SearchCap: The Day In Search, February 4, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microhoo Day 4: In Other News, Microsoft To Borrow To Buy Yahoo & Google Below $500
    We’ve already covered separately big developments in news about Microsoft’s bid to purchase Yahoo. But wait, there’s more! Below, a recap of our stories plus other stories on the subject across the web that cover various angles, including the news that for the first time in its history, Microsoft…
  • Google Files Screenshots Of Compensation Tool With SEC
    As a publicly traded company, Google is required to disclose certain types of information related to its employment and compensation practices to the U.S. Securities and Exchange Commission, which then makes the documents public. Google today submitted screenshots of a compensation tool available to Google staffing employees and certain employment…
  • Yahoo! Addresses The Troops (And So Does Microsoft)
    With all the furor about Microsoft’s potential acquisition of Yahoo!, how do the Yahoo! employees feel about the possibility? Top Yahoo! execs addressed employees on Friday and followed it up with a company-wide email. The email emphasizes that the bid was unsolicited, that no decisions have been made, and…
  • Google Releases New Urchin Beta
    Once upon a time, there was a company called Urchin that made web analytics software. As tends to happen, that company was acquired by Google (in early 2005), the software became Google Analytics, and the price became free. Google Analytics grew in popularity, and many people forgot that the original…
  • "Google Groove" Added To SMX West Networking Events!
    We’re pleased to announce a significant addition to the line up of networking events at Search Marketing Expo – SMX West. The good folks at Google will be hosting the all new Google Groove @ SMX on Wednesday, February 27. You’ll be able to celebrate all you’ve learned about search…
  • Microsoft’s Prize: Big Yahoo CPMs, Largest Display Share
    On Friday comScore put out ad publisher site rankings. Unsurprisingly, Yahoo ranked as the top site with just under 19 percent of US online display advertising. MediaPost took this data and further analyzed it, finding that Yahoo enjoys the industry’s highest CPM rates at $12.65, more than $4 higher than…
  • IAC Troubles, Ask.com And Post-Yahoo Search Share
    The New York Times and Wall Street Journal both report on the legal battle for control of IAC’s board and thus the company itself. It’s not pretty, and IAC claims that it’s impeding the company’s ability to effectively operate. The legal fight arguably prevents IAC from making any sort of…
  • A Local Look At Microsoft’s Bid For Yahoo
    Last Friday, shortly after the Microsoft bid for Yahoo was made public, Danny and I had an opportunity to discuss the proposed acquisition with Yusuf Mehdi, senior vice president of strategic partnerships for Microsoft. Our questions to Mehdi often returned to post-acquisition "integration" issues. I brought up local, maps…
  • Use Lifetime Visitor Values To Raise Bids While Increasing Profits
    It’s easy to set PPC bids based upon a direct response ROI. Using this simple metric makes it simple to base every keyword bid on its profit and conversion rate. However, are those bids accurately reflecting the entire revenue your PPC account generates? To get a complete picture of…
  • Can Google Save Yahoo By Taking Over Search?
    Does Yahoo have any choice but to get purchased by Microsoft? Over the weekend, there’s been much analysis and discussion of other suitors. While Google isn’t seen as an outright buyer, there’s more talk that it could help Yahoo by taking over search ads in various counties, with reports…
  • Google Objects To Microsoft & Yahoo Wedding; Microsoft Responds — Irony All Around
    Not surprisingly, Google’s not happy about Microsoft’s overture to buy Yahoo. The company has blogged an official statement suggesting that the move will hurt what it calls the underlying principles of the internet: "openness and innovation." Microsoft responds to say it is open and that only the shotgun marriage…
  • EU Prepares "Objections" To Google-DoubleClick Acquisition
    Now back to news of that other acquistion that was dominating headlines and speculation until last Friday: Google-DoubleClick. DowJones newswires reports that "the European Union’s antitrust regulator has prepared a draft ‘statement of objections’ to Google Inc.’s planned $3.1 billion takeover of DoubleClick." This does not mean that the EU…
  • The Latest in Link Development
    Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development. Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Super Bowl Related

Video, Music & Image Search

Other Items

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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