SearchCap: The Day In Search, February 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Sudden Change In The Number Of Links Reporting In Google Webmaster? Don’t Panic. Over the past week or so, we’ve been hearing reports of the number of links being reported within Google Webmaster Tools drastically changing from what it was days before the change. Last week, we received some reports of Google increasing the number of links being reported in the tool. This week, we are seeing dozens [...]
  • Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns, which let marketers combine separate desktop and mobile campaigns into one, with a variety of implications. [...]
  • Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement I am absolutely fascinated by the automotive industry and am admittedly a car guy. The newest cars continually impress me because every new model seems like a significant upgrade over the previous model. And they really are. New cars are lighter, stronger, more spacious, safer, more fuel efficient, and quicker than ever. A 2013 Mazda [...]
  • How A Slight Change In Reporting Can Change Your SEO Practice Forever The past 12-18 months have seen a great deal of attention around the concept of Big Data in the marketing world. The numerous ways in which Big Data promises to increase insight into online behavior, customer profiling and more has been written about extensively. At Conductor, we agree that Big Data will lead (or has [...]
  • Live @ SMX West: How To Enchant Customers With Personas Enchantment, as defined by bestselling business guru Guy Kawasaki, isn’t about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a [...]
  • Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought AdWords Too Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

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SEM Industry

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Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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