SearchCap: The Day In Search, February 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • How Facebook Made Me Search In Strange New Ways Have you ever thought to yourself, “I wonder who I know that has gone skydiving, lived in France, eats Chinese food, while mixing a smoothie with their new Ninja NJ600 Blender?” Apparently, this is exactly how we should be thinking. At least, the way Facebook sees it. Not to undermine that this could likely become [...]
  • 3 Quick & Easy Link Fixes Many Websites Still Overlook While I hesitate to define anything link-related as being easy, there are definitely a few things that can be easily fixed, things that can make a sometimes small and sometimes major difference in how your site performs online. Link builders are certainly not miracle workers, but much of the time, links are still seen as [...]
  • How International Pricing Strategy & Website Forms Impact Global Search Marketing In search marketing, we work in the communication business. Two aspects of communication which are often forgotten — or at least not seen to be a part of the “message” — are the buying or inquiring forms and the price. Let’s deal with the forms first. Many writers at Search Engine Land have talked about [...]
  • SPONSOR MESSAGE: A Marketing Analytics Framework for CMOs This Gartner report provides: Nine measurement areas your CMO needs to understand Metrics your web analyst can use to inform the CMO Ways to align measurement technology with business needs Download now »
  • Survey: Half Of Small Businesses Never Update Their Listings Online ConstantContact’s SinglePlatform division has released the results of a new survey of small businesses (SMBs). The “headline” finding is that nearly half (49 percent) say they’ve never updated their listings online. The survey polled “more than 350″ SMBs. Most small businesses are overwhelmed and confused by even basic online marketing. This is reflected in some [...]
  • Study: Are Public Record Ads Placed On Google Racially Biased? A study published by Harvard professor Latanya Sweeney claims that companies placing public record ads linked to people’s names through Google may use language that reflects racial bias, though why this happens is unclear. The study found that ads associated with black identifying names were more likely to have ads with the word “arrest” in [...]
  • Dilbert: SEOs Control Content On The Web A new Dilbert cartoon once again takes a jab at SEOs and what they do or can do. The latest comic reads: Woman: Asok, your meeting stole an hour of my life. Woman: According to international law, I may now claim you as my indentured servant. Man: Wow. That…. Actually is a law. Woman: (Thinking) [...]
  • Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC? Search toolbars are big business for security software company AVG and media company IAC. But could revenue from these toolbars be in danger, as Google says it is stepping up enforcement of its policies against shady behavior related to toolbar downloads? IAC’s Mindspark makes substantial revenues through search toolbars, and AVG, in September 2011, said [...]
  • Live @ SMX West: Forget What You Know About Paid Search Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

SEM Industry


Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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