SearchCap: The Day In Search, February 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility (Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011. To catch up, please see the first article in the series: Google Panda Two Years Later: Losers Still Losing & One Real Recovery.) Google’s Panda algorithm update, which launched two [...]
  • Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials? A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running advertorials? Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links. Google Says: Advertorials, Beware! After news came out yesterday that Google [...]
  • Google Updates AdWords API Terms To Comply With FTC Antitrust Settlement As part of its antitrust settlement with the US Federal Trade Commission (FTC) in January, Google agreed to allow ad campaigns to be exported to third party ad networks using its API. Here’s what Google said in a blog post at the time of the settlement earlier this year: Advertisers can already export their ad [...]
  • Google: PageRank Dilution Through A 301 Redirect Is A Myth Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a link pass the same amount of PageRank. There is no more dilution of PageRank with a 301 redirect [...]
  • 3 Neuromarketing Considerations For Landing Page Optimization Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of neuromarketing. Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive [...]
  • Is Social Media Worthwhile For Local Businesses? In the past few weeks, I’ve been confronted multiple times by the question of whether social media is truly worthwhile for local businesses. The question comes from companies feeling the pinch of costs while also desiring to promote themselves adequately. The ROI may not be clear in many cases, so let’s examine it. First of [...]
  • Europeans Taking Sweet Time In Resolving Antitrust Case With Google Google’s antitrust case in the US concluded in January, much to the dismay of companies that had been agitating for tough action by the FTC. It was seen as a near total victory for Google. Rivals quickly turned their attention to Europe in the hope that, unencumbered by some of the legal issues that inhibited US regulators, it [...]
  • YP: Our Mobile Ad Network Second Only To Google When the dust settles US mobile ad revenue will probably come in somewhere between $3 and $3.5 billion for 2012. Google is the clear market leader. But which company is number two? Facebook? Millennial Media? Twitter? Not according to a statement released this morning by YP (the former AT&T Interactive). YP said that it had “over $350 [...]
  • Google Panda Two Years Later: Losers Still Losing & One Real Recovery (Editor’s Note: This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.) Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update. It was originally [...]
  • Facebook and Google Advertising, SEO Sessions in the Spotlight – SMX West in Two Weeks! Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land’s SMX West in San Jose, March 11-13. You’ll hear firsthand about Facebook Graph Search and other paid advertising options [...]
  • Why Do Brands Overlook The SEO Opportunity For Non-Branded Keywords? Many of the large enterprises we work with have a significant brand. They can mount advertising campaigns to create leverage for all of their marketing efforts. Sometimes this comes out a bit sideways from an SEO perspective. What I mean is that some of these brands view SEO solely as a means to harvest the [...]
  • Want To Speak @ SMX London? Here’s How The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2013. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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