SearchCap: The Day In Search, February 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Super Bowl Advertisers Take Advantage of Search Interest? Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Did Super Bowl Advertisers Take Advantage of Search Interest?
Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web sites where rather than talk about […]
- Volunia, A Social Search Engine, Says The Web Has Come Alive
Google might be synonymous with the word search in most of the world, but that hasn’t dissuaded others from bringing new search engines to the market, usually aiming to innovate in an area where Google has somehow let up its guard. Volunia, launched this week, promises to help searchers with three distinguishing features: High level site […]
- Guide To Finding Linkbuilding Targets With Social Media
There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods. While some SEOs argue that social media links are the wave of the SEO future, traditionalists staunchly maintain traditional, authoritative links from quality sources are still the best way to go. Whatever your stance, I think it’s […]
- Do I Change My Site In The UK To Comply With New Cookie Laws?
People are generally vaguely aware that debates have been taking place in Europe over new legislation which principally affects the use of “Cookies”. European legislation is inevitably more complex than elsewhere because of the way it is drafted by the European Commission and then individually interpreted, translated and re-drafted by each country. Today, I’m focusing […]
- 9 Free Tools For Link Discovery & Content Creation
Every day it seems that there’s a new tool out there to monitor, measure, track, and suggest what we should be doing. Many of these are free or offer free trials, which I love, but finding the time to test out a new tool in order to see if it suits you isn’t always easy. […]
- Google Still #1 Traffic Source For Most Of Top 30 Websites — Report
This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That’s according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several verticals: Media, Retail, Travel, Auto, Finance […]
- The Characters In Google’s Charles Dickens Logo
Google is honoring the life of of Charles Dickens with a special Google Logo, aka Doodle, for his 200th birthday. The logo contains several characters from some of his more well known works. The characters include: Nell and her grandfather in the The Old Curiosity Shop Several characters from Little Dorrit Oliver and his friends […]
- Under Threat Of Being Blocked Google, Facebook Comply With India’s New Internet Censorship Rules
After China and the US, India is the third largest internet market in the world. But India has philosophically aligned itself more with China in pursuing a policy of censorship toward publication of content deemed “offensive” or “objectionable” by individuals, groups or the government. A recently enacted law seeks to remove all such content from […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Recent Bans Surface AdSense Publishers’ Complaints About Google
- Sandberg Leads All-Star Lineup At Facebook’s First FMC Conference For Marketers
- Google+ Gains Better Spam Blocking Options
- Biggest Threats To Email Marketing? Social Media & Kids Texting [Survey]
- Klout’s First Acquisition? Local/Mobile App Blockboard
- The Facebook Backlash Has Begun
Search News From Around The Web:
Applications & Portal Features
- Introducing Chrome for Android, Official Google Blog
- January in Review: Styles, Sparklines, Google+ sharing, and more, Google Docs Blog
- Product Pulse- February 7th, 2012, Yodel Anecdotal
Business Issues
- Google Loses Bid to Exclude E-Mail From Oracle Trial, BusinessWeek
- Four Yahoo Board Members Depart, 2 New Ones Arrive and 3 More Coming, AllThingsD
- Hijacking WeSolveForX.com Under Google X-Labs Nose, beu blog
- LinkedIn Is Acquiring Contacts Start-Up Rapportive, AllThingsD
- Mandeep Mason Joins Microsoft Advertising as Director of Mobile Advertising Sales in EMEA, Microsoft Advertising Blog
- Yahoo! Releases Chairman’s Update for Shareholders, Yahoo Press Releases
Local, Maps & Mobile
- Yelp Ads Are Not A Rip Off, You Pay To Seal The Deal, TechCrunch
- And that makes 40! Google Offers launches in Oklahoma City and Omaha, Google Commerce
- Apple Promises A Crack Down On Those Who Manipulate App Store Rankings, paidContent.org
- Was 2011 really the Year of the Mobile?, periscopix.co.uk
Link Building
- How Google detects paid links, SEOprofiler Blog
Searching
- Consumers Concerned About Personalized Search Results, eMarketer
- What’s your X? Amplifying technology moonshots, Official Google Blog
SEM Industry
- Googler Claims SEO Is Bad For The Internet, Search Engine Roundtable
- Queen of Link: Interview with Debra Mastaler, SEO Copywriting
SEO & SEM
- 10 Immutable Laws of SEO, evergreensearch.com
- Building a Technical SEO Process, SEOmoz
- Checking the False Promises of Google+ Optimization, SEO Theory
- Future of SEO: Change, Convergence, Collaboration, Search Engine Watch
- Hair Club garners 30:1 return on investment using Google mobile ads, Google Mobile Ads Blog
- How to Avoid 7 PPC Analysis Pitfalls, Search Engine Watch
- Love Me Tender: Uploading Negatives Into Bing, PPC Hero
- New Panda Poll: Did You Recover From Google’s Panda, Search Engine Roundtable
- Print Publicity and Organic SEO – A Comparison, Pandia
- SEO exam questions: A sample, Conversation Marketing
- The Challenge of Selling SEO & Forgetting the ‘Human Ranking Factor’, SEOptimise
- Why don’t 404 pages disappear immediately from search results?, YouTube
Social Media
- 8 Ways Employees Can Improve Your Company’s LinkedIn Presence, blueglass.com
- Those Millions on Facebook? Some May Not Actually Visit, New York Times
Video, Music & Image Search
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