SearchCap: The Day In Search, Jan. 30, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Free Whitepaper: Search Strategies For Retailers
  Marchex and its TrafficLeader subsidiary have published the 2007 Search Marketing Insights for Retailers, a 19 page whitepaper that offers strategies for online merchants to improve search visibility in the major shopping search engines. There’s also some interesting data about traffic to each of these services, and a useful table…
• Yahoo Site Explorer Adds Features: Delete URL From Index
  The Yahoo Search Blog just announced that Site Explorer has new features. Yes, one of those features is the Site Explorer Badge, which we reported this morning. But there are more features; you can delete URLs from the index, with a click of a button. If you authenticated your site…
• Click Fraud Reaches New High, Says Click Forensics
  Click Forensics has updated its Click Fraud Index with data from the fourth quarter of 2006, reporting an overall industry average click fraud rate of 14.2 percent versus 13.8 percent for Q3, 14.1 percent for Q2 and 13.7 percent for Q1. The Click Fraud Network collects data from more than…
• Google Officially Adds Docs & Spreadsheets Integration With Gmail
  The Google Docs & Spreadsheets blog officially announced that when you receive an email in your gmail account, and it contains a Google Doc or Spreadsheet, it should have a link to “Open as a Google Document.” I am not sure if it opens all files or just Google files….
• Yahoo Adds Link Badge In Site Explorer
  Kevin Gibbons spotted the “badge” link on Site Explorer that takes you to this page enabling anyone to place code on their site to show of the number of links they have to a specific page or to their site. As I commented earlier, badges that show off the number…
• Google Adds Local Reviews In Search Results
  The Google Blog announced that when you conduct searches at Google.com for local specific information, you may get local reviews and business comparisons. For example a search on pizza 10010 returns three results, all with five stars, from pizza restaurants in NYC. Here is a screen capture:…
• Google To Test SMS Feature In Orkut Brazil
  The Google Blog announced that Google will be launching a new feature for Orkut users that use Claro as their mobile provider in Brazil. The feature will enable users of Orkut to SMS message their Orkut friends from their mobile phones. The details on exactly how this is done, is…
• Google Releases New Google Enterprise Search Application
  Update: Official press release just released. Updates to the Google Mini include: (1) Secure Search (2) Google OneBox for Enterprise (3) Site Search Improvements More details at mini.google.com. News.com reports that Google is expected to release a new upgraded version of their Google Enterprise Search Appliances today. The new Google…
• Where In The World Is Danny Sullivan? Google Kirkland
  If you have been wondering where Danny Sullivan has been over the past week or so, I have spotted a post at SEOMoz that has recent pictures of Danny. Danny, Rand and friends were invited over to Google’s Kirkland office, the place where most of the Google Webmaster Central team…
• CrossEngine
  CrossEngine is the new (and in my opinion better) name for the Mr Sapo meta search engine. It is similar in functionality to TurboScout and Trovando in that it has a search box at the top of the screen with a list of search engines that you can use below…

Search News Headlines From Elsewhere:

• Search guru Danny Sullivan becomes Ad Age Digital’s newest columnist, Search Engine Watch Blog
• Getting embedded in Google Reader, Official Google Reader Blog
  
• Can Google Do it Again?, Red Herring
  
• MSN Live Penalizing Heavily for Back-Linking, Search Engine Roundtable
  
• Lowdown on Search Engine Optimization, The Street
  
• Our Seattle-Beijing collaboration, Official Google Blog
  
• 25 Things to Think About Widgets, Yahoo! Publisher Network
  
• Serph Expanding Online Reputation Monitoring Beta, Marketing Pilgrim
  
• Yahoo! Canada Appoints New Dedicated Sales Rep for Quebec Market, CNW Group
  
• Internet CEOs Speak: Netflix, eBay, Yahoo!, Rediff, FTD Group, CyberSource, SeekingAlpha
  
• Easy Link Opportunities That Die, SEO Book.com
  
• AdWords Search Engine, PPC Discussions
  
• Real Behavioral Targeting Focuses on Intent, Jonathan Mendez’s Blog
  
• Flickr Getting Phished!, SEO News Blog
  
• Google Notifier tips and tidbits, Official Google Mac Blog
  
• Secure Access to Gmail and Gtalk, juberjabber
  
• Fox in talks to buy online ad company, GigaOM
  
• Microsoft adCenter Beta Driving More Traffic?, Search Engine Roundtable
  
• Ask.com’s cool new local search service, Computerworld
  
• TV veterans Gail Berman and Lloyd Braun form production company, Los Angeles Times
  
• Google receives warm welcome at Lakehead University, The Charlatan
  
• Microsoft to focus on threat from Google model, MSNBC.com
  
• AdWords detailed budget analysis update in 15 days!, SEOptimise