SearchCap: The Day In Search, February 26, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Search Updating: Weather Reports Go Away?

    I am fairly confident that Yahoo Search is currently updating their index and algorithm now. Dozens of webmasters and SEOs are noticing this update and discussing it at WebmasterWorld, but the Yahoo Search Blog has no mention of it. Typically, Yahoo posts updates, which they call weather reports, when Yahoo is updating their index or [...]

  • SEO 3.0 = Digital Asset Optimization

    Our industry rolls along at breakneck speed. We are peeking around the corner trying to get a glimpse of Web 3.0 and big brand marketers are certainly investing heavily in the digital assets that make your user experience more engaging. Problem is that the search engines are still firmly rooted in Web 1.0. [...]

  • Yahoo CEO Bartz: New Management To Make Yahoo “A Lot Faster On Its Feet”

    People have been writing about the forthcoming management changes at Yahoo for a few weeks. Now they’re starting to kick in officially. Yesterday Yahoo Connected Life chief Marco Boerries resigned and today, in something of a surprise, Yahoo CFO Blake Jorgensen also resigned. Yahoo CEO Carol Bartz wrote a blog post explaining in general terms what’s [...]

  • Should YouTube Sponsored Video Ads Be In Your Marketing Mix?

    According to comScore, YouTube surpassed Yahoo! as the #2 search engine in terms of search query volume in August of last year. Recently, Google used the functionality of AdWords to launch the new YouTube sponsored video product, which allows advertisers to bid on keywords that trigger their video ad to appear in the YouTube search [...]

  • Yahoo Adds Facebook As A SearchMonkey Friend

    Thanks to Yahoo’s SearchMonkey, you’ll be able to poke your friends right from a page of Yahoo search results. Yahoo has announced that Facebook enhanced results are now turned on by default across Yahoo search results. This means that any Facebook user who has allowed his/her profile to be publicly viewable and searchable can now [...]

  • Google Maps Adds User Photos To Street View

    Google has added geo-tagged Panoramio photos to StreetView images. According to the Google LatLong Blog it’s done automatically: Google’s image-matching algorithms will analyze them at some point to see if they are also a good match for a Street View location. Google has offered images on Maps for some time, but not directly integrated into StreetView like this. A [...]

  • Report: Lack Of Buying Searchers Leading To Depressing Search Ad Market

    I have been fascinated watching how the search ad space has been impacted by the current global recession. Rimm-Kaufman has posted early first quarter PPC data show the weak trends in retail for search advertisers. Let me summarize his retail client data:

    Approximately 20% reduction in sales from search ads from last year Approximately 20% reduction [...]

  • Google Gets On Twitter

    If you are a Twitter addict like I am and you read this site, then you will be happy to know that Google has officially signed up to Twitter at http://twitter.com/google. The first twit, captured in the image above, was in binary and translated into “Feeling Lucky.” You can expect this account to post announcements, [...]

  • Google News Officially Adds Advertisements

    Although many people have been noticing ads on Google News for the past few months, Google News has rolled out ads on Google News search results to all US based searchers. Google began testing ads on Google News back in mid-November of last year. Google confirmed those tests in their blog post, [...]

  • Tips For Optimizing Your Local Business Listings, Courtesy of SMX West

    In last month’s column, I highlighted the need for search marketers, search engines, and data providers to reach out to small business owners to increase their awareness of the free opportunities to claim their businesses online. Well, the two excellent Local Search panels at SMX West, put together by Search Engine Land’s own Greg Sterling, [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

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Link Building

Paid Search & Contextual

Searching

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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