SearchCap: The Day In Search, February 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Joins EU Anti-Trust Case Against Microsoft Browser

    Over the past couple of years Microsoft and Google have become increasingly intense (maybe even bitter) rivals. Most recently the two companies used Yahoo as something of a pawn their game. It may be somewhat unfair to all involved to characterize Yahoo as a “pawn.” But Microsoft tried to buy Yahoo primarily as a way [...]

  • Microsoft’s TechFest 2009 Is A Search Playground

    Hundreds of Microsoft researchers from around the world gathered at company headquarters in Redmond this week for TechFest 2009, a chance to share ideas and show off their latest creations. Although Microsoft emphasizes that there are no plans to bring any of this technology into Live Search, some of the interesting ideas were featured this [...]

  • Penn State Study: Search Ad Click Through Rate

    Penn State’s Jim Jansen announced a recent study they just finished that looked at the click through rate of search ads. They studied hundreds of thousands of users, as they interacted with DogPile, the popular meta search engine. The findings were somewhat surprising to Professor Jansen. He was surprised to see that the click [...]

  • Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?

    AllThingsD is one of several sources reporting that the EVP of Connected Life at Yahoo, Marco Boerries, will be leaving the company ahead of the anticipated management reorganization. AllThingsD’s Kara Swisher speculates that this may result in a “cut back” in mobile efforts at Yahoo: It’s unclear what the impact of Boerries’ departure on Yahoo’s Connected [...]

  • Google Toolbar 6 For IE Adds Search To Windows Task Bar

    Google announced the release of the Google Toolbar 6 for Internet Explorer. This toolbar, when installed, adds the Google Quick Search Box (QSB) to the task bar of Windows computers. This is by far the most visible difference with this version of the toolbar. Other changes include enhancing the search suggestions and [...]

  • B2B & Social Marketing: Discovering Its Hidden Value

    If you’re a B2B search marketer, chances are that measuring return on investment is key for you. Considering that, why would you ever want to go down the social marketing path where success is just as unclear as how to measure it? Moreover, social marketing is something predominately used by B2C companies for engagement purposes, [...]

  • Search Queries Are Getting Longer: Hitwise Report

    More than half of all search queries are at least three words long, and more than a third are four words or longer. That’s according to Hitwise data (PDF) released today:

    As the chart shows, 1- and 2-word queries are becoming less common, while 4-, 5-, and all the way up to 8+ word queries are [...]

Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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