SearchCap: The Day In Search, February 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want To Speak @ SMX Advanced London? Here’s How We’re especially excited this year because we’ve changed the format of SMX London to be similar to our always sold-out SMX Advanced […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Want To Speak @ SMX Advanced London? Here’s How
We’re especially excited this year because we’ve changed the format of SMX London to be similar to our always sold-out SMX Advanced US show. We think the time is right to take things to the next level for the UK and European search marketing community. The agenda is live, and we’re now accepting submissions to speak […]
- Companies Ask Courts, Regulators To Restrain Google To Compensate For Own Competitive Failures
In a kind of parallel but interesting variation on the complaints filed in Europe against Google, now being investigated by the European Commission in a preliminary anti-trust inquiry, one of the European complainants Foundem has filed a brief with the US FCC concerning net neutrality. The complaints in Europe, broadly speaking, argue that Google has […]
- Yahoo Answers Gets A New Look
Yahoo has announced a fairly substantial overhaul of how Yahoo Answers looks and works — and as a semi-regular user of the site, I’d say these changes are very welcome. The primary functional changes involve a new set of navigation tabs and a new way of browsing the categories on Yahoo Answers. […]
- Losing Google? Chinese Scientists Say It’s Like Going Blind, Life Without Electricity
Chinese scientists say their research will be dramatically compromised if Google shuts down its search engine in China. One scientist says it would be like going blind: “If I lose Google, it will [be] just like a man without his eyes.” Another says it “would be like life without electricity.” Those quotes and several statistics showing […]
- Opera Says Google Dominating Search On Mobile Web
Opera, the leading independent mobile browser, has been putting out great data on mobile Internet usage for quite some time. Google always ranks as one of the top sites globally. However this month’s “State of the Mobile Web” report is the first time that the company has released search market share data. It shows Google with […]
- Local Search Complexity = SMB Frustration
In my role as president at GetListed.org, I sometimes receive emails from users asking why one local search engine or another is displaying an old location for their business, or why the search engines still aren’t showing their new website address, or why the phone number listed for their retail location is actually the one […]
- Last Call – SMX West in Silicon Valley Starts Next Tuesday
It’s time. Search Marketing Expo – SMX West begins next Tuesday March 2nd at the Santa Clara Convention Center. Register now to reserve your place. Your investment in coming to SMX West will pay off many times. You’ll be satisfied; we guarantee it. Check out the agenda. Conference chairs Danny Sullivan and Chris Sherman, and the all-star […]
- Google Caffeine May Be Months Away & You Can’t See It
While some webmasters anxiously wait for Google to roll out its Google Caffeine search infrastructure any day now, Google says it may not happen for “months.” What’s more, the IP address of the one data center where Caffeine was said to be available may have changed, and Google is no longer saying where users can […]
- The Advertiser Interview: How To Surface Key Goals
Last week’s lesson drove home that the most important defining factor of a new PPC account is to understand the goals of the advertiser. Whether it’s sales, leads, downloads, page views, quality traffic to the website or a combination of objectives, a clear understanding of all important goals will help drive key decisions throughout […]
- Extending The Lifecycle Of Super Bowl Ads Through Online Video
At up to $3 million to air a 30 second spot, marketers must ensure they get the full benefit from their Super Bowl ads, even—and especially—after the game is over. According to CBS, Super Bowl XLIV was the most-watched program in television history with 106.5 million viewers. For advertisers to get the most efficiency out […]
- Google Advertises Chrome … On Bing!
It’s not unusual for other search engines like Yahoo, Bing or Ask to advertise on Google. But I’ve never seen Google run an ad on another search engine until now.
I did a search this evening on Bing for Google Chrome. To my surprise, there was an ad right at the top of the page advertising […] - Google Real Time Search Now Shows Updates From Facebook Fan Pages
Google’s Real Time Search has gained a new data source, updates from Facebook fan pages. Google had announced a deal to list this information back in December, and now it’s finally being implemented. Google has tweeted the news. See our detailed guide, Google Launches Real Time Search Results to understand how Google Real Time Search works, […]
Search News From Around The Web:
Applications & Portal Features
- Upcoming System Upgrade for Greater Scalability, Google Analytics Blog
- New Feature on Yahoo! Social Pulse, ymobileblog.com
- Gmail Labs graduation and retirement, Official Gmail Blog
- Website Optimizer system upgrade coming soon, Official Google Website Optimizer Blog
Business Issues
- Bigmouthmedia is merging with LBi, bigmouthmedia.tumblr.com
- Facebook opening 200-person Austin office, www.bizjournals.com
- Google Undergoes Global Growing Pains, BusinessWeek
- Twitter Connects With Two From LinkedIn, TechCrunch
Link Building
- Buying Links Can Get Your Site Penalized, Search Engine Roundtable
- Finding Links by Studying your Competitors, Ogletree
Local, Maps & Mobile
- 360 View – More Cities!, blog.mapquest.com
- 3D Buildings get smart, Google LatLong
- Barcelona: Mobile First, googlemobile.blogspot.com
- Google Jazz Interface and the 7 Pack Are Evolving – How will it affect organic display?, Mike Blumenthal
- Google Search Accounts For 9% Of All Pageviews On The Mobile Web: Opera, TechCrunch
- January 2010 Mobile Metrics Report, metrics.admob.com
Other Items
- A meeting of the minds: Google’s 2010 EMEA Faculty Summit, Official Google Blog
Paid Search & Contextual
- Baidu PPC Changes: Similar to Google Adwords, www.seo.com
- Better Site Traffic Data in DoubleClick Ad Planner, adwordsagency.blogspot.com
- Effectively Using adCenter PPC Tools, PPC Hero
- Go Mobile! Series: Join us for a free mobile webinar, Inside AdWords
- Google AdWords Let’s You Target a CPA, Search Engine Roundtable
- Optimize Your Way to a Cleaner Account, www.ysmblog.com
Searching
- Discovering the World with Bing, www.bing.com
- Google Jazz Slightly Updates It’s Look, Search Engine Roundtable
SEM Industry
- Ode to SEO Winners, www.verticalmeasures.com
- Meet the Mozzers!, SEOmoz
- The Bootstrapper’s Guide to SEO Consulting, Search Engine People
SEO & SEM
- 5 Steps to Launching a Mobile Search Campaign, Search Engine Journal
- 7 Widely Believed Myths Of SEO, dailyseotip.com
- SEO 101 – Part 10: Everything You Need to Know About Keyword Qualifiers, Search Engine Guide
- SEO Priorities – Task ROI, Search Engine Journal
- Website Redesign Checklist: SEO 101, The SEO Scoop
Social Media
- Facebook friend your boss? Americans say no, news.yahoo.com
- Facebook Glitch Sends Messages to Wrong People, Wall Street Journal
- How Can I Push You From Lurker To Participant?, outspokenmedia.com
- More Small Businesses Using Social Media, Small Business SEM
- This you???? : Phishing attack hits Twitter users, Graham Cluley’s blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Finding Links by Studying your Competitors
- 3 Reasons NOT to Use Twitter for Your Business
- 3 Good Link Bait Tips, 3 Bad Link Bait Tips
- Solving Site Architecture Issues: 'Vertical PageRank Siloing'
- How to Really Build Backlinks and Dominate Google
- Local Search APIs For Fun & Profit
- SEO FAQ – Answers to Your SEO Questions
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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