SearchCap: The Day In Search, February 25, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Want To Speak @ SMX Advanced London? Here’s How

    We’re especially excited this year because we’ve changed the format of SMX London to be similar to our always sold-out SMX Advanced US show. We think the time is right to take things to the next level for the UK and European search marketing community. The agenda is live, and we’re now accepting submissions to speak [...]

  • Companies Ask Courts, Regulators To Restrain Google To Compensate For Own Competitive Failures

    In a kind of parallel but interesting variation on the complaints filed in Europe against Google, now being investigated by the European Commission in a preliminary anti-trust inquiry, one of the European complainants Foundem has filed a brief with the US FCC concerning net neutrality. The complaints in Europe, broadly speaking, argue that Google has [...]

  • Yahoo Answers Gets A New Look

    Yahoo has announced a fairly substantial overhaul of how Yahoo Answers looks and works — and as a semi-regular user of the site, I’d say these changes are very welcome. The primary functional changes involve a new set of navigation tabs and a new way of browsing the categories on Yahoo Answers. [...]

  • Losing Google? Chinese Scientists Say It’s Like Going Blind, Life Without Electricity

    Chinese scientists say their research will be dramatically compromised if Google shuts down its search engine in China. One scientist says it would be like going blind: “If I lose Google, it will [be] just like a man without his eyes.” Another says it “would be like life without electricity.” Those quotes and several statistics showing [...]

  • Opera Says Google Dominating Search On Mobile Web

    Opera, the leading independent mobile browser, has been putting out great data on mobile Internet usage for quite some time. Google always ranks as one of the top sites globally. However this month’s “State of the Mobile Web” report is the first time that the company has released search market share data. It shows Google with [...]

  • Local Search Complexity = SMB Frustration

    In my role as president at, I sometimes receive emails from users asking why one local search engine or another is displaying an old location for their business, or why the search engines still aren’t showing their new website address, or why the phone number listed for their retail location is actually the one [...]

  • Last Call – SMX West in Silicon Valley Starts Next Tuesday

    It’s time. Search Marketing Expo – SMX West begins next Tuesday March 2nd at the Santa Clara Convention Center. Register now to reserve your place. Your investment in coming to SMX West will pay off many times. You’ll be satisfied; we guarantee it. Check out the agenda. Conference chairs Danny Sullivan and Chris Sherman, and the all-star [...]

  • Google Caffeine May Be Months Away & You Can’t See It

    While some webmasters anxiously wait for Google to roll out its Google Caffeine search infrastructure any day now, Google says it may not happen for “months.” What’s more, the IP address of the one data center where Caffeine was said to be available may have changed, and Google is no longer saying where users can [...]

  • The Advertiser Interview: How To Surface Key Goals

    Last week’s lesson drove home that the most important defining factor of a new PPC account is to understand the goals of the advertiser. Whether it’s sales, leads, downloads, page views, quality traffic to the website or a combination of objectives, a clear understanding of all important goals will help drive key decisions throughout [...]

  • Extending The Lifecycle Of Super Bowl Ads Through Online Video

    At up to $3 million to air a 30 second spot, marketers must ensure they get the full benefit from their Super Bowl ads, even—and especially—after the game is over. According to CBS, Super Bowl XLIV was the most-watched program in television history with 106.5 million viewers. For advertisers to get the most efficiency out [...]

  • Google Advertises Chrome … On Bing!

    It’s not unusual for other search engines like Yahoo, Bing or Ask to advertise on Google. But I’ve never seen Google run an ad on another search engine until now. I did a search this evening on Bing for Google Chrome. To my surprise, there was an ad right at the top of the page advertising [...]

  • Google Real Time Search Now Shows Updates From Facebook Fan Pages

    Google’s Real Time Search has gained a new data source, updates from Facebook fan pages. Google had announced a deal to list this information back in December, and now it’s finally being implemented. Google has tweeted the news. See our detailed guide, Google Launches Real Time Search Results to understand how Google Real Time Search works, [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

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Local, Maps & Mobile

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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