SearchCap: The Day In Search, February 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Did A Google Employee Just Register Hiybbprqag.com To Help Recruit New Employees?
That’s a screenshot of Google’s “Jobs” page, which can be found at http://www.google.com/intl/en/jobs/index.html. But it can also be reached by going to hiybbprqag.com, which does a 302 redirect to the Google.com URL. Say what? And who? And why? Let’s sort this out: “Hiybbprqag” is one of the nonsense words that Google used in its sting [...]
- Yahoo Completes Outsourcing Its Real Estate Search To Zillow
Yahoo and Zillow have finalized the details of their agreement last year that effectively sees Yahoo outsourcing its popular Real Estate search vertical to Zillow. The two companies say this deal “creates the largest real estate network on the web,” and involves several elements: Yahoo Real Estate search will gets its for-sale listings exclusively from [...]
- Answers.com Acquired For $127 Million
The popular questions and answers site, Answers.com has announced they have been acquired by AFCV Holdings, LLC. for $127 million. AFCV Holdings is paying $10.50 per share for the outstanding shares. “This is a great outcome for our shareholders,” said Bob Rosenschein, Founder, Chairman and CEO. “After an exciting six years as a public company, [...]
- “International SEO” – SMN Webcast for UK & European marketers, Feb. 8
Next Tuesday, February 8, Search Marketing Now hosts a special presentation for our UK and European audiences: “International SEO in the UK & Europe: What’s Hot, What’s Not.” Featuring Erica Schmidt of iProspect and Kevin Thiele of Searchmetrics, this webcast will focus on SEO issues facing UK and European practitioners. We’ll cover topics such as [...]
- Online Retailers: Need a $10,354,767 Sales Bump?
In 2004, our family business came off the tracks. Sales growth stopped. Overhead skyrocketed. We took a hard look at how we sold online, and made one simple, but substantial change. The result was an extra $10,354,767 in additional sales above our normal growth. How? In this column, I’m going to show you. We created compelling [...]
- Colbert: “Hiybbprqag Is A Word Meaning You Got Served”
Enter a new referee in the Copygate dispute between Google and Bing: comedian Stephen Colbert. Despite being sponsored by Bing, Colbert came down in Google’s favor last night on the Colbert Report — at least jokingly. Colbert comes into the story with a Bing spokesperson’s denial that it is copying Google’s results. Well, make that [...]
- Report: Twitter Co-Founder Ev Williams No Longer Works There
Back in October 2010, Twitter announced that then-CEO and co-founder Evan (@ev) Williams would step down to focus on product. According to a report in the Business Insider, that hasn’t really materialized. Says the Business Insider report by Nicholas Carlson: The truth is, right now, a few months after Williams wrote a blog post saying [...]
- AdWordsTargeting Getting More Geographically Granular in 17 Countries
AdWords advertisers seeking to target ad to cities in China, Brazil, Mexico and 14 other countries will soon get their wish. Google today will begin rolling out new city and regional targeting capabilities. The changes will allow advertisers to target, analyze and optimize ad campaigns based upon more granular geographic data. Retailers could, for example, [...]
Search News From Around The Web:
Applications & Portal Features
- Groupon Snags Last-Minute Super Bowl Ad Time, Ad Age
- Bing World IPv6 Day: Bing taking decisions to the next generation of the Internet, Bing Search Blog
- IPv6 marks the next chapter in the history of the Internet, Official Google Blog
- Two improvements to contact groups, Official Gmail Blog
- What is Google Who?, Engadget
- Facebook, Twitter Valuations Fuel Trading Surge to $7 Billion, Bloomberg
- This Guy Just Turned Down $100 Million from Google, Valleywag
- My thoughts on this week’s debate, Matt Cutts
Local, Maps & Mobile
- First Impressions Using Android Honeycomb, Google’s iPad Rival, TechCrunch
- MapQuest Opens Up South America, Completes World Routing, Adds New Open Services, MapQuest Blog
- A Natural Link Profile and Nofollow as a Ranking Factor or Signal, SEOptimise
- How to Compose a Compelling Linkbait Title, blueglass.com
Paid Search & Contextual
- Google AdSense Font Sizes Not Working?, Search Engine Roundtable
- Blekko Is Wrong: Censorship Is Not The Answer, Blind Five Year Old
- Blekko, Can I Please Have My Spam Back?, seoskeptic.com
SEO & SEM
- Cracks In Google’s HotPot And The Ethics Of Beta Local, Search Engine Guide
- Is Google Giving Mixed Signals on AdWords Helping SEO?, Small Business SEM
- 5 SEO copywriting tips for B2B companies, SEO Copywriting
- February 2011 Google Webmaster Report : PageRank & Scraper Version, Search Engine Roundtable
- Google To Speed Up Reinclusion Of Accidental 404s, Page Not Found, Search Engine Roundtable
- How is Google feeling about sentiment analysis?, Search Engine Guide
- Modern SEO KPIs For the Evolved Practitioner, AIM Clear Blog
- Secrets to Maxing out Your Adwords Quality Score, Search Engine People
- SEO 101: How to Optimize On-Site Videos, Search Engine People
- SquareSpace SEO, John Andrews
- Why Page Titles Are So Important to SEO and User Experience, Search Engine Roundtable
- reddit: billions served, blog.reddit
- Introducing LinkedIn Skills, The LinkedIn Blog
- Twitter Offers Metered Pricing for Firehose of Tweets, AllThingsD
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Some Insight on Affiliate Review Sites – Rae Hoffman-Dolan (@sugarrae) addresses how to handle negative reviews on affiliate sites with this post – but the information and advice applies to any site where product reviews are solicited. From the post: "… at a conference that someone asked me recently how someone should deal with negative reviews left by site visitors on affiliate review sites of merchants the site is an affiliate for. The person had mentioned that they had been deleting negative reviews of the products/services they were affiliates for as they came in…"
- Content Scraping: Prevention, Repercussions, and…Benefits? – The duplication of already-published content is running rampant online. Automatic scrapers will take unique published web content and copy it to publish on another website. This is to hopefully get the content indexed by the search engines so traffic will begin to flow to their website, eventually clicking on ads and other links published throughout the site or blog.
When you discover scraped content from your blog on another website, it’s common to feel powerless and angry. However, there are many steps and actions that can be taken proactively and retroactively to decrease content scraping from occurring.
- Internal Linking: The Benefits Of Great Information Architecture For SEO – Tony Adam writes, "Every time I write a requirements document for SEO, I make sure to address Usability and Information Architecture. I like to think that Google will reward sites that do have good Information Architecture because it is mostly always search engine friendly designs that support crawlability and indexing."
- I Worked on the AOL Content Farm & It Changed My Life – A fascinating "insider" look at life inside one of the leading "content mill" producers out there.I can tell you from personal experience and feedback from colleagues that AOL isn't the only company taking this approach to SEO (and monetization). This actually going on in various niches as well (not just the mainstream usual suspects like Demand Media, etc).
- Building Your Own Scraper for Link Analysis – Justin at Distilled does a great job covering building your own scraper for link analysis.
- 5 Social Sites You May Not Have Heard About (Yet) – Greg Finn highlights his five favorite social up-and-comers and shows how you can use them to benefit your causes and social marketing campaigns.
- The Art of Big Corporate SEO – Tony Verre put together a solid and expansive piece on what to expect (and how to succeed) when implementing SEO at a large corporation.
- 10 reasons you're not an 'advanced' SEO – A very effective rant by Ian Lurie that suggests the bar for "Advanced SEO' has been placed lower than it should…
(Some images used under license from Shutterstock.com.)
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