SearchCap: The Day In Search, February 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility (Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda […]
Barry Schwartz on February 25, 2013 at 5:03 pm | Reading time: 7 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility
(Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011. To catch up, please see the first article in the series: Google Panda Two Years Later: Losers Still Losing & One Real Recovery.) Google’s Panda algorithm update, which launched two […] - Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?
A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running advertorials? Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links. Google Says: Advertorials, Beware! After news came out yesterday that Google […] - Google Updates AdWords API Terms To Comply With FTC Antitrust Settlement
As part of its antitrust settlement with the US Federal Trade Commission (FTC) in January, Google agreed to allow ad campaigns to be exported to third party ad networks using its API. Here’s what Google said in a blog post at the time of the settlement earlier this year: Advertisers can already export their ad […] - Google: PageRank Dilution Through A 301 Redirect Is A Myth
Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a link pass the same amount of PageRank. There is no more dilution of PageRank with a 301 redirect […] - 3 Neuromarketing Considerations For Landing Page Optimization
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of neuromarketing. Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive […] - Is Social Media Worthwhile For Local Businesses?
In the past few weeks, I’ve been confronted multiple times by the question of whether social media is truly worthwhile for local businesses. The question comes from companies feeling the pinch of costs while also desiring to promote themselves adequately. The ROI may not be clear in many cases, so let’s examine it. First of […] - Europeans Taking Sweet Time In Resolving Antitrust Case With Google
Google’s antitrust case in the US concluded in January, much to the dismay of companies that had been agitating for tough action by the FTC. It was seen as a near total victory for Google. Rivals quickly turned their attention to Europe in the hope that, unencumbered by some of the legal issues that inhibited US regulators, it […] - YP: Our Mobile Ad Network Second Only To Google
When the dust settles US mobile ad revenue will probably come in somewhere between $3 and $3.5 billion for 2012. Google is the clear market leader. But which company is number two? Facebook? Millennial Media? Twitter? Not according to a statement released this morning by YP (the former AT&T Interactive). YP said that it had “over $350 […] - Google Panda Two Years Later: Losers Still Losing & One Real Recovery
(Editor’s Note: This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.) Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update. It was originally […] - Facebook and Google Advertising, SEO Sessions in the Spotlight – SMX West in Two Weeks!
Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land’s SMX West in San Jose, March 11-13. You’ll hear firsthand about Facebook Graph Search and other paid advertising options […] - Why Do Brands Overlook The SEO Opportunity For Non-Branded Keywords?
Many of the large enterprises we work with have a significant brand. They can mount advertising campaigns to create leverage for all of their marketing efforts. Sometimes this comes out a bit sideways from an SEO perspective. What I mean is that some of these brands view SEO solely as a means to harvest the […] - Want To Speak @ SMX London? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2013. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Marketing Biz: B2B Ad Targeting, Elasticsearch & ID Card Checkout
- App.net Adds Free Accounts
- Facebook and Google Advertising, SEO Sessions in the Spotlight – SMX West in Two Weeks!
- Google Prepares New Streaming Music Service As Record Industry Slams Company’s Anti-Piracy Efforts
- What A Gay Dog Can Teach Us About Viral Content
- Yahoo’s Work From Home Staff Must Now Work On-Site Or Else…
- Time Means Everything In Programmatic Display
- BayView: Google’s New 1.1 Million Sq. Ft. Googleplex In Mountain View
- Facebook Using Data, Tools To Bring Online And Offline Consumer Marketing Together
Search News From Around The Web:
Applications & Portal Features
- Bypassing Google’s Two-Factor Authentication, Duo Security
- Twitter Hacks Force Companies to Confront Security on Social Media, New York Times
Business Issues
- Hacker says security flaw let him access any Facebook profile, CNET
- When Is Sheryl Sandberg Leaving Facebook?, nymag.com
- French Tax Proposal Tackles Data Harvest by Google and Facebook, New York Times
- 4 Ways Google Has Already Appeased Big Copyright, readwrite.com
- Compete settles with the FTC over consumer data capture, must delete or anonymize existing data, thenextweb.com
- Google.org Provides $4.4M In Grants To The Internet Society And NSRC To Improve Internet Access In Sub-Saharan Africa, TechCrunch
Local Search & Maps
- Study Shows iPhone More Reliable Than Samsung Smartphones, mashable.com
- comScore Releases the “2013 Mobile Future in Focus” Report, comScore
- Facebook and 18 carriers to offer discounted mobile messaging data in 14 countries, engadget.com
- Google Glass Part Two: Binocular Vision, Patent Bolt
- iOS 6.1.2 is the Most Popular Version of iOS Less than One Week Following Launch, Chitika
- Mobile data to overtake voice by 2018 predicts GSMA, BBC News
- Nokia Pulls Away Its Name From Its Mapping And Navigation Services, Rebrands As “HERE” To Push More Cross-Platform Business, TechCrunch
- Yandex Opens App Store for Android – Yandex.Store, Yandex.Company
Link Building
- Building Links With Expired Domains, Nick LeRoy
- How To Make An Honest Buck From Link Removal Requests, Search Engine People
- Step-by-Step Guide to Qualifying Your Backlink Sources, Search Engine Journal
Paid Search
- Google PLA Ads: 6 Ways to Crush It, Search Engine Watch
Searching
- Graph Search, Google+, & SEO: Pertinent Considerations From Aaron Friedman, aimClear Blog
- Google has a problem with “long-tail” searches, and it needs Quora to help fix it, gigaom.com
- The Traditional News Agency is Dead (On Google News), SEO By The Sea
- ‘Michelle Obama’ and ‘Tie?’ top Google Searches During Oscars Show, TIME.com
- Bing And the Oscar Went To…, Bing Search Blog
SEM Industry
- The Beal Deal with Matt Siltala (@Matt_Siltala), Marketing Pilgrim
- 2013 Most Influential SEM tournament begins!, PPC Associates Blog
- An External Review of Googles WebSpam Team, State of Search
- Sexism In Tech: We’re Not Making It Up, Overit Blog
- The Challenges Googlers Go Through When Offer Webmaster Support, Search Engine Roundtable
- The State of SEO: The Experts Weigh In – Part I, SEO.com
- Why SEO isn’t evil by search guru Rand Fishkin, memeburn
SEO & SEM
- An inside look at Google’s news-ranking algorithm, computerworld.com
- Colons in Page Titles: A new ranking factor?, gordoncampbell.co.uk
- 6 Free Google Docs Ever SEO Needs To Have, Search Engine Journal
- AdWords Enhanced Campaigns 202: Offers, sitelinks, and call extensions, Inside AdWords
- Meaningful SEO Metrics: Moving Beyond PageRank, Search Engine Watch
- What’s Your Landing Page’s Unique Ranking Proposition?, TLC SEO
Other Items
- Sheryl Sandberg, ‘Lean In’ Author, Hopes to Spur Movement, New York Times
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