SearchCap: The Day In Search, February 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Optimizing Search Engine Marketing For Seasonal Opportunities

    Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another cyclical ebb and flow of sales time. Additionally events, like the Olympics or a presidential election, can impact search engine marketing for many businesses. Staying on top of these trends and [...]

  • The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators

    A typical way of thinking of a SEM program is to look at multiple metrics individually, such as the average rank, cost per click, click through rate, conversion rate, cost per action, return on ad spend. Analyzing these metrics separately is a good start but does not allow search marketers to get the full picture. [...]

  • Beef Up B2B Publications With Rockstar Industry Conference Coverage

    Sharing. It’s a fundamental principle of social interactions that harkens back to Kindergarten 101. And yet… companies can lose sight of this essential concept when it comes to creating, syndicating, or rebroadcasting content in the social stratosphere. It’s one thing to showcase news, events, or other industry contributions of note on a company blog or [...]

  • How To Creatively & Effectively Build Links Using Public Data

    Governments, non-profit and other organisations are under constant pressure to improve transparency and, as a result, are making vast amounts of data available to the public. The range of data sets available is enormous, with 16 nations currently spear heading open data initiatives, and countless private organisations publishing data online – the US alone has [...]

  • Live Blogging the Google (Susan Wojcicki) SMX West Keynote

    Danny Sullivan, Chris Sherman and Google SVP of Advertising Susan Wojcicki are now seated for her on-stage keynote interview this morning at SMX West. It’s a capacity crowd as Chris Sherman introduces Wojcicki as “one of the 50 most influential business executives” (Forbes). He also characterizes her as someone “you may not have heard of at [...]

  • New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps

    Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It’s a pretty comprehensive study and there are a great many interesting pieces of data, some of which I’ve [...]

  • msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?

    With its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it’s happening may also lead to artificial increases in Bing’s market share numbers. First, the traffic stats: Experian Hitwise tells us that downstream traffic from msnNOW to Bing jumped [...]

  • Google Frog Leap Day Gioachino Rossini Birthday Logo

    The more obvious reason there is a signing frog on the Google home page is because today is a leap day, happens about every four years and Google decided to leap with a frog. But the reason the frog is signing like in an opera is because it is the 220th birthday of Gioachino Rossini. [...]

  • Groupon Buys Travel Search Site Uptake Mostly For Headcount

    Uptake was an ambitious travel site that never quite broke through. It used social data and sentiment analysis to try and provide better travel discovery and decision support to its users. Originally called Kango, we wrote about the site in 2008 when it relaunched as Uptake. AllThingsD today reported that Uptake had been acquired by Groupon for [...]

  • “Spreading Santorum” Drops At Google; New Site Keeps Anal Sex Definition At Number One

    As Republican presidential candidate Rick Santorum loses two primary races to rival Mitt Romney, perhaps he can console himself with, ironically, another loss. Spreading Santorum, the page defining “santorum” as a by-product of anal sex, has finally dropped from the top results on Google. The related anti-Santorum blog, however, remains. And a page from Urban [...]

  • Day One: Search Marketing Expo West 2012 Live Blog Recap

    SMX West day one is just about over and I wanted to post the live blogging I have found throughout the day. Here are some of the sessions that were live blogged today. Creating Conversion Friendly Mobile Landing Pages, Search Engine Roundtable Creating Conversion-Friendly Mobile Landing Pages, Does Google Favor Brands? An In-Depth Look, [...]

  • Microsoft And Nokia Unify Maps On PC, Mobile

    Microsoft and Nokia announced the fruit of their recent mapping collaboration today. Each company has a blog post describing what’s changed and improved (Bing, Nokia). The effort comes out of the companies’ strategic partnership in mobile. As part of that arrangement Microsoft is relying heavily on the Nokia-Navteq mapping and data infrastructure. Nokia for its [...]

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Search News From Around The Web:

Applications & Portal Features

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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