SearchCap: The Day In Search, February 26, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX West Day One Coverage
    The sessions for the first day of Search Marketing Expo West is now complete. I am about to head into the Search Bowl Tailgating and SMX Search Bowl but I’ll post that coverage tomorrow, if any. Here are the blog posts and news items I found throughout the web for…
  • Minimum Bids In Yahoo About To Change
    Yahoo announced that the minimum bid of $0.10 within the search network will no longer be a true minimum bid. Yahoo is changing it so that the minimum bids can be lower or higher than $0.10. This does not impact the content network. What makes a minimum bid go higher…
  • How Depending on Quality Content Can Actually Cost You Links
    “Content is king.” If you’re like me, you’ve heard that phrase more times than you can count. And for the most part, it’s true. Truly unique content can make or break your link development campaign. If you have it, you’ll find attracting quality links takes minimal effort for exceptional…
  • From SEO to Social Media: Content is Still King
    There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there and for a while it seemed as if you could do it in your…
  • Yahoo Executing Amid Takeover Turmoil
    A curious thing is happening: Yahoo seems to be executing in the midst of the chaos of uncertainty surrounding its future. Speaking at an IAB event yesterday, Yahoo CEO Jerry Yang said the Microsoft takeover bid has been “a galvanizing event for everyone at Yahoo.”…
  • Google AdWords Launches Limited Beta Test Named “Automatic Matching”
    Dan Thies reported that some Google AdWords advertisers are beta testing a new AdWords feature named “Automatic Matching.” Automatic Matching way for Google to help the advertiser utilize their full budget towards keywords that they may have not been targeting. So if they have used only 50% of their ad…
  • Google Updates AdSense Terms & Conditions
    AdSense publishers, the next time you login to your AdSense console you will likely have to agree to new terms and conditions. The Inside AdSense blog announced that Google has updated their AdSense terms and conditions to include better verbiage for new products and features as well as an update…
  • Google Talk / Gmail Adds Live Chat & Invisible Mode Features
    Google Talk has announced a couple new features including Google Talk Chatback and invisible mode. The first feature is similar to a live chat box that you can add to any web page and chat with anyone via your Google Talk or Gmail account. Google calls the feature “chatback” and…
  • Google Joins “Unity” Undersea Cable Consortium For More Transpacific Bandwidth
    Google has joined a consortium of Asian companies, Bharti Airtel, Global Transit, KDDI Corporation, Pacnet and SingTel, to build an undersea transpacific fiber optic cable that will provide much greater bandwidth capacity between the United States and Japan. According to the press release the cost of the new “Unity” cable…
  • Search Illustrated: How To Use Social Media Sites
    As SEOs, we know that a little creative thinking goes a long way in using social media sites to promote a business. In one way or another, these collaborative communities provide endless opportunities for viral and word-of-mouth marketing. This week’s infographic provides a handy snapshot of the top social…
  • Yahoo Buzz Launches: Votes, Searches & Emails Used To Rank News
    As expected, Yahoo Buzz has now launched — a site where "buzz-worthy" news articles are highlighted based on user votes, searching activity and email sharing. Hot stories on Buzz may also get featured on the Yahoo home page, an added incentive to get publishers considering the program….
  • Yahoo To Announce “Search Monkey” Enhanced, Annotated Results At SMX West
    Today, at the inaugural Search Marketing Expo West conference, Yahoo plans to unveil a project code-named “Search Monkey,” a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific web sites. The new enhancements differ from Yahoo’s “Shortcuts” that sometimes appear at…
  • Andy Beal Launches Trackur For Monitoring Online Reputation
    When monitoring what people are saying about you and your brand online, you have two main choices. You can use Google Alerts as well as search a variety of social media and social networking sites manually or you can pay a reputation management firm to do expensive monitoring for you….

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile


Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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