SearchCap: The Day In Search, February 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More

    Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now). It would be all but impossible to fully sum up the full slate of changes here, but there are a few that seem especially noteworthy and will no [...]

  • Google, Yahoo Both Fail At Moneyballing Oscar Predictions

    Both Google and Yahoo used search data to create their own Oscar ballots. Turns out, their predictions were terribly wrong. At best, Google may have correctly predicted Meryl Streep winning, depending on how you read things. But overall, neither of them really got the winners right. Google’s predictions are here; Yahoo’s here. Let’s see how [...]

  • Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012

    Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new, global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000 respondents in each of the represented [...]

  • How To Best Optimize Your Mobile Site For SEO

    Last week my colleague, Michael Martin presented Mongoose Metrics data that demonstrates that less than 10% of you are mobile ready in 2012. He also presented some pretty compelling reasons for going mobile in 2012, including the Compuware study that 57% of customers would not recommend a business with a bad mobile site, and 40% [...]

  • Google Mobile Tests Large Black Menu Drop Down Bar

    Despite Google moving away from the large black navigation menu on the web version, it seems like they are testing that exact same version on the mobile version of Google. Alex Chitu posted screen shots of Google testing the new large black drop down menu on Google mobile. Here are pictures: The second image shows [...]

  • Enterprise SEO Panel Preview For SMX West 2012

    SMX West is approaching fast, and one of the sessions that caught my eye was the Enterprise SEO – Challenges & Solutions. The panel is loaded with speakers with deep experience in enterprise SEO. I decided to reach out to the panelists and get a preview of their presentations, so I asked each of them [...]

  • 5 Ways To Give Your PPC Account A Kick In The Butt

    So you’ve set up your PPC account, have been monitoring it for a while, and things are going swimmingly. But now what? You feel you’ve done everything you think you can do to the PPC account. Not so! There’s always more to do! In this article, I’ll discuss some ideas you can use to give [...]

  • Are Check-Ins A Local Ranking Factor?

    Check-in services have been one of the few Web 2.0 concepts to tightly combine location data with social media interactions, but it has not been clear if such services convey distinct local ranking benefit beyond the sort of citational reference provided by general online business directories. However, there are some good reasons to believe check-ins [...]

  • WSJ Pulls Back On What Google Searchers Can Read For Free

    Are you used to using Google as a way around the Wall Street Journal’s paywall? Think again. The WSJ has been holding back stories available through Google’s “First Click Free” program, a move that I suspect other newspapers might soon emulate. Over the past few weeks, I’ve noticed that I wasn’t able to read some [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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