SearchCap: The Day In Search, February 27, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX West Day Two Coverage
    Day two is pretty much over now, we still have the Google Grove later but the sessions are now complete. Here is coverage of the conference picking up from where we left off last night….
  • Google Takes Top Prize At SMX Search Bowl
    Last night was the first every SMX Search Bowl. Basically, the Search Engine Land team created fifty questions that were asked to the various teams. The teams consisted of two players from Google, Yahoo, Ask.com, Live Search and the SEM All Star team. Danny displayed the questions on the…
  • Yahoo’s Apex Preview: An Ambitious, Unified Ad Platform
    At the IAB conference in Phoenix on Monday, Yahoo President Sue Decker made some tantalizing allusions to a new ad platform called “Apex.” According to the NY Times, this stands for “advertiser publisher exchange.”…
  • Microsoft’s Chief Strategy Officer: “Google Owes Its Business To Us”
    Speaking at the Goldman Sachs Technology Investment Symposium, Microsoft’s Chief Strategy Officer Craig Mundie made the perhaps technically correct but strange remark that Google’s business was essentially derivative of Microsoft’s success. “If we didn’t succeed at the PC, they wouldn’t have a business,” Mundie is quoted as saying. Yet Microsoft…
  • EFF Sues Googler For Correspondence With Horvath
    Group Sues Justice for Google Contacts from Washington Post reports that the Electronic Frontier Foundation filed suit against a former Googler. The EFF want to know what was said between Google and Jane Horvath, a former US Justice Department privacy lawyer who now works for Google. The suit was filed…
  • Lessons Learned As An In-House SEO Consultant
    Jessica Bowman’s article in the Winter issue of Search Marketing Standard, “Bringing SEO In-House,” defines the In-House SEO Life Cycle as: Courtship, Honeymoon, Reality, and Synergy phases. In the courtship phase you recruit the best in-house SEO possible. When the honeymoon is over, reality sets in. That’s when you…
  • In-Depth With EveryZing Chief Revenue Officer Stephen Baker
    EveryZing, the search solutions provider well-known for offering speech-recognizable, time-coded, linkable transcripts for video and audio content in their multimedia search engine, today announced the official launch of its commercial program to larger media publishers. Recently I conducted an exclusive interview Stephen Baker, Chief Revenue Officer for EveryZing. Months…
  • EveryZing Introduces Multimedia Optimization Tools For Publishers, SEOs
    EveryZing announced today that it has launched ezSEO AND ezSEARCH, two products designed to improve the findability of audio and video content by both web search engines and content provider site search services. ezSEO is a templated publishing system can rapidly build thousands of pages that are search friendly, even…
  • Leveraging Search To Meet B2B Challenges
    B-to-B marketers have unique challenges to overcome—everything from the lengthy sales cycle, to tracking gaps from leads to sales, to heavy competition on top terms. But the good news is that search engine marketing helps marketers meet these challenges head-on. The bad news is that this list of challenges…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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