SearchCap: The Day In Search, February 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Managing PPC Through The Fog Of Long Tail Keywords
PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory of long tail keywords, or keep your campaigns neat and tidy, with fewer terms that account for most of the volume? Honestly, I’d say that most accounts I’ve seen, and indeed, many […]
- Yahoo Launches Mobile-App Search (For PCs) In The UK
Over the weekend there was coverage of a seemingly new feature on Yahoo search: mobile-app search. However that actually launched in the US in the middle of last year. The recent coverage was triggered by the launch of the app-search capability in the UK, which is new. The UI has been improved somewhat since I […]
- Using The Mobile Ratio To Measure Mobile SEO Success
Anyone involved in online marketing has an innate sense that mobile is a big deal. We’re never more than an arm’s length from our phones, and we have a curious tendency to do everything on them. I once sat in front of a dark, Netflix-enabled flat-screen, watching Netflix on my iPhone. It was just easier, and I […]
- 3 Ways Enterprises Cripple Their Online Marketing Efforts
An increasing number of enterprises are engaging in PR, SEO, social media, and content marketing. Having these four areas covered is great, but many companies are not getting anywhere near the full ROI from their investment in them. In today’s column, I am going to explore the reasons why that is the case, and outline […]
- Report: National Marketers Love Local, Fail At Basic Tactics
GMS Local, an initiative from GroupM focused on local search and local digital strategies, recently conducted a survey of national marketing executives (mostly in the retail sector) about their localization strategies and tactics. The survey was fielded in September and November 2011. What the agency found was considerable enthusiasm for local-digital marketing. Yet there was […]
- Latest Google Search Revamp Brings Opportunities For Local Businesses
Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic search tool. To sum it up from the start, the changes will likely provide local businesses with the ability to merge aspects of their search optimization and social media strategies into a unified […]
- Google Instant: Only On When Your Computer Can Handle It
As part of the January search update provided by Google – Google Instant has a new default preference. The new preference is to only enable it if your computer can handle it – otherwise, Google will disable Google Instant results. If you go to the search preferences it should say Google Instant is only enabled […]
- Bing Webmaster Tools Adds Markup Validator
The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or bottom left side there is an option to click on “Markup Validator.” Duane from Bing […]
- When Is the Super Bowl Start Time? The NFL Finally Gets It Right
Super Bowl 46 kicks off on February 5, 2012 at 6:30pm EST on NBC. Amazingly enough, I found this information by searching on Google and clicking on the second result: nfl.com. Amazing because every year, football fans flock to search engines searching for the start time, and until now, organizations like the NFL, the playing […]
- Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More
It’s the first Friday of the month, and that seems to be when Google has decided to push out its monthly update of search tweaks from the prior month. The January update is out and it contains a few interesting nuggets. Panda In The Pipelines There’s a mention of the Panda algorithm update that we […]
- Want To Speak @ SMX Toronto? Here’s How
The agenda is live, and we’re now accepting submissions to speak at SMX Toronto 2012, on April 25-26. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very […]
- Don’t Miss Networking with Your Marketing Peers at SMX West – Feb. 28-Mar. 1 in San Jose
We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the conference that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- The Social Bowl: Grading Super Bowl XLVI Ads By Social Comments & Engagement
- Infographic: Google Searches & The Super Bowl
- Set A Higher Performance Standard: Expect To Engage Your Audience
- Consumers & Content Still Central In Social Media
- Super Bowl Spike: 12,233 Tweets Per Second Is 300% Above Last Year’s Game
- Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero
- Google Wallet Gets Its Second US Carrier — AT&T
Search News From Around The Web:
Applications & Portal Features
- Google Tests a New Version of the Black Bar, Google Operating System
- German gov’t endorses Chrome as most secure browser, computerworld.com
Business Issues
- Ahead Of Its IPO On Th NYSE, Yelp Shows Growing Losses, TechCrunch
- Google to start hanging Internet cables today in KCK, KansasCity.com
- Tsavo Media To Pay Yahoo $4.8M For Sending ‘Low Quality Traffic’, President Quits, TechCrunch
Local, Maps & Mobile
- 411 Locals Back in the News, Mike Blumenthal
- Google Maps Adds National Rail Lines To UK, Search Engine Roundtable
- Street View comes to beautiful Botswana, Official Google Africa Blog
- The Secret Google X Lab May Be Revealed Today (Feb 6), As "Solve For x" Website And YouTube Channel Go Live [Video], androidpolice.com
Link Building
- A license to link? Lowe’s has one, Ars Technica
- How Google Alerts Can Help You Find Link Opportunities, SEO.com
- The Ultimate Guide to Link Diversity, MySEOCommunity.com
Paid Search & Contextual
- Google restores banned travel website, TheAge
- Old Google AdSense Reports In New Interface, Search Engine Roundtable
Searching
- Bing’s Stefan Weitz Opens Up About Social Search Controversy, allthingsd.com
- Google Doodle celebrates filmmaker François Truffaut, SlashGear
- HUD Google Glasses are real and they are coming soon, 9to5google.com
- Super Bowl XLVI: Mobile, Manning and Madonna, Official Google Blog
SEO & SEM
- Focus on The Business Model, SEO Book
- How to Build an Advanced Keyword Analysis Report in Excel, SEOmoz
- Search Engine Optimization Tip: Effectively Adding Content to your Website, Bill Hartzer
- Do This, Not That: SEO Content Edition!, Search Engine Journal
- 10 Most Important SEO Patents: Part 9 – From Ten Blue Links to Blended and Universal Search, SEO By The Sea
- 8 SEO Tips That Take 15 Minutes or Less, Search Engine Watch
- Does your web team know how to use Webmaster Tools?, econsultancy.com
- February 2012 Google PageRank Update, Search Engine Roundtable
- Find Your Site’s Biggest Technical Flaws in 60 Minutes, SEOmoz
- Google to the rescue, The Boston Globe
- How to Create an Effective Google+ SEO Content Strategy, Search Engine Journal
- Marketers Split on Future of Targeting, eMarketer
- PPC Ad Optimization: Getting Big Results from Small Changes, Search Engine Watch
- Why My WordPress SEO Won’t Work, SEO Theory
Social Media
- Facebook Taps Former Levi’s, Apple Exec to Lead Marketing, Ad Age
- Employers and Brands Use Gaming to Gauge Engagement, New York Times
- To Everyone’s Surprise Google Says "Sure, Go Ahead" To Swapping +1 Clicks For Content, Search Engine People
- Women to Facebook: Stop banning our breast-feeding pics, CNET News
Video, Music & Image Search
- Google’s Experimental Interface for Related Image Searches, Google Operating System
Web Analytics
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