SearchCap: The Day In Search, February 28, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX West Day Three Coverage
    SMX day three, the final day, is now complete. I am sitting in the airport for the next few hours, so I thought I push out this last recap. Here is all the coverage I found on day three:…
  • Google Webmaster Tools: Now On Your iGoogle Homepage
    Google’s Webmaster Central is giving you a new way to access the diagnostics and stats for your sites. Rather than log into your Webmaster Tools account, you can add the Webmaster Tools gadget to your iGoogle page and access information from there. You can choose what components to display on…
  • Local Business Listings: Dealing with Negative Reviews
    Last month, I wrote about Why Local Businesses Should Be Like the Jerk, which examined the basics associated with businesses being listed in local listing and results. Now I want to take a look at the logical next consideration: How can businesses respond when they receive less-than-favorable reviews?…
  • Google Sites Launches: Replaces Jotspot With Team Sharing Software
    Google launched Google Sites, basically a relaunch of Jotspot but with many more features. In short, this new software allows teams to share much like you could with Microsoft’s SharePoint. Google sites offers users five templates as TechCrunch explains:…
  • Google Health Formally Announced This Morning
    Google Health has been an open secret for more than a year. Last week the company announced a pilot program with the Cleveland Clinic as a prelude to a formal announcement of the service. That formal announcement came this morning at the Healthcare Information and Management Systems Society conference in…
  • Does Your Site Have Sex Appeal?
    The secret’s out: men and women are different—in person and online. Gender differences matter in web design, content, and marketing. It takes more than a girlish color scheme and soft focus photos of smiling children to draw women to your site and earn their loyalty. Color and design matter,…
  • Video Search Engine Optimization: Catering To The Masses
    Video is easier to digest than ever before. High speed wired and wi-fi services, iPhones and other video-enabled mobile devices are helping hungry users scarf down a smorgasbord of video treats. And publishers are going back to the kitchen to serve up more and more. So how do publishers…
  • Is Your Website Copy Crystal Clear?
    Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all about? Can the search engines? Do this exercise with each inner page of the site as well. Is what each page has to offer, truly crystal…
  • Update: You Can Now Store Your XML Sitemap Files Anywhere!
    The major search engines have announced an update to the protocol which enables site owners to store their XML Sitemap files in any location — even on a different domain than the one referenced in the Sitemap. This will be a welcome change for those who manage multiple domains…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building


Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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