to terms of use violation, www.neowin.net
- YouTube: Rickroll Removal Was a Mistake, Mashable
Web Analytics
- Google Analytics for Facebook Fan Pages, www.webdigi.co.uk
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Are Google going all Bing?
- How to Leverage Traffic Besides Using Organic Search
- 14 Uber Cool Reasons to Attend SAScon UK Conference
- Spam vs Mahalo: Matt Cutts Explains the Difference
Related Topics: Channel: Other | SearchCap
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