SearchCap: The Day In Search, February 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Demand Media & Being “The Best Click” On Google
Demand Media’s success? Listening to what people want and generating great content to show up at Google. At least that’s part of it, said Demand’s chief revenue officer Joanne Bradford — and she came armed with screenshots and examples to prove it. Bradford’s illustrations came during a case study presentation, “Are You Really Listening,” at [...]
- Search Week: February 7, 2011
Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and [...]
- Google Translate iPhone app: A Small Glimpse at the Future Of Search
A question I get asked all the time is “what’s the future of search?” Everyone wants to know what’s coming next. I mostly tend to answer that search has become so ubiquitous that it’s becoming part of nearly everything we do and we probably won’t always recognize the future of search as “search”. Urban Spoon’s [...]
- Bing Search Volume Up 29% In 2010, Google Up 13%, comScore Says
Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009. But Google, despite already having a huge lead in the market, also picked up 13% more searches last year. Those numbers, and many others, are part of comScore’s “2010 U.S. Digital Year in Review” [...]
- Explaining .edu Link Value With Examples
Ask many search marketers what the holy grail of link building is, and their top answer may likely be: .edu links. Golden, right? Ranking rocket fuel. Not quite. You see, not all .edu links are treated equally, both by those who link to them, and by engines that examine those links. It’s hard to believe [...]
- Biz Stone: Twitter Drives “Let’s Watch It When It’s On” Viewing
Twitter doesn’t claim to have caused the biggest Super Bowl viewing audience in history, but maybe it helped, says Twitter cofounder Biz Stone. Stone sees Twitter as helping drive live viewing by creating a shared experience. Stone also had a further rebuttal to Malcolm Gladwell’s dissing of the value of social media in political movements. [...]
- How Prototype Theory Influences A Social Media Strategy
Social media experts, typically self-appointed, trumpet their belief that social media marketing (SMM) “throws out the rules” and is a “game-changer.” However, the extent to which SMM can change the rules depends very much on how thoughtful its practitioners are, and how well they understand the connection between the various ways people associate things and [...]
- Live Blogging: Aol’s Tim Armstrong & Arianna Huffington At Signal LA
FM’s Signal LA event kicks off today with a dynamic duo: Aol CEO Tim Armstrong, who is joined by Arianna Huffington, who’s Huffington Post site Aol bought this week and becomes the new president & editor-in-chief of the Huffington Post Media Group within Aol. Tim and Arianna were at the Super Bowl together, it turns [...]
- 10 Alternate Search Engines To Look At Internationally
If you’re building a search marketing campaign globally, you want to know what your options are. What are the alternatives to Google? Are there still any alternative or do we just log on to Google and go?
- Research: Bing-Powered Engines Grew 6.5% in January
Searches on Bing-powered engines grew 6.5% in the U.S. from December to January, climbing from 25.77% of total search volume to 27.44%. Google lost 2.5%, dropping from 69.67% to 67.95% of searches. This according to the latest Experian Hitwise Search Engine Analysis report, which looks at U.S. traffic. Bing.com saw the greatest increase in searches [...]
- Google’s Jules Verne Logo Powered By CSS3 & Accelerometers
Yesterday, we gave you a sneak peek at the Jules Verne Google logo. The logo is to celebrate Jules Verne’s 183rd birthday. Jules Verne is the author of the popular novel 20,000 Leagues Under the Sea. Google Doodler, Jennifer Hom explained her inspiration for creating the logo. But she also explained how the logo was [...]
- Android Closing On BlackBerry As Verizon iPhone Launch Approaches
The latest mobile data from comScore are out, showing Android handsets continuing to outpace others in the market. These new figures obviously pre-date the release of the Verizon iPhone, which is coming this weekend. More interesting will be seeing what these figures look like in March. Reportedly Apple has prepared two million CDMA iPhones for [...]
- PSAs To Be Phased Out Of AdSense
Publishers running AdSense will soon see fewer public service announcement banners on their sites, as Google has announced changes to phase them out of back-up ad options. Previously, publishers were able to choose to show PSAs, to redirect to another URL, or to show a solid color when Google couldn’t find an ad to match with [...]
- From Adwords To AdCenter: Cross Platform Compatibility, Part 2
This month, we continue our exploration of cross-compatibility issues between Google Adwords and Microsoft adCenter, and how understanding the subtle and not-so-subtle differences, PPC campaigns managers can design and build portable and easier-to-manage campaigns that take both networks into account. In last month’s column, we explored strategies for dealing with negative keywords and made a [...]
- Google Webmaster Tools and Google Analytics: The Beginning of a Useful Integration?
Istvan Turk has tipped us off to a blog post over at SEO Sport noting that the verification page of Google Webmaster Tools now includes a Link to Google Analytics option for all verified sites. Note this this is different from site verification using Google Analytics, which was added last year. The Google Webmaster Tools [...]
- U.S. Census Findings Count For Local Search Marketers
Talk of the 2010 U.S. Census is heating up on the web – as local information starts to trickle out – with discussion about what national and local census figures mean for everything from politics to the Superbowl. For local search companies and marketers, the U.S. Census delivers valuable information that helps us understand who [...]
Search News From Around The Web:
- Google Executive Wael Ghonim Admits He Was El Shaheeed, The Daily Beast
- Wael Ghonim’s First Interview After Jail Release [Video], TechCrunch
- Facebook Makes It Official: We’re Hiring! (And We Bought The Old Sun Campus In Menlo Park), TechCrunch
- Google and Microsoft Snap Up Googli.ng and Bi.ng Domains, thenextweb.com
Local, Maps & Mobile
- What to Do if Someone Else Claimed Your Google Places Listing, Vertical Measures
- Site Update – Changes to “My Reports”, blog.majesticseo.com
Paid Search & Contextual
- Join us for an AdSense Optimisation Session in London, UK, Inside AdSense
- More control and flexibility with the new Billing tab (UK only), Inside AdWords
- Don’t believe Google Autocomplete when it comes to scams, Malcolm Coles
- Should You Dig Up A Dead Person’s Search History?, Search Engine Roundtable
SEO & SEM
- Email Marketers Need To Get Moving On Mobile, Social Email Marketing
- 3 Key Differences Between adCenter & AdWords, Search Engine Watch
- Budget SEO From Scratch – The Tools I Use, Search Engine People
- Poll: How Accurate Are Google Webmaster Tools Reports, Search Engine Roundtable
- Why has Gawker disappeared from Google News? [Updated], thenextweb.com
- Will I be penalized for hidden content if I have text in a "read more" dropdown?, YouTube
Video, Music & Image Search
- Now share videos on Twitpic!, TwitPic Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Time to Renew Your Blogging Vows: 16 Vows for 2011 – Your blogging is stale. It seems like a chore. You’re not really adding value to anyone. Your blog is not taking off. You question why you, your corporation, your small business or your non-profit has a blog in the first place! Just like a good marriage, every now and again it’s time to think back to why you’re blogging and to Renew Your Blogging Vows.
- It's the IDEA that Determines Domain Values. Your Job is to Extract that Value. – A strong argument for the proposition that domain value is in the eye of the beholder.
- Web Analytics: Frequently Asked Questions and Direct Answers – Over 30 Web Analytics FAQ & Answers – After 416,350 words in posts and 845,128 words in comments on this blog, thus far, there is always more to explore, illuminate and share. Hence every once in a while I flip the tables and ask you for challenges you are facing.
- Internet 2010 in numbers – How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many, many more. If it’s stats you want, you’ve come to the right place.
- Turning The Tables On The Google Toolbar & Disclosure Claims #Copygate – Danny Sullivan dissects Google's toolbar for IE and FF, applying Matt Cutt's "Mom test". It seems that over the years Google pretty much lost it's former "better disclosure" about user behavior data the toolbar sends to Google.
- Google Webmaster Tools and Google Analytics: The Beginning of a Useful Integration? – Vanessa Fox breaks some pretty darn exciting news; the beginning of a Google Webmaster Tools & Google Analytics integration.All I can say is "Yay!"
- Google AdWords Rewards Good Sentence Structure – Last Thursday, Google AdWords announced a big change to (select) PPC ads. It seems those marketers who like proper sentence structure will be rewarded with a much longer "headline" – but only if they're already showing up in the coveted "top 3" section. For those ads utilizing sentences for each line of their ads, they'll see the second line jump up to join the first – separated by a hyphen – and the third line will occupy the second's place:
- 21 Real Blog Metrics Your Company Needs to Track – Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your social media outpost because blogs supply the content that drives social media conversations. In 2011, eMarketer projects that roughly two out of five companies will create a public-facing blog.
- Why Most People Quit Blogging: The Princess Syndrome – Judy Dunn provides some information and inspiration to keep you blogging after the first 2-3 months when many new bloggers get frustrated and call it quits.
(Some images used under license from Shutterstock.com.)
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